Here are comprehensive guidelines for content writers aiming to produce top-quality, SEO-friendly, AI-free, plagiarism-free, and human-generated content that has the potential to rank well on Google.
15 Elements that Make Your Content Engaging
It is a fact that people get easily bored with reading narratives. For you, your written piece may be the best you have written yet, but the reader doesn’t need to take it as enthusiastically as you. Also, your written content competes with 15.87 terabytes of data per day! At any given moment, brands, businesses, individuals, influencers, etc., across social media, websites, and emails, are in a race to catch the attention of the viewer, which sadly spans only a few seconds (competing with the goldfish here!). So one thing is clear. Making your content stand out in the fiercely competitive digital space is certainly a tough task. But is it impossible? Not at all. In this blog, through our research and experience of making it work for some of the best names in the industry, we bring you the 15 must-have content elements that make your content stand out in the crowded digital space. 15 Ways to Create Highly Engaging Content Some brands are doing phenomenally well, and some are struggling for their content’s visibility on the internet. HubSpot, Neil Patel blogs, Gartner, Forbes, etc. What is it that these brands do differently? Why does their content rank better than competitors? Have they decoded how the algorithms work or gotten into the user’s psyche? What these brands do know for certain is the art of applying proven strategic elements to their content to make it engaging for their audience. We at Elorites Content have spent hours understanding the relationship between content elements and their performance (in terms of time per user session). From our research, we have come up with 15 elements that we think are the best additions to your content to make it more engaging for the readers. Let’s see what are some of the most proven ways to make content engaging for the audience. 1. Anecdote Attract With Anecdotes Anecdotes are the most failproof way to strike an instant chord with your audience. Iconic brands like Apple, Coca-Cola, Google, Dove, and Nike have captured the attention of millions through anecdotal campaigns and storytelling that refuse to leave viewer’s minds even after decades. Anecdotes have an instant appeal and work directly on the psyche of people. You can use it to bring your brand story to life or share the experience of real customers. 2. Facts Connect With Your Audience With Facts Facts are truth. Adding credible facts from credible sources remains one of the top ways to make your content more engaging. Let’s do a test. Would you be more likely to believe the above statement if I backed it with data from credible sources emphasizing that 75% of respondents found data-backed content more credible? Or would you rely solely on belief without evidence? Today’s discerning audience isn’t gullible and knows how to find their way. The only way and a good way to make it to the audience’s heart is through power-packed fact-based content. This builds brand credibility and develops a loyal customer base. 3. Pro Tips Share Pro Tips For Humans Google has always reiterated its inclination to support content that is based on a “people-first” approach and is based on experience, expertise, authoritativeness, and trustworthiness (E-E-A-T). When the internet world is filled with data about anything and everything what is it that you are delivering that is unique? Why should the audience bother to view the refurbished content, that says the same thing in different words? What is your content’s X-Factor? Sharing pro tips through analytical insights, and adding original POV is one of the key ways to make your content stand out. Nobody cares to read the content that is stale and a makeshift version of narratives already present on the internet. People seek a blend of uniqueness, authority, and credibility in the content they choose. They are always looking for what more can they get from the time they spend with your content. And if doesn’t have a unique appeal then they close tabs in the blink of an eye. 4. Story-telling Bring Your Brand To Life With A Story Why is it that people remember stories they learned as 5 years old, but fail to remember other simpler things they saw a week ago? It is because stories stick and make a deep emotional connection that stays for years, and customers love stories! Jennifer Aaker, the author of the book titled “Dragonfly Effect” states that stories are remembered up to 22 times more than facts alone. And content that works on story-telling appeals to the customers as well. A survey reveals that approx. 75% of customers want brands to include stories in their marketing campaigns, and when it’s the customers’ wish, it becomes an unmissable opportunity for brands to connect emotionally, build trust, and create a lasting impact. 5. Graphs Back Your Content With Graphs Graphs are a great addition to a content plan. Not only does it give your viewer a visually appealing quick insight, but is an excellent way to break the monotony of the content. Readers usually spend the first few seconds to take a glance through the content and make a decision if the piece is worth spending time on. A graph loaded with important insights provides them with a visual anchor and allows them to decide in their favor. 6. Images Add Visual Appeal With Images Ever heard about an increase in engagement by 1100% solely through the power of images? A company did exactly that! A company named Conversational is known to have increased its engagement by using Canva images and saw an increase in engagement of 1100%. This is just an example of how images can make your content stand out. 7. Tables Engage Your Audience Through Dynamic Tables If you are talking about an already complex and heavy topic, the attention span is sure to dwindle. But what if you give your readers precise information in tabular format? There are two things you achieve. For one you give your raiders what