How SKIPS University Grew Its Organic Presence with Elorites Content
A leading university in Ahmedabad partnered with Elorites Content to develop their webpages and course pages for programs such as BBA, BCA, B.Tech, M.Sc. IT, and PGDM programs. Elorites helped them create student-friendly content with focus on University's vision and mission.
SKIPS University is a leading management and technology institution based in Ahmedabad. Its flagship courses include undergraduate and postgraduate programs including BBA, BCA, B.Tech, M.Sc. IT, and PGDM. Honored by the prestigious Times oF India Award for Academic Excellence in 2026, the university is among the top academic courses providers in Gujarat.
The University management were looking to onboard a reliable education industry content writing team that knows how to write student-friendly content while adhering to the best practices laid down by search engines like Google. They needed content for their strong digital presence and content that matches their strong heritage and reputation. .
- The latest addition of new courses needed quality content that is better than peers and explains the program objectives, benefits and scope in a lucid language.
- Gain organic search visibility for program-specific keywords and course-related queriess
- Creating strong digital presence and thought-leadership as a research-oriented university in Ahmedabad.
- Differentiating program pages from competitor institutions in search results
- Creating content for other platforms in the education industry, advertorials, etc.
- We created well-structured content for new webpages, course pages and other relevant pages such as industry collaborations, course pedagogy, infrastructure, co-curricular activities, life at SKIPS, etc.
- We also wrote relevant blogs based on cluster pillar strategy, TOFU/MOFU/BOFU frameworks.
- Targeted high-intent keywords that students search such as PGDM college in Ahmedabad.
- Ensured 100% original, plagiarism-free and SEO-optimized content that was later reworked for GEO too.
- Added high-quality and platform-specific content for academic listing and review platforms as per their guidelines.
+395%
Estimated organic traffic increase after consistent content publishing over two years.
Top 5
Positions achieved for keywords like "PGDM college in Ahmedabad" and "top MBA college Ahmedabad"
75+
High-intent keywords actively ranking. (from course pages to career guidance blogs).
2 Sites
Content published across skipsuniversity.edu.in and skips.in for maximum domain coverage.
| # | Keyword | Intent | Est. Rank | MoM change |
|---|---|---|---|---|
| 1 | PGDM college in Ahmedabad | Commercial | #3 | ⇧ +6 |
| 2 | top MBA college in Ahmedabad | Commercial | #4 | ⇧ +4 |
| 3 | career after Msc. (IT) | Informational | #2 | ⇧ +8 |
| 4 | skills for BCA students | Informational | #5 | ⇧ +3 |
| 5 | M.Sc IT vs MCA which is better | Informational | #6 | ⇧ +5 |
| 6 | PGDM in Applied Finance Ahmedabad | Commercial | #4 | ⇧ +7 |
| 7 | BCA college Ahmedabad | Commercial | #5 | ⇧ +3 |
| 8 | how to become a web developer after 12th | Informational | #8 | ⇧ +9 |
| 9 | career in retail industry after MBA | Informational | #7 | ⇧ +4 |
| 10 | career opportunities B.Sc Animation | Informational | #6 | ⇧ +11 |