A strong LinkedIn presence helps you connect to industry leaders. From showcasing your skills to creating a lasting first impression on potential clients or employers – your LinkedIn post can make a difference.
Creating engaging LinkedIn posts is crucial for professionals seeking to enhance their visibility, boost their personal brand, share valuable insights, and connect with their industry peers. But with so much content vying for attention, how will you be able to make your LinkedIn posts stand out?
So, here’s presenting the top five ideas on how you can create killer LinkedIn posts this year.
#1 Tutorial and How-To Posts
Content has become the bread and butter for every business these days. Those not ranking on the search engine may limit businesses from driving leads and sales. Since LinkedIn has become a popular platform, taking content writing into this community offers excellent rewards. Today’s customers love reading about the job role before joining. For them, those quick-hitting tips and tutorials help accomplish tasks and enhance skills. That’s why you should take how-to posts seriously.
You can compile a list of top recommendations based on the job role or responsibility. For instance, if you are targeting freshers for a job role, you can offer a step-by-step method for crafting a stunning resume with examples. If not content, you can also upload a short video tutorial. The options are endless. Your job is to think of those common pain points and challenges before creating your content.
See Post Examples below:
| Example Post 1: Looking to improve your project management skills? Here’s a step-by-step guide to using the latest project management tools to streamline your workflow and boost productivity. #ProjectManagement #ProductivityTips #HowTo |
| Example Post 2: “Struggling with creating impactful presentations? Check out this 3-minute video tutorial on designing visually appealing slides that captivate your audience. #PresentationSkills #Tutorial #DesignTips |
| Example Post 3: New to the marketing world? Download our comprehensive guide on creating a successful marketing campaign from scratch. It includes detailed steps and templates to get you started. #Marketing101 #HowTo #CareerGrowth |
#2 Share Success Stories with the Audience, But Humbly!
Sharing your victories through success stories is a great way to stay top-of-mind and inspire your network. However, avoid blatant self-promotion. You can highlight your company’s achievements. Has your team recently launched a new product or achieved a sales target? Have you learned a new skill through that opportunity?
If yes, you can explain your gratitude and contribution to let your audience understand that –
Hard work remains the silent winner, behind every successful story.
However, it is imperative to frame your stories such that they denote professional growth. Present your story in such a way that it looks humble.
See Post Examples below:
| Example Post 1: Thrilled to Share My Journey to Becoming a Certified Data Science Professional. The path was challenging but deeply rewarding. Here are some key takeaways and why continuous learning is vital in our ever-evolving field… |
| Example Post 2: Reflecting on my journey from a junior developer to a CTO, one lesson stands out: never stop learning. Embrace challenges, seek mentorship, and stay curious. What’s one lesson that shaped your career? #CareerJourney #LessonsLearned #Inspiration |
| Example Post 3: Embracing Failure: What a Failed Tech Startup Taught Me About Resilience and Innovation. Here’s a candid look at where we stumbled and the invaluable lessons learned that I carry into my current projects… |
By mixing these content types, you can create a dynamic and engaging LinkedIn presence that resonates with your professional network and helps you stand out in 2024.
#3 Discuss about Latest Industry Trends and Predictions
Creating LinkedIn posts about speculations and predictions gives you an opportunity to welcome each user on a voyage into the unknown. Your users won’t be sure about the forecasts and predictions of digital marketing.
So, you can provide them with insightful analysis of the most current and forthcoming technologies that can reshape the digital marketing world. Besides, such an initiative encourages your audience to think about emerging trends and start preparing for what is coming.
Is there a new technology that is going to shape the industry after five years down the road? Discuss the potential impact with your individualized perspective. You can also approach this discussion with debatable arguments, where you indulge your audience to participate in the communication through comments. Podcasts and long-form articles are an excellent way to take these discussions to newer heights and add your own observations.
See Post Examples below:
| Example Post 1: “Exploring the Future of Quantum Computing: How It’s Set to Revolutionize Data Security. As we delve deeper into 2024, Quantum Computing is emerging as a game-changer in how we approach cybersecurity. Here’s what every IT professional needs to know… |
| Example Post 2: “2024 and The Rise of Remote Work: Navigating the Challenges and Opportunities. As remote work becomes the norm, here’s how companies and employees can foster a culture of productivity and collaboration…” |
#4 Employee Advocacy, Polls & Carousel
When it comes to LinkedIn, employee networks have ten times more reach than a company. Simply put, the content shared by employees gets more engagement. So, the conclusion is employees are the best ambassadors. So, adding their perspectives while sharing the content ensures authenticity.
Next comes polls – they are powerful features on LinkedIn. You can engage your audience and gain more insights. These surveys comprise limited answer options and allow for collecting feedback from connections. You can add a graph and image based on the poll’s topic.
How about creating carousels to share different pieces of content in one single post? That’s a great idea for different purposes like:
- Telling a tale of your brand
- Highlighting your key objectives
- Offering a guidance
Surprisingly, carousels break your content into various digestible chunks. So, it further adds more value to your audience and keeps them intrigued.
See Post Examples below:
| Example Post 1 #Poll on : What motivates you most in your career?Career Growth OpportunitiesWork-Life BalanceRecognition and RewardsChallenging Work and Innovation |
#5 Share Behind-the-Scenes Content
People love to see the human side of a business. Sharing behind-the-scenes content can help build a more personal connection with your audience. This can include:
- Company Culture: Showcase your company’s culture by sharing photos or videos of team-building activities, office events, or day-to-day work life.
- Project Development: Give a sneak peek into how your products or services are created. This could involve sharing the stages of a project, from brainstorming to execution.
- Employee Highlights: Feature your employees, sharing their stories, achievements, and roles within the company. This not only humanizes your brand but also recognizes your employees’ contributions.
See Post Examples below:
| Example Post 1: “Ever wondered what a day in the life at [Your Company] looks like? Here’s a peek behind the scenes of our latest project! From brainstorming sessions to the final product, we’re excited to share our journey with you… #BehindTheScenes #CompanyCulture” |
| Example Post 2: “Meet [Employee’s Name], one of our star employees who’s been with us for [X] years. Here’s a bit about their journey and why they love working at [Your Company]… #EmployeeSpotlight #TeamAppreciation” |
Giving Importance to Cross-Industry Collaborations
Still not sure when to step out of the comfort zone? Well, you could think twice as cross-industry collaborations improve your brand identity. Partnering with a professional from a different industry helps you come together and discuss the role of both industries.
Suppose you are in the entertainment domain, and you collaborate with a tech professional. You may discuss the importance of technology in the entertainment field.
These partnerships provide you with a multifaceted insight into the subject.
From broadening the horizons of your network to positioning you as a leader who connects different ideas, this initiative can help you succeed.
Conclusion
Finally, no trend on LinkedIn will be constant. They will come and fade away after a certain point in time. However, the only thing that remains constant is the premium quality content. And with the above ideas, you can create engaging content that attracts an audience.
