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Digital Marketing Services for the Education Sector

Services

Digital Marketing Services for the Schools & Colleges

Looking for digital marketing services for your educational institute?  Want to scale your coaching business? Or need more admissions for your school or college? Yes! Digital marketing is the way to go. 

Elorites, a leading digital marketing and content writing services company, provides all digital marketing solutions to educational institutions. 

From website development for your school, college, university, or coaching center and writing quality content for the website to targeted Google ads campaigns, social media ads, etc., Elorites provides A to Z digital marketing services to educational institutes.

Promote your courses, flagship programs, and placements via digital marketing. 

Complete Digital Marketing Solutions for Educational Institutions

Access professionally designed websites with intuitive UI/UX, educational content including blogs, web pages, program descriptions, faculty profiles, student testimonials, PPC campaigns, social media management, email newsletters, video marketing, and promotional content with our complete digital marketing packages. Showcase your educational offerings to potential students across all digital channels.
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Digital Marketing Services

From website development for your school or college website to local ads (digital) and newspaper advertorials, we help you stand ahead of other competing educational institutes with our digital marketing services.

Website Development

Get a well-designed and well-structured website that details all your courses, programs, and facilities. Built with superb UI/UX & security implementations. 

PPC

We set up PPC campaigns, Google Ads, Instagram Ads, etc., with a highly optimized advertising budget targeting relevant search keywords. 

Content Marketing

Get admission queries from your website, blog CTAs, and social media DMs with our expert content marketing on various digital channels.  

Email Marketing

From newsletters to well-designed emailers for admission announcements and placement news, we provide complete email marketing services.

SEO

Achieve 5X greater online visibility and search rankings with our education-focused SEO services (On-page, Off-page, and Local SEO). 

Branding

Our branding content and material help you create a competitive edge and a distinct identity for your educational brand. 

Social Media Marketing

Be a sensation on social media by sharing your activities, awards, student achievements, and the latest collaborations on social platforms.

Video Marketing

From campus tour videos and course introductions to student testimonials, we tell your institution’s story visually.

1

Expert Digital Marketers

Every digital marketing initiative, including PPC tactics and social media plans are developed, designed and implemented by experts who possess a profound grasp of digital marketing requirements of educational organizations.
2

Adherence to Digital Marketing Quality Standards

Over 25 metrics are followed meticulously to ensure the highest level of quality in our education digital marketing services. We strictly follow SOPs to ensure top-tier digital marketing service quality.
3

Affordable Digital Marketing Services

Access top-tier digital marketing services for the education sector at competitive pricing structures and flexible monthly plans without long-term commitments.

Trust Build Over Time

Our Education Industry Clients

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Trusted by over 50+ Clients

Digital Marketing Services for Various Educational Institutions Type

We develop tailored digital marketing solutions for all types of educational institutes :

Universities

We provide comprehensive digital marketing services for Universities offering undergraduate, graduate, and doctoral programs, highlighting academic excellence, award, faculty profiles, research expertise, and campus life.

Colleges

Get multi-channel digital marketing services for colleges for promoting your degree programs, certification courses, UG/PG programs, career outcomes, unique educational pedagogies, faculty expertise, & student success stories.

Schools

K-12 institutions, schools, day care schools, special schools, etc. can implement our services for website development, local SEO, social media management, and local search optimization to get leads for admissions.

Online Learning Platforms

We provide digital marketing services for online learning platforms to promote their online courses with our content writing, Google Ads, SMM, and SEM services. Get more inquiries with high-ranking landing pages.

Coaching Centers

If you provide run a coaching center or specialized training and certification programs, our digital marketing services can help showcase your industry relevance and career advancement opportunities.

EdTech Companies

EdTech innovators can benefit from our comprehensive digital marketing to promote learning management systems (LMS) educational apps, smart classroom technology, and online assessment tools.

A to Z Digital Marketing Services

Education Industry Specific Digital Marketing

1

Website Content

Get quality content for your website including program and course pages, infrastructure pages, pages related to co-curricular activities, extra-curricular activities, awards, faculty credentials, life at campus etc.
2

On-Page & Off-Page SEO

Technical on-page optimization targeting education terminology and SEO keywords, plus off-page link building by doing high-domain guest posts on educational publications, academic associations, and relevant school/college listing platforms and directories.
3

PPC

We do highly targeted pay-per-click (PPC) campaigns to reach potential students searching for similar programs and courses. We implement precision keyword targeting based on program names, location-wise school/college search queries, career search terms, etc.
4

Social Media Marketing

Education-focused social strategies across Instagram, Facebook, LinkedIn, Twitter, and YouTube showcasing campus life, academic achievements, student success stories, and faculty expertise.
5

Emailers

We create email marketing programs with emailers that detail your college/university's recent achievements in terms of placements, awards, new program/course launches, key course features, campus life, events, etc.
6

Video Marketing

Professional videos with compelling scripts to show campus facilities, classroom experiences, extracurricular activities, library, auditoriums, sports activities, seminars, cafeteria, and alumni testimonials.
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Content Writing

Engaging content, blogs, research surveys, etc. about educational trends, career opportunities in different fields and industries, high-demand skills, high-demand courses, top colleges/schools in cities, teaching methodologies, etc.
8

Affiliate Marketing

Structured partnerships with other educational listing programs, career counseling services, educational affiliation bodies, micro social media influencers etc. to market your educational institute and avail of the two-way benefits of affiliate marketing.
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CRO

We implement conversion rate optimization strategy to improve the results that are achieved by digital marketing spends. We do user behavior analysis on your various web properties (A/B testing) to find pages that are not performing and optimize them.
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Local SEO

List your institution on various local platforms such as Google My Business, education directories, school rating sites, and community forums. We increase your institution’s visibility in local searches.
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Google Ads for Education

We help educational institutions reach potential students with Google Ads ecosystem including search ads, display ads, and YouTube ads. We also manage the Ad keyword research, Ad bids and A/B testing.
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Detailed Reporting

We provide detailed MIS reports about traffic increase, Google Analytics reports, SEO reports, page speed reports, website engagement metrics, and other reports that detail ROI.

Niche Digital Marketing

Solutions for Educational Institutions

Competitor Analysis

Thorough analysis of education market trends, career trends, school/college decision-making processes, and your competitor institutions to create targeted digital campaigns.

Multi-Channel Digital Marketing

We ensure digital marketing of your educational institute is done across all search engines, website, social media pages, and other digital channels for comprehensive coverage.

Result Oriented

We bring tangible outcomes and our efforts are directed towards achieving better rankings for your website, leads through digital channels and reputation building for your educational institute.

Highest Industry Standards

Our Digital Marketing Quality Assurance

1

Education Industry Guidelines

While doing digital marketing, we make sure that any post, website content, or branding material (flyers, brochures, etc.) are consistent with education industry's standards (no fancy things but subtle and simple).
2

Content Quality Checks

Thorough evaluation of all branding and digital marketing materials to ensure grammatical accuracy and adherence to quality benchmarks set by Elorites’ content experts.
3

A-Grade Output

We ensure all digital assets (content, videos, graphics, social media posts, banner ads, etc.) meet the highest quality of educational marketing standards.

We Educate Digital Growth

Benefits of Digital Marketing for Educational Institutions

More Admission Inquiries

Attract more student applications through your website, landing pages, social media channels, direct messages, Google Business Profile, review platforms, and education directory listings.

Online Reputation

We help you improve your online reputation with our digital marketing services that increase your educational institution's brand's equity and reputation. More reputation translates to more admissions.

Build Authority

We help you build reputation as an authority in the education industry and with the best content on your website, we assist you to establish you as a thought leader in your education domain.

Improved Awareness

Our digital marketing services are targeted towards improving your institute's brand awareness. More parents, students, and online learners know your institute due to improved visibility.

Better Digital Presence

We help create a powerful digital footprint and rankings among leading educational institutions in your segment. Achieve 10X greater visibility across all online platforms.

Higher Conversions

When all your digital properties—website, social profiles, online reviews on platforms like CollegeDunia, Coursera, Shiksha.com, etc. have quality content, you’ll experience improved conversion rates from online enquiries.

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Years

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Successful Campaigns

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Clients

Frequently Asked Questions

Digital marketing you can trust.

Our complete digital marketing services for educational institutions include:

  • Website Development 
  • Website Content
  • Blogs
  • Research articles
  • SEO optimization
  • Social media management
  • Content marketing
  • Email campaigns
  • PPC advertising
  • Brand development
  • Website optimization
  • Video marketing
  • Influencer partnerships
  • Mobile marketing
  • Conversion rate optimization
  • Marketing automation
  • Competitor analysis

Our education industry SEO services that we provide to schools, colleges, Universities, e-learning platforms, Edtech platforms, and coaching centers, combine several strategies to improve search engine rankings and provide our clients prominent positions in Google/Bing search results, include: 

  • Keyword research identifying terms used by prospective students and parents
  • Competitor analysis within your specific educational segment
  • On-page optimization focusing on program-specific or course specific or career-specific content
  • Off-page SEO, including educational guest posting and quality link building 
  • SEO-friendly and GEO-friendly Content development
  • Listing on various  educational associations and directories
  • Local SEO for educational institutions, including Google Business Profile 
  • Mobile optimization for student-friendly browsing

We create engaging social media posts, videos, and advertisements posted on your social media pages. These posts are engaging, bring more interactions on social media, and generate quality leads. 

  • We do Instagram posts, reels, and ad boosts targeting prospective students with visual campus highlights and student life.
  • We create Facebook campaigns showcasing academic achievements, events, and alumni success stories
  • Our LinkedIn strategies are aimed to connect with potential graduate students and industry partners
  • Twitter engagement with educational trends, institutional announcements, and thought leadership
  • YouTube channels featuring virtual campus tours, faculty interviews, webinars, podcasts, guest session uploads, seminar videos, short information videos (subject matter), and student testimonials.

 

Yes, we assign an education-specific digital marketing expert for your project. Elorites’ digital marketing expert possesses experience in relevant educational segments and digital marketing disciplines. This specialist remains your consistent point of contact throughout the project and is available via multiple communication channels for all consultations during the project. 

Education industry digital marketing services begin at $200 per month (approx INR 18000) and can range up to $3000 depending on requirements, advertising budget, and multi-channel marketing needs and scale of your institutions. For personalized pricing based on your specific educational institution’s requirements, please contact us directly for a detailed proposal.

Our student admission digital strategies are designed for maximum enrollment success and new lead generation:

  • Targeted keyword strategies focusing on specific programs and educational qualifications
  • Compelling ad copy highlighting educational outcomes and institutional strengths
  • Enrollment-optimized landing pages
  • Strategic budget allocation maximizing ROI for competitive education terms
  • Message testing across different student demographics
  • Remarketing campaigns targeting previous website visitors showing enrollment interest
  • Smart advertising on relevant education websites, school and college listing platforms, and publications
  • Geographic targeting for local and international students admission

Our education video marketing production includes:

  • Campus tour videos where we showcase your facilities and learning environments
  • Program introduction videos highlighting curriculum benefits
  • Student testimonial compilations where your current and alumni students share experiences
  • Faculty interview series  
  • Extracurricular activity highlights
  • Alumni success stories
  • Event coverage (fresher party, farewell party, cultural events, sports day events, quizzes, etc.)
  • “Day in the life” student experience narratives

Choosing Elorites for your educational digital marketing can be one of the most strategic decisions for your institutional growth strategy.

Elorites stands out as a compelling choice for your digital marketing requirements for several key reasons: At Elorites, you get 

  1. Experienced Team
  2. Education sector-specific approach
  3. Focus on Quality 
  4. Track record of serving clients with the best outcomes
  5. Competitive prices
  6. Dedicated team allotment
  7. On-time deliveries of digital assets, content, ads, banners, flyers, brochures, etc.
  8. A to Z digital marketing services under one roof