How VasyERP Scaled Its Organic Rankings Across 20+ Retail Verticals with Elorites Content
India's leading cloud-based retail POS and ERP platform partnered with Elorites Content to build a prominent space in the retail software solutions segment. Elorites created content for their specific software pages, SEO blogs, and buyer-education articles. The content organically drives inbound leads from retailers across the country.
VasyERP Solutions Pvt. Ltd. is one of India's most trusted cloud-based retail management platforms, offering POS billing software, ERP, CRM, and GST accounting software solutions customized for small, mid-size, and enterprise retail stores. It has over 15000+ retail customers. From grocery store software and garment store software to pet shops software and bookstores software solutions, VasyERP has created retail-owner friendly, solutions thtat miitgate the challenges faced by retailers with a one-stop-solution.
With a rapidly growing product suite and a need to rank for retail segment-specific keywords such as grocery store software, sweet shop software, pet store software, etc. VasyERP partnered with Elorites Content. We created a detailed content strategy that included webpages, informative articles, guides, and retail compliance-specific content.
- Dedicated landing pages for each retail vertical (footwear, grocery, garment, bakery, cosmetics, etc.) that explain features, benefits, and scope of VasyERP's POS software for that segment.
- Educational blog content targeting Indian retail-store owners searching for POS, billing, and ERP solutions, or solutions for everyday issues like billing, inventory management, cycle counting, etc.
- Capture buyer-intent queries like "best POS software for grocery stores" and "GST-compliant billing software India."
- Content that explains complex topics such as e-invoicing rules, mPOS, and retail analytics in a simple, jargon-free language that retailers can understand easily.
- Establish VasyERP's blog (Retail Guru) as a go-to resource for Indian retailers.
- Created Segment-specific content architectur: one dedicated software page per retail category and optimized for that particular retail business. For example, using pet store specific challenges and terminology when wriitng pet store software page.
- Created listicle blogs ("5 Best POS Software for Footwear Stores") to intercept high-intent mid-funnel searches and position VasyERP as the clear recommendation.
- Wrote buyer-education content such as checklist for opening supermarket, POS features, cloud vs. legacy POS, mPOS, retail analytics, etc. to nurture store owners unfamiliar with software adoption.
- Ensured every article was GST-compliant in its terminology, accurate on Indian invoicing regulations, and aligned with VasyERP's product capabilities.
- Maintained 100% original, plagiarism-free copy across all 40+ deliverables.
+220%
Estimated organic traffic increase after 18 months of consistent webpage and blog publishing.
Top 5
Positions achieved for keywords like Pet store software, Book store software, Footwear store software and 20 more segments.
25+
High-intent commercial and informational keywords actively ranking across POS, billing, and ERP topics.
20+ Verticals
Dedicated software pages built for grocery, garment, footwear, bakery, cosmetics, pet, hardware, and more.
| # | Keyword | Intent | Est. Rank | MoM change |
|---|---|---|---|---|
| 1 | Pet Store software | Commercial | #3 | ⇧ +5 |
| 2 | best grocery billing software | Commercial | #2 | ⇧ +7 |
| 3 | footwear billing software | Commercial | #4 | ⇧ +4 |
| 4 | garment store software | Commercial | #3 | ⇧ +6 |
| 5 | GST-compliant POS system | Informational | #5 | ⇧ +3 |
| 6 | hardware store software | Commercial | #4 | ⇧ +8 |
| 7 | cosmetic store software | Commercial | #2 | ⇧ +8 |
| 8 | Expiry management in retail store | Informational | #3 | ⇧ +5 |
| 9 | stock verification in retail store | Informational | #6 | ⇧ +4 |
| 10 | annual compliance for retailers | Informational | #3 | ⇧ +9 |
| 11 | bakery shop software India | Commercial | #4 | ⇧ +6 |
| 12 | Gift shop software | Commercial | #4 | ⇧ +6 |