Category: Blog

If you are a content writer or aspiring to be one and are even slightly worried about the future of content writing or whether it will be fruitful to be a content writer in the future, then this article is for you. And yes, content writing’s future is intact, and doesn’t over due to AI. The future of content writing is lucrative, with many new opportunities created in the areas where AI cannot compete with human content. However, you need to understand that it is not the same industry as it was before Gen AI. A lot has changed, and we need to explore all aspects before we reach a conclusion. In this article, we will explore what a future of content writing looks like in the age of Gen AI and power-packed LLMs. We will also review the key opportunities that remain for content writers.  Is the Content Writing Industry Still Lucrative? What’s its Future? The last two years have been dramatic for the content writing industry. It hasn’t seen as many changes in the previous two decades (2000-2010) and (2011-2020) as it has in the current decade (2021 onwards). In the post-2020s, artificial intelligence became more accessible. When the beta version of OpenAI was released in June 2020, the content writing industry underwent its biggest transition yet.  Gen AI shook the core of the content writing industry.  AI-based tools such as Grammarly already existed, but these were used for editing, improving, and refining the language. But generative AI was different. It could write like a human. It started the AI vs human content debate and changed the paradigm of content writing forever. However, we need to understand that AI doesn’t make the industry oblivious. It actually empowers it. Let’s discuss what the opportunities for content writers are amidst this AI advent: #1 AI is Just the Content Companion, not Replacement The earliest GPT models in 2020, 2021, and 2022 were still no match for human writers, but with subsequent launches and the latest versions of Anthropic’s Claude in 2025-26, even the most seasoned writers have begun to be awed by the capabilities of Gen AI tools.  Writers now often use AI to research topics, draft content, and polish their work. They then add their expertise, domain knowledge, terminologies, experience, and unique insights that breathe life into every piece. It adds the depth and the perspective that AI often misses.  Therefore, the content writing industry (worth nearly US$25 billion) remains extremely lucrative.  Why?  Because AI cannot replace content writers entirely.   AI is still a companion, an assistant, and a tool that does most of the tough work and improves writing efficiency.  #2 Verification of AI Content Done by Human Writers Only Also, to verify the AI output, all businesses employ content writers. All Gen AI tools still come with a disclaimer: ” The tool is an AI. It can make mistakes”.  Even human writers make mistakes. But still, they are the ultimate source of approval. They are employed to detect AI hallucinations, errors, incorrect citations, and incorrect original source linking. Egen companies that use Gen AI are not blindly generating content from AI and putting it on their websites.  They rely on human writers for verification, content control, removal of inaccuracies, refinement to add a human touch, and maintenance of brand consistency in the content.  This is why human content writing jobs are still on the market.  #3 Plenty of Content Writing Jobs are Still Listed on Job Marketplaces  See the screenshots below of a Google search query: ‘Content Writing Jobs in the USA’.  Indeed.com shows 1234 jobs, Glassdoor shows 1042 jobs, and LinkedIn shows 2000+ content writing jobs in May 2026.  As seen in the job listing screenshot above, there are still many content writing jobs on marketplaces. The platforms and job marketplaces are posting content writer requirements every day. Also, if we search for content writing jobs on LinkedIn search, we find hundreds of hiring posts by HRs related to content writing. We can safely say that AI has not taken content writing jobs entirely in half a decade of its prominent existence. Also, millions of people worldwide work as content writers at various companies.  contentwriter.co, a global content marketing organization founded in 2019 in Poznań, Poland, cites research in a LinkedIn post, stating that more than 239 million companies use content marketing. It means there is a potential job opportunity for 200+ million content writers worldwide.  Source: LinkedIn Post by ContentWriter.co #4 Thought Leadership and Personal Brand Content Still Done Humanly Thought leadership and personal branding are increasingly becoming popular after 2025. As there is a boom in podcast content across platforms, every CEO/Founder knows that their audience and customers also want to hear their personal stories and experiences. This is where human content writers have significant leverage over AI.  AI can write a competent article about “How to Build a SaaS Product.” But it cannot write about how a CEO managed a crisis period (unless the info is already available online). So, first-person narratives are still a major no-AI zone.  Articles about how a CEO started a business or how their company builds a brand are something where AI cannot help. AI needs to know the context, and so you won’t find an answer directly by a prompt.  So, CEOs, Founders, and highly revered professionals in their fields, such as specialist doctors, renowned lawyers, or investors, who want to share their experience or build their personal brand on social media, look for content writers to do it for them.  AI cannot personally interview them or know about their experiences, failures, key decisions that changed their lives, or values they cherish.  Content writing for executives, founders, and subject-matter experts is one of the fastest-growing niches in content writing today. Skilled content writers who can capture an individual’s authentic voice, key quotes, and skills and translate their expertise into compelling narratives. This is the greatest scope for content writers and also fetches them premium rates.  #5 Niche Research-Backed

AI vs. Human Content? Which ranks better on Google? The content that wins on Google’s SERPs in 2026 isn’t purely human and isn’t purely AI. Neither its the mix of both. What ranks better on Google is the content that has genuine value for the user. Content that showcases reliable insights, a thought process behind creation, deep domain knowledge, extensive research, proper language structure, engaging flow, and user-friendliness ranks well on Google, easily beating any generic content created by either AI or humans. Currently, no AI chatbot can offer all that in one go. Prompt-based content production or automated content generation without human assistance won’t offer the originality Google seeks in content.  But even if the content is human-generated and misses the key parameters mentioned above, it will not rank.  So what actually ranks better on Google?  Original, helpful, thoughtfully created, and domain-specific content with expert insights that genuinely satisfy user queries always beats generic content. Doesn’t matter whether it is human or AI-generated.  However, our proprietary client data and other studies show that human-written content, including AI-assisted but human-generated content, outranks AI-generated content.  Reason?  Purely AI-generated content does not offer the EEAT content that Google craves for its users.  Let’s go into the details:    Why is there a debate between AI vs. human content? The question ‘Does AI content rank on Google?‘ gets asked about a million times a day in 2026. And the internet is full of confident, contradictory answers. Half of the tweets, LinkedIn Posts, Instagram reels, and articles on Google say AI content is totally fine. The other half says it’ll tank your site. So, everyone is kind of confused.  Therefore, the debate between AI vs. human content is bound to happen as everyone is looking for a reliable answer. Why is it so important to get an answer to the question of AI vs. human content? Therefore, it’s probably the most pertinent question on the internet today: what should the content generation process be? Human or AI?  The answer can be a game-changer for many. It can change how a website or company allocates its content marketing budget, or whether to employ more human writers or invest in premium AI content generation tools.  The Concern is Only With AI-generated Content Before 2023, everyone was used to human-based content generation only. Also, one thing is clear: most believe that human-generated content (developed by expert/professional writers) has no issues at all. Those seeking an answer to the AI vs. humans question are concerned only with AI-generated content.  Therefore, it’s prudent to review some real-world examples and studies on AI-generated content. Below, we have discussed some studies that show how purely AI content fares on the Google SERPs. 5 Real-World Examples (AI Content Can Lead to Trouble) Example 1: Sports Illustrated (2024) Sports Illustrated was caught publishing articles attributed to fake AI-generated authors and fabricated profile photos. (Source: BBC News). When exposed, the content was removed. They removed the content because it violated basic journalistic standards, and many journalists were horrified to see AI-generated content. The output was low quality, and fake profile pictures made it worse. So, AI content for journalism, news, and media coverage is generally not acceptable.  Example 2: Grokipedia (Early 2025) Grokipedia, an AI-generated encyclopedia powered by Elon Musk’s Grok chatbot, initially gained traction in Google search results. It got launched in October 2025 with over 885K AI-generated articles. Although it initially gained traction, Google’s March 2026 core update has caused it to lose visibility. Interestingly, it has also lost visibility in AI overviews. SEO expert Glenn Gabe documented the decline publicly. (Source: Search Engine Roundtable) This is the biggest example of how pure AI publications without human insight cannot perform on Google SERPs. Example 3: Rankability’s ‘Seo For Dentists’ Test Rankability (the renowned SEO platform) tested content for the keyword ‘SEO for Dentists’ for months and found that AI-generated content on the same topic performed poorly. And as soon as they replaced it with a human content writer’s content, the results were positive. (Source: Rankability).  They also studied 487 articles and found that Google’s algorithms somewhat favored human-generated SEO content. 83% of top results were human-generated content, not AI-generated.  Example 4: The Semrush Finding That Made Headlines Semrush analyzed 20,000 URLs from the top 20 Google results and found something that sounds simple but has big implications: human-written content is 8 times more likely to rank #1 than AI-generated content (Source: Semrush). Semrush’s analysis found that human-written content claimed the No. 1 Google ranking 80% of the time, compared with just 9% for AI-only content.  Example 5: Reddit’s Explosive SERP Growth Reddit is renowned for its human-generated, conversational, user-experience-based content, and its AI Overview citations have skyrocketed since 2025. Google AI Overviews cite Reddit in 28% of cases where user-generated content is used as a source. (Source: Search Labs). Google doesn’t just want human-sounding content; it wants content from people who’ve actually done the thing they’re writing about. Exception: Ahrefs analyzed over 600,000 pages and found that 86.5% of top-ranking pages contain some AI-generated content, and it doesn’t hurt the rankings What do these studies tell us? Most studies (except the Ahrefs study)  indicate that human-generated content remains king.   Now, let’s try to analyze these findings based on Google’s Core March 2026 update.  Google’s Core March 2026 Update: (Google’s Take on AI Content) If we analyze the major ranking shuffles post-March 2026 update rollout, we understand that human content still has the edge over purely AI content.  The rankings are now favorable towards: The March 2026 core update showed something new. Google’s systems are getting more precise. Google appears to be increasingly capable of evaluating content quality at the individual-article level, not just at the domain level. Sites that relied on scaled AI publishing saw targeted declines in their content (not blanket penalties).  Even when Google says it focuses on content quality, not how it is produced, its other spam policies can treat entirely AI-generated content as spam (mostly in bulk content-generation

Introduction Right from the screening of the first Bollywood horror film, Mahal (1949), in Bollywood, the typical Bollywood horror movie archetypes, such as Bhoots, Chudels, Aatma, Brahma Rakshas, etc., have dominated all movies of the horror genre. When the horror film Go Goa Gone was released in 2013 as a zombie apocalypse movie, everyone was curious why the zombies replaced the typical Bollywood horror movie archetypes (all derived from Indian culture, mythology, and folklore), such as Bhoots, Chudels, Aatma, Brahma Rakshas, etc. The film Go Goa Gone was a very significant deviation from the stereotypes of Bollywood horror movies. This was the first instance where Indian filmmakers deviated from their usual horror content that includes Indian archetypes and adopted the western horror content element, the zombies. Moreover, Go Goa Gone received immediate acceptance, box-office success, and applause from the Indian audience. So, it is obvious to consider how Indian audiences accepted monsters that did not fit their cultural roots. What reasons paved the way for zombies in the Bollywood horror genre, which has always been obsessed with the Indian supernatural elements, rooted in age-old legends?  Also, this post will examine whether horror film writers should now focus on modern horror archetypes and write scripts and stories featuring Western horror elements such as zombies, humanoids, and vampires. Let us try to seek answers. Reasons Bollywood Horror Content Needs a Shift from its Age-Old Archetypes Why did Go Goa Gone need to import modern horror archetypes from Hollywood? While Romance, action, suspense, drama, and comedy continue to be the mainstream genres in Bollywood,  Bollywood filmmakers have experimented with ghosts, spirits, and paranormal movies aplenty. However, these movies focused on Indian horror elements such as Bhoots, Pisaach, Pret, Aatma, Chudel, Dayan, Rakshas, etc. Never before the film Go Goa Gone have Indian filmmakers considered it worthwhile to put their efforts and money into a zombie film.  Popular Western Horror sub-genres such as Humanoids, Cenobites, Slasher Horror, Nature Horror, Mummy films, Body Horror, etc., have never been attempted in Bollywood.  But Bollywood started a different journey altogether with the release of Go Goa Gone (2013). Why? There is always a need to change content based on the current audience’s taste. Today, the Indian audience is more knowledgeable about global movie standards than the old generation. With better access to Hollywood films on OTT platforms, their tastes, expectations, and approach towards movies have changed. Besides, there are multiple venues to access films that were censored in India. This may have been what prompted Indian filmmakers to create India’s first popular zombie movie — Go Goa Gone.  Let’s see some more reasons as to why there is a need for Indian filmmakers to import the horror archetypes from Hollywood: 1. Sophistication of Fear Since primitive times, man has created objects to express his inherent fear. Initially, the primitive man feared nothing but Nature. He was afraid of lightning, storms, fire, bodies of water, and phenomena he could not comprehend. Gradually, when he learned to tame Nature, he was caught in a fix. He realized that it was fear that kept him alive for so many years, and now he cannot do without it. It may seem very absurd, but the truth is that man longs for his object of fear.  He needs something to project this instinctive feeling. It is in this psychological dilemma that he created the Stereotypes of fear: ghosts, evil spirits, Rakshasas, the devil, and many more. All were the product of his own imaginative mind. With scientific development and the growth of modern society, man became sophisticated, and so his fears. In the modern world, there is little room for old stereotypes. Films such as Go Goa Gone represent the sophistication of fear, in which the monsters of the past are replaced by modern-day monsters such as zombies, vampires, humanoids, and cenobites. There is a need for Indian horror filmmakers to bank upon this change in the fear archetype. They cannot keep serving the old dish to a new-age audience. 2. Elite Indian Audience  Recent Bollywood films portray NRIs and upper-middle-class characters who are sophisticated in their manners and relationships. This group is the ‘elite class’ of India. Most recent Bollywood horror films, such as Ragini MMS, Bhoot, Creature, Raaz Reboot, Alone, and Raaz 3, were set in modern India and featured upper-middle-class characters.  With Globalization and rising per capita incomes in third-world countries like India, the upper-middle class is a large group of regular moviegoers.  Filmmakers know their profits will come from the pockets of these elite moviegoers, so they try to keep their movies’ settings relatable to the elite class. Hence, zombies find their way into Bollywood film noir.  3. Financial Reasons  Most of the Bollywood horror films are either directly copied or inspired by Hollywood horror films. The reasons for copying may be exclusive to different filmmakers, but the most important reason is the guarantee of success. Bollywood directors are under constant pressure to recoup their costs and recover their revenues.  Copying a successful Hollywood film is the best way out. Many Bollywood filmmakers copy because they think an Indian remake of a successful Hollywood film will also be successful, provided the American movie can be adapted to reflect Indian sensibilities. 4. Familiarity Breeds Contempt  Horror films are so popular because they reflect a country’s culture and the traditional superstitions that are part of its people. When Indian filmmakers make a horror movie, they do so with the understanding that the public genuinely believes in the existence of Aatma, Rakshasas, Vetaals, or Asuras (Indian horror archetypes).  Filmmakers believe the Indian audience is familiar with the meanings of these horror archetypes. These archetypes have been popular in Indian religious scriptures; therefore, the Indian audience loves to see the traditional monsters from those scriptures on the big screen.  Curiosity about the unknown is what drives horror movies, and even the Indian audience is no different. But as the saying goes, familiarity breeds contempt; over the years of feeding on the same content,

Publishing content without understanding its impact, implications, and impressions is not a strategic approach. Without content analytics, you will never know which type of content performs better, or which platforms it performs better on. You will also never fully understand what type of content to publish without analyzing your competitors’ content, business niche, and audience. This is why content audit and ongoing content analysis are key for sustainable digital results for your website or other digital properties, such as social media pages. Content Analytics is the process of using tools, methodologies, and analytics expertise to measure, analyze, and interpret how your content performs across different digital platforms. By dissecting everything from keyword rankings to audience sentiment, content analytics empowers content marketers and content writers to move past the guesswork phase and enter a realm of precision in writing and publishing quality content. To truly dominate your niche, you must view analytics not just as a post-launch report, but as a continuous loop of intelligence that guides your content ideas.  So, want to rank in your digital space? Want to be among the top searches online for your industry or business niche? Content analytics, along with high-quality, engaging content, is the key to success. This article explores the five types of content analytics that help you dominate your business niche in the online world. 5 key types of Content Analytics Before we dive into the types of content analytics, let’s take a look at the following statistics. The above stats show how important and valuable content analytics is. Now, let’s discuss the content analytics types in detail:  1. Competitor Content Analytics In content writing, competitor content analysis means to know:  All the results you achieve through your content marketing efforts must be cross-checked against your competitors’ content performance. You cannot afford to let your competitors outshine you with more compelling, better-ranked content. To align yourself with industry standards, competitor content analysis is crucial.  Most brands suffer due to inaccurate content audits and poor content forecasting. Not knowing your competitors’ content strengths and weaknesses can put you in a difficult position in the long term.  However, with the right competitor content analytics, you will outshine your peers by knowing everything about their content strategy before they make their next move. No matter what content channels your competitors are using, you can strategically outsmart them with sharper, more impactful writing based on insights achieved from content analytics. So, what to do?  Focus on top competitors: their content formats, ranking keywords, backlinks, content USPs, current audience, blog strategy, social media content, and PR articles, white papers, research articles, case studies, etc.  Key Strategies: #Monitoring competitors’ content quality and performance:  You need to check the content quality metrics competitors use, their writing guidelines and styles, and how they ensure industry-specific content. Monitoring content leaders in any segment and analyzing their traffic for changes in popularity and engagement helps you accurately assess your competitors’ content position and performance. #Tracking their content marketing strategy: Always track your competitors’ blog posts, content formats, editorial calendars, and social media narratives to understand which content markets to focus on. We optimize your content approach to help you reach the right audience and generate higher engagement and conversions. #Assessing competitors’ SEO Content Techniques:  When your competitors outrank you with their content, they receive more customers and revenue. You need to find where their content ranks, which topics they are targeting, and which of their pages perform best. With a well-framed content strategy, your website will always have the upper hand. #Evaluating competitors’ content and social media coverage:  Using brand monitoring tools, you can track your competitors’ online brand mentions, content marketing strategies, social media narratives, active platforms, and content ads. Such analysis proves fruitful in framing a content marketing and social media strategy for your brand. 2. Content Performance Analytics As generative AI spreads its wings in content marketing, brands need to be more vigilant about how their content performs across channels. From brand awareness campaigns to product storytelling, businesses need content performance analytics to measure the success of content campaigns, web performance, and content marketing initiatives.  The first thing businesses should apply analytics to is their website content. The website is the primary hub for customer engagement and information. An accurate analysis of content performance and customer engagement on this channel is of prime importance to gain valuable business insights. Analyzing what customers say about your content, blogs, products, and services can provide the data you need to make future content decisions.  Blog comment sections, forums, and discussion threads should be monitored to understand how audiences are responding to your written assets. Text analysis tools, sentiment analysis tools, NLP-based tools, and AI can help in analyzing comments across various web properties, including your social media channels. You need to monitor content performance metrics to improve the efficiency of your campaign tracking, helping you minimize or optimize content production and dissemination costs. Key Strategies: #Google Analytics:  Use Google Analytics to understand what kind of traffic your content is generating, which blog posts or pages are most viewed, your visitor demographic, exit pages, referrals, and devices used. #Performance Analytics Tools:  Use advanced analytics tools that provide a 360-degree view of your content metrics in real-time, from your Search Console and paid tools to third-party platforms. Know exactly which metrics are required for efficient content analysis. #Advanced Content Performance Analytics:  Site traffic analysis, detailed visitor analysis, blog engagement analysis, email analytics, user behavior analytics, and organic search analytics fall under this category. Deeper analysis includes position analysis and content testing. 3. Business Content Analytics Every business is different, and so should be its content strategy. Business content analytics means analyzing content based on business niche, industry segment, and brand specifics.  Business content analytics require a high-end understanding of your target audience, industry terminology, business specific jargons, and frameworks, etc.  Business content analytics can help rejuvenate stagnant content, resolve long-pending content issues, mitigate comprehension challenges, and unlock superior content performance. It develops a

Introduction Content writing for marketing purposes is tough, especially when it comes to engagement metrics. It is difficult to engage your audience with marketing content (blogs, web pages, service pages, ads, etc.). Content writers must contend with endless scrolling if they cannot create content that keeps website visitors engaged. While there are many elements that make content engaging– such as graphs, tables, images, anecdotes, stories, etc., by which content writers try to enhance the engagement metrics and prevent their readers from leaving their content very soon, using movies can be a very result-oriented approach. Famous movies, scenes, dialogues, and characters are a strong source of engagement for content writers. Using movie references in content can turn even the most dry posts into immersive experiences. Integrating cinematic elements doesn’t just make your writing more fun; it connects with the psychology of your audience readily, as most readers will easily comprehend the movie scene or dialogue and how it fits into the content context. This article explains in detail how content writers can use movies to create engaging content that nourishes the appetite of their readers and keeps them interested in the content.  Three Ways to Use Movies for Engagement Boost Movies can create deeper connections with viewers and quickly trigger memories. When you use their reference in your content, you can not only explain complex concepts more easily but also capture the viewer’s attention. For instance, if you are explaining how poor competitor analysis, stubborn attitude, and delayed decision-making can harm a business, starting with the example from the movie Lamborghini: The Man Behind the Legend (2022) can be a strong engagement hook. This film shows how inaction, competitive ignorance, and a stubborn attitude cost Ferrari, and how Lamborghini, which originally made tractors, became Ferrari’s formidable competitor. Another example is Moneyball. It is a biographical sports drama about Oakland A’s general manager Billy Beane’s successful attempt to assemble a baseball team on a lean budget by employing unconventional computer-generated analysis to acquire new players. The film teaches group dynamics and the role of ‘change’ and ‘innovation’ in any business. Therefore, if you want to write about group dynamics, unconventional business approach, or innovations, reference the film Moneyball in your content. When you reference a popular film, you’re instantly creating a rapport with the audience. Familiar stories, memorable movie scenes, and popular characters evoke nostalgia, refreshing the audience’s memories and letting you capture their unwavering attention. There are three prominent ways to use movies for content engagement: Movie Scenes: A single scene can explain a complex idea. Movie Dialogues:  One famous dialogue can communicate a brand message faster than a full paragraph. Movie Characters: A beloved character can represent your audience’s struggles better than any content. 1. Movie Scenes: How to Use For Engagement Metrics? For instance, if you are a finance content writer explaining concepts such as the economic crisis, risk management, or the stock market, you can cite the film Too Big to Fail, which chronicles the 2008 financial crisis. Many financial concepts can be learnt from this movie. Your audience can easily relate to the movie. Systemic risks and their consequences, how financial regulatory bodies operate, and the importance of contigency plans in the financial world are all concepts we can learn from the movie. See the scene below from the Too Big to Fail Movie:  If you are writing about decision-making, a never-give-up attitude, or perseverance, quoting scenes from The Pursuit of Happyness is the best approach. Review the scene below from the movie that demonstrates how, even in adverse situations, honesty, grit, and calm behavior can deliver the desired results. The protagonist, Christ (Will Smith), goes directly to an interview after spending a night in jail and therefore doesn’t have time to change into a formal shirt. He runs to the interview place and still manages to crack the interview. without even wearing a shirt The American motion picture 12 Angry Men (1957) depicts an adapted closed-room drama in which a dissenting juror in a murder trial attempts to influence the verdict with his personal prejudices and biases. The film and its scenes can be quoted to illustrate concepts such as prejudice, bias, human psychology, the power of influence, and the complexities of the human mind, anger management, and leadership, among many others. If you are writing about events such as global warming, environmental causes, or climate disruptions, quoting from movies like The Day After Tomorrow or Geostorm is a perfect way to begin the article. More examples of how to use movie scenes for content engagement:  Remember the scene from the film The Founder where Ray Kroc tells one of the McDonald brothers about why he chose to take control of the McDonald’s brand name. If you are writing about any cross-cultural business theme, no film better illustrates it than Outsourced. Outsourced is a lively comedy that dives into the chaos and charm of cross-cultural encounters and unexpected romance. When Seattle call center manager Todd Anderson (Josh Hamilton) is let go after his company shifts operations to India, he must journey overseas to train his successor. Immersed in a whirlwind of unfamiliar customs and workplace surprises, Todd navigates the vibrant streets of India, all while yearning for the comforts of home. Check out the scene below from Outsourced: https://www.youtube.com/watch?v=hGKCkvNk_zI&pp=ygUVZmlsbSBvdXRzb3VyY2VkIHNjZW5l 2. Movie Dialogs: How to Use For Engagement Metrics? If you want to create a highly optimistic note for your audience, then you can start with the dialogue from the movie Theory of Everything, where Professor Hawking gives a speech about the philosophy of life that helps you. “It is clear that we are just an advanced breed of primates on a minor planet orbiting around a very average star in the outer suburb of one among a hundred billion galaxies, but ever since the dawn of civilization, people have craved for an understanding of the underlying order of the world. There ought to be something very special about the boundary conditions of the universe, and what can be more

Introduction If you run a small business or work as a freelancer or are a professional services provider, you’ve probably thought about using social media marketing to grow your business. However, using social media for marketing purposes needs a focused approach.  This is where you can implement high-performance social media marketing funnels to grow your brand. You just need the right strategy to implement such funnels. Proper strategies can help your business grow and make your social media efforts pay off. This article will guide you through the steps to create social media marketing funnels that help your business grow. Using these strategies can help your business stand out.  Why Social Media Marketing is Important? As of 2025, 65.7% of the global population is active on social media. (Source) 90% of consumers use social media to follow trends and cultural events. (Source) 78% of people prefer learning about new products or services through short videos. (Source) Eighty-three percent of marketers report that social media is now their main channel for acquiring customers. (Source) 4 Stages of Creating High-Performance Social Media Marketing Funnels for Small Businesses Want to grow viral on social media? Want to get quality leads from social media pages? Or want to increase your brand awareness by using social media’s immense power? But not sure how to begin?  This article will help you!  You just need an effective social media marketing funnel and a sound content strategy.  What is a Social Media Marketing Funnel? In marketing, a funnel illustrates the steps a customer takes before making a purchase. With the rise of new marketing technology, funnels now reach across more customer touchpoints than ever before, including websites, social media platforms, and ad networks. Usually, the steps are Awareness, Consideration, Decision, and Advocacy. Funnels help you guide your customers from their first contact with your business to the final sale, thereby increasing your revenue and growing your loyal customer base.  In the social media context, a social media marketing funnel is a marketing funnel that works through your business’s social media channels.  It usually has four stages:  Awareness Consideration Decision Advocacy At each funnel stage, you are required to create relevant social media content (posts, reels, stories, ads, etc.). To get the best results, small businesses should build, improve, and fine-tune each stage. Let’s look at each stage and what it includes: Stage 1: Awareness  At this stage, your customers are exploring their options and might not even know your brand exists yet. This is your golden opportunity to introduce yourself by sharing content that solves their problems. So, you have to create social media content that helps spread awareness about your brand, business, products, services, and solutions by providing content that solves customers’ pain points.  The best types of social media content for this stage include: #1 Educational posts Educational and informational posts/reels help your audience learn about a topic and find solutions to their problems. Sharing these videos on your social channels keeps leads interested, shows your expertise, and keeps your customers informed. Brands that focus on teaching their audience with helpful videos can reach more people. When you share useful information, people are more likely to find you. This method, called inbound marketing, builds awareness and trust in your brand. Share simple tips, how-tos, or explainers related to your industry.  Example: A bakery sharing “5 signs your bread is actually fresh.” #pro tip: Post the video on YouTube and share the links on your social media channels. #2 Humor and Satire Posts Adding humor to your marketing is a great way to share your message. For example, meme marketing grabs attention and lets you highlight your products or services. Humor helps build trust and a stronger connection with your audience, which leads to more engagement. Light humor, trends, or memes (when relevant) help humanize your brand.  Example: A playful post like “When you realize marketing is more than just posting once a week.” #3 Inspirational Posts Inspirational videos work well at the awareness stage because they motivate customers and can influence their buying decisions. These videos can also increase website traffic, as people may come back to watch them again. Sharing inspirational quotes on Instagram, Facebook, and Pinterest can help you reach even more people.  For example, brands selling protein products often create gym motivation videos. These campaigns inspire fitness enthusiasts to stay active or motivate newcomers to start working out. When it comes time to buy protein powder, these brands are top of mind. #4 Problem-focused Posts In your social media posts, talk about common pain points your audience faces—without pitching your product yet. Example: A freelance content writer can create posts on the benefits of quality content for small businesses, 5 mistakes companies should avoid before hiring content writers, etc. #5 Short-form Videos & Reels Quick, engaging videos grab attention fast and are heavily favored by algorithms. Create short videos that explain a concept about your brand, product, or industry, or that provide a solution to an issue customers face.  For instance, a company compliance provider can create a short reel on mandatory compliance for private limited companies and share it on Instagram and YouTube. #6 Infographics & carousels Posts Easy-to-scan visuals work great for first-time viewers who are just scrolling. A survey found that on Instagram, carousel posts have an average engagement of 1.92%, outperforming both images (1.74%) and videos (1.45%).  For instance, if you are a digital marketing company, you can share a step-by-step process of creating and implementing Google Ads for Small Business and post it as an Instagram carousel. #7 Behind-the-scenes Posts Show the people, process, or passion behind your business. This builds early trust. Such glimpses of office life, staff interaction, playful videos, etc., get more engagement due to their organic nature. Creating such videos in the first stage (awareness) is good for building brand identity and awareness. Go for Paid Ads Besides organic content, you can use Facebook Ads, Instagram Ads, LinkedIn Ads, and other paid options

Rankings rarely improve by chance. They are the result of a well-structured SEO strategy, where internal and external linking play foundational roles. Internal and external links together create context, authority, and clarity in navigation for both users and search engines. For content writers, mastering internal and external linking is the difference between a standalone blog post and a powerful, high-ranking piece of digital real estate.  For a good rank, you will need a strong SEO strategy for the website, which requires understanding internal and external linking – their importance, benefits, and best practices, and how they can help enhance your SEO.  Here, we have prepared a guide to help content writers understand internal and external linking, with appropriate examples.  This comprehensive guide explains: What internal and external links are Why they matter for SEO How to use them strategically Common mistakes to avoid Real-world examples and best practices Websites with strong linking structures are crawled 40% faster than poorly linked sites. What is Internal Linking?  Internal links are hyperlinks that point to another page on the same website. Internal linking helps connect your content, making it easier for users and search engines to navigate the website. They serve as the breadcrumbs that lead customers through your online store and encourage them to explore more of your offerings. How Internal Linking Works? Connects related content Distributes link equity (SEO value) Improves crawl depth and indexing Strengthens topical relevance Image Source: WordStream Role of Internal Linking in Enhancing SEO Strategy  Internal linking is the most important SEO tool for website optimization.  #Eases Google Indexing Google Crawlers prefer internal linking to index new content on websites, and these strategies lead to faster, more accurate content indexing.  #Increases Site Strength to Internal Pages You can transfer link juice from your homepage or other popular sites to your internal pages by building effective links. This connectivity helps improve your overall search engine results. #Boosts SEO Internal links with keyword-rich anchor text increase content value and help improve ranking in search engine results and SERP features.  #Enhances Value for Visitors You can enhance the user experience, promote prolonged site engagement, and build trust by connecting relevant content. Benefits of Internal Linking  Enhances usability using anchor text  Improves page rank Boost page views  Reduces the bounce rate Improves the site’s indexing Examples of Internal Linking  1. Linking to Related Pages In the blog post about ‘Enhancing web scraping services with Data analytics and brand monitoring’, you can link to “Brand Monitoring” and “Data Analytics” for a higher authority page on your website.  2. Linking to Cornerstone Content  In the blog post about Working with an AWS Premier Tier Services Partner, you can link to your “Cloud Development Services” to complement the topic and show your service in detail.  3. Breadcrumb Navigation  On the “Portable Speakers” product page, the breadcrumbs will include internal links to the “Portable” and “Party Speaker” category pages.  4. Contextual Links  Links are placed naturally within content paragraphs. On an e-commerce page that displays “Features of Samsung S21”, you can link to a page that shows several Samsung mobile phone models, on a page explaining Samsung S21 Features, link to Samsung Mobile Models Comparison.   5. Link from New to Old Content For the blog post about “Mobile App Development Trends 2024”, you can link to the previous blog that shows Mobile App Development Trends 2023.  Further study: Resources to study internal linking and its best practices: https://yoast.com/internal-linking-for-seo-why-and-how/ https://neilpatel.com/blog/the-complete-guide-to-internal-linking/ https://backlinko.com/hub/seo/internal-links https://moz.com/learn/seo/internal-link What is External Linking?  Hyperlinks to pages on other websites are called external links. Hyperlinks are links aimed at a domain that is not the same as the one on which they are generated. Both inbound and outbound external links are common phrases. In the first instance, we are talking about links that point to your website from another website. The latter are links to other domains that you have added to your website.  How External Linking Works? Connects your content to authoritative and relevant websites Signals credibility and trustworthiness to search engines Helps search engines understand content context and relationships Improves user experience by offering additional reference resources Enhances topical authority through association with high-quality domains Supports natural link-building and SEO best practices Role of External Linking in Enhancing SEO Strategies  #Enhanced credibility  You can request that search engines identify your website as a trustworthy source by including links to reputable, high-quality websites. Both your website’s credibility and its search engine ranking may benefit from this. #Enhanced referral traffic If you provide links to other websites, you can draw in readers from different sites who are curious to find out more about the subject you are covering. This will enhance website traffic, which in turn might raise your website’s search engine ranking. #Increased Visibility  External linking helps your website to appear in other websites’ search results.  #Improved User Experience  You can improve your website’s user experience by including links to relevant, helpful websites. Higher levels of happiness and engagement might follow, which could help your website rank higher in search results. #Better Indexing  Search engines find and index your website’s content more quickly when you connect to other websites. This can help search engines recognize the context and relevance of the information on your website, thereby increasing your website’s visibility in search results. Benefits of External Linking  A high-quality external link increases your website’s authority. External links to other websites will not lower your page rank. An external link is equivalent to providing other resources for reading content. External link boosts credibility.  Examples of External Linking  1. External Linking to Relevant Sources  It is essential to include an external link, but ensure it adds value to both the audience and the content. External links add context and support the main points by linking to relevant websites with higher domain authority.  For example, provide external links to studies, infographics, films, data, or other resources that support or expand upon your points of contention. Selecting anchor text for external links is vital for

The goodwill of your digital marketing agency is determined by the work you deliver to your clients, and content is a significant factor in that work. A brilliant piece of content acts as fuel for every digital marketing campaign. Outsourcing your clients’ content needs to professional content writing companies lets you focus on your clients’ other digital marketing activities, such as PPC, Google Ads, branding, SEO, and link building.  While an in-house content team is always a reliable way to consistently deliver great content to your clients, outsourcing content requirements to professional content writing services can be highly beneficial in multiple situations. It is more scalable and cost-effective, and you get access to industry- and niche-specific writers. Something that cannot be achieved even by hiring 3-5 content writers for your firm.  Wondering how? This post provides a detailed explanation of how outsourcing client content can be highly beneficial for digital marketing agencies.  Why is Good Content Essential for your Digital Marketing Firm? As per a digital marketing industry report, the global digital marketing market size was valued at USD 653.65 billion in 2025. With a whopping CAGR of 9.20%, it will reach USD 1500+ billion by 2035. However, it is a highly competitive industry. It is one of those industries where outcomes matter the most. Clients ask for leads, more traffic, more visibility, keyword rankings, and ad performance. When you are a digital marketing agency working in such a massive industry, you have to put all your efforts into keeping clients happy and increasing your revenue. The opportunities in this 600+ billion-dollar industry are enormous. Content is the backbone of digital marketing. Whether you want to make a reel viral or get first position for any keyword, it’s not possible without above-average and people-friendly content. Help your clients rank on Google- This is the first thing that clients ask from digital marketing companies. Whether the digital marketing agency will help them rank on SERPs.SEO content writing helps the brands you work with grow and become more visible to their audiences through high rankings. Help you gain authority for your clients- When you post regular content that adds value to the reader, your clients’ brands gain authority in the market. People start to resonate with your site, which helps your digital marketing agency reach a wider audience. Drives conversions- A good piece of content drives many conversions to the client’s website. Builds Trust and Credibility – Quality content written for your clients positions your clients as industry thought leaders. When potential clients see your expertise through valuable content, they’re more likely to trust you with their digital marketing and brand-building needs. Improves Client Retention – Agencies that consistently create high-performing content for clients demonstrate clear ROI, leading to longer client relationships and reduced churn. Creates Competitive Differentiation – In an oversaturated market, standout content helps your clients stand apart from thousands of other competitors. Generates Valuable Data Insights – Quality content attracts engagement, providing rich analytics that inform future marketing strategies for both your agency and clients. Improves Social Share– Exceptional content gets shared, commented on, and referenced, creating social proof that is essential for customers to trust your clients’ brands. Facilitates Premium Pricing – Digital marketing agencies that deliver superior content can keep premium prices. Clients pay more when they know your content will be a significant differentiator for their digital marketing performance. Reduces Advertising Costs – Strong organic content performance can decrease reliance on paid advertising, improving overall campaign profitability. 10 Benefits of Outsourcing Client Content to Professional Content Writing Companies Digital Marketing content writing services provide expertly written, SEO-friendly content for digital marketing agencies. This content is offered for both their own websites and their clients’ websites, blogs, social media, etc. Content that builds trust, establishes relationships, and shows your agency’s caliber. Types of Clients’ Content You Can Outsource to Content Writing Companies 1. Web Pages Content writing agencies deliver content matching your client’s web layout or structure it from scratch, based on competitor research. From the home page to landing pages, they create stellar content for your client’s website. 2. Blog Posts Professional content writers deliver insightful blogs and articles related to your client’s products/services and industry keywords. Get industry insights, trends, and educational blogs about concepts and theories related to your client’s business verticals. 3. Social Media Posts From trending memes to viral content on FB, X, LinkedIn, Insta, etc., in the language current generations use, content writing companies provide it for your client’s social media marketing needs. 4. Case Studies You can showcase your clients’ work to their audiences through case studies. Content writing firms create these to be helpful, especially in generating trust and leads for the client. 5. Portfolio As not every client’s work can be presented as a case study, content writing agencies create portfolio content that shows their work across multiple industries, domains, and products. 7. Lead Generation Content Content specialists develop high-value content pieces, such as checklists, templates, and buyer’s guides, that help generate quality leads for your client’s digital marketing funnel. 8. Industry News Content writing services provide content for your client’s website with the latest news, updates, and statistics. With industry news content, they establish leadership, create a unique identity, and work toward becoming a market leader. 8. Press Releases Professional writers create PR materials that showcase your clients’ best moments, events, awards, achievements, and new launches: in the news, webinars, client acquisitions, best work, etc. 9. Resources Content writing experts can create content for resource pages such as white papers, e-books, research articles, survey articles, and guides that help your clients establish themselves as authority in their industry. 10. Organization Videos Through interactive videos, content creation teams showcase your client’s culture and values and support brand building. They write excellent scripts for these organizational culture videos. 11. Product/Service Pages Content writing professionals provide easy-to-understand product/service descriptions and content on their functionalities, modules, integrations, add-ons, USPs, features, plans, etc. 12. Marketing Material Content creation agencies deliver content for your

Having an online footprint is no longer a luxury but a necessity. Especially for small businesses, it’s a need of the hour. When today’s customers check the best shops nearby or read reviews on Google and other online channels before venturing out to shop, it’s essential to have an online presence through a website, an online store, a Google Business page, and social media pages or ads. Small businesses such as retail stores, service businesses, mom-and-pop stores, small shops, boutiques, showrooms, hardware stores, bookstores, etc., that aspire to build a customer base in their local area often choose digital marketing. It is cost-effective and therefore preferred by those just starting their businesses.  While small businesses need digital marketing, many may not know how to go about it. While there are professional digital marketing agencies out there to help, you can also do it yourself. There is a step-by-step process for attempting a DIY (Do-it-yourself) digital marketing for a small business. In this guide, we explain how small business owners like you can do digital marketing themselves.  DIY Digital Marketing for Small Businesses: Step-By-Step Process For attempting DIY digital marketing for your small business (retail store, service business, or a boutique/showroom, etc.), you need to do two things: a. Build Digital Assets b. Do Regular Digital Marketing Activities.  We have listed down the particulars of both in the table below. The rest of the guide provides a detailed process to do these two activities.   Part 1: Build Digital Assets Step 1: Build a Great-Looking Website with High-Quality Content The digital era we live in has made it necessary for businesses to have an online presence. It not only adds credibility to the brand but also helps to flourish globally. A great-looking website means an intuitive, innovative UI/UX, and high-quality content.  #How to Build a Great Website?  You need 3 things:  Domain (GoDaddy or Hostinger) Hosting (Hostinger preferred for small businesses)  Website Builder (WordPress preferred for small businesses) First, buy a domain name from providers such as Hostinger or GoDaddy. Also, buy a hosting plan. Once you log in, you get free website builders (WordPress) and many free templates to build a website using plugins.  To develop a WordPress website, you can also learn from videos, as it is a simple drag-and-drop process. Many YouTube tutorials are available for the hosting provider you have chosen. For instance, check out the video here on building a website with Hostinger.  #Write Great Content for Website:  Digital marketing efforts must focus on creating high-quality content for small businesses’ official websites. Writing must focus on products, services, USPs, target audiences, and related topics.  The visitors’ short attention span can be extended by ‘publishing engaging content’ on the company’s website. An intuitive, well-designed website with high-quality content writing plays a key role in generating more leads when done correctly.  Types of Webpages Required:  Website Home page Landing pages Category pages Service Pages Product description  Pricing pages Solutions About us page Resource Page Blog page Testimonials Customer success stories  For the content part, you need website copywriting, slogans, titles, taglines, etc. To engage the audience regularly, nothing works better than serving them high-quality content with an inherent value proposition. Great content not only helps showcase an excellent brand story but also builds goodwill that lasts. And when your content game is on point, it takes your sales goal to reach its maximum potential.  Every website copy should include valuable elements that establish you as the authority in your field. Starting with consistency and engagement, and moving to emotional kinship, curating content that converts takes patience and effort.  For content, you can use tools such as ChatGPT. However, you will need a professional content writer to develop high-quality ranking content.  Hire Industry-specific content writing services if you don’t know how to write SEO-friendly content.  Remember: ‘Website building’ and ‘Writing content’ contain certain highly technical aspects.  If you can spare time to read or watch YouTube videos on building a small business website, then DIY is suggested. However, content writing is a creative skill that will undoubtedly require some outside help. You can hire a freelance content writer or connect with a small business content writing agency that charges less than others. If you don’t know how to write content, hire a content writing agency or a freelancer. Search for Content Writing Services on Google and shortlist the top 5 ones. Connect with them, schedule a meeting, and discuss your requirements, costs, etc.   Step 2: Create Social Media Accounts Social media is the best place to promote your products and services. When you start your business (open a retail store or launch a new product/service), social media can help you reach your target audience quickly and cost-effectively.  Create Social media accounts on Instagram, Facebook, and LinkedIn. (Easy Video Tutorials are available to set up social media accounts, pages, and settings for businesses.) Use YouTube to find these videos. Search individually. For instance, search How to Create an Instagram for Business Account?’ You will see plenty of Videos. Once you are done with it, search for how to create Instagram posts for business or how to run Instagram ads for business. All types of videos are available on YouTube.    Create engaging content for your business to post on social media and promote it.  Create social media reels, posts, and videos that can be boosted as social media ads (Instagram Ads, Facebook Ads, LinkedIn Ads, Twitter Ads, YouTube Ads, etc.).   The following resources will help:  How to Create a Professional Instagram Account? How to set up Facebook for Business? Types of content covered: Social media Posts Social media Videos Reels and Stories Social media captions Hire a Social media manager if you don’t have time to create social media posts/reels/stories.  For effective social media handling, you can outsource your social media management to any freelance social media manager. Find these professionals on LinkedIn and Instagram. These people help you create posts, reels, and stories, and they charge a small fee