Looking for the exact costs you need to get quality content written for your industry? Need to know the prices of website content, blogs, case studies, marketing content like ad copies, banner taglines, or brochure content? Want to know how much you need to spend on top-quality SEO-friendly content for your website? And yes, want to know the content writing prices in the US and India? You are on the right page! We at Elorites Content have researched the prices across the top 50 content writing firms across the US and India to provide you with detailed information on the content writing rates prevalent in 2025. Industry-wise Content Writing Prices All industries are different. Their products and services, as well as the complexity of their operations, workflows, and marketing requirements, are unique. Generally, the rate a content writer charges for a manufacturing blog will differ from that charged for IT or logistics content. The charges may vary even sub-domain-wise. For instance, it’s easier to write and explain CRM software than write about composable applications, Kubernetes, or data observability. Similarly, explaining the features of a biomass pellet machine may be more challenging than describing the features of a billing machine. This is why you cannot expect the same pricing for all types of content. If any content writing agency is offering the same prices across the industry, they might not be logical enough to handle your domain-specific content. Pro Tip: Ask for Industry-specific Content Prices (Industry-Specific). Below are the collated prices from top content writing agencies across the USA and India. 1. IT Industry Key Insights: Website content in the IT industry in the USA costs between $0.20 & $0.50 per word. Hourly pricing for web content ranges from $35 to $80. In India, you can pay lower prices for IT content writing. Premium writing agencies charge between INR 3 and INR 5 per word or an hourly rate of INR 300 to INR 550 only. Also, the content type affects the prices. Marketing materials like brochures, flyers, taglines, etc., cost $0.60 per word to $0.80 per word in the USA. While for FAQs, you need to pay the lowest, like $0.10 to $0.15. In India, marketing content is costly with INR 3 to 5 per word, while FAQs are charged only between INR 2 to 3. Research articles are also expensive in both the USA and India (costing between INR 5-7 per word in India and $0.30 to $0.40 in the USA). The pricing gap between US and Indian markets remains consistent across all content types, with US rates typically 5-7 times higher than Indian rates for equivalent content quality. 2. Manufacturing Industry Key Insights: Manufacturing industry website content in the USA costs between $0.20 and $0.35 per word. Blog posts are priced at $0.10 to $0.20 per word in the USA and INR 2.5 to INR 3 per word in India. As per our research of the top 50 content writing services, the average cost of product descriptions for manufacturing products ranges from $0.25 to $0.40 per word in the USA and INR 3 to INR 6 per word in India. FAQ content remains the most affordable across all content types, priced at $0.10 to $0.15 per word in the USA and INR 2 to INR 4 in India. Product demo guides command premium rates in both markets (INR 4-6 per word in India, $0.40-0.45 per word in the USA). 3. Education Industry Key Insights: Education industry web pages costs $0.20 to $0.40 per word in the USA and INR 2 to 3 in India. Marketing content such as brochures, course presentation, flyers, leaflets, etc.) for the education industry (schools, colleges, B-schools, coaching centers) commands the highest rates in this industry at $0.60 to $0.90 per word in the USA and INR 5 to INR 7 in India. Specialized content like Dean/Director speeches comes at $0.50-$0.70 per word in USA, INR 3-6 in India. Blog posts and basic service pages are the most affordable at $0.10 to $0.30 per word in the USA. The gap between US and Indian rates is smaller in education compared to the technical industries. 4. Logistics Industry Key Insights: Web content for the logistics industry is priced between $0.20 to $0.50 per word in the USA, and between INR 2-5 in India. Contract terms (an important content for logistics and 3PL companies) command some of the highest rates ($0.50-$0.80 per word in the USA, INR 3-5 in India) due to the legal and technical precision required. Marketing content (price catalogs, flyers, banner taglines, slogans, etc.) is priced at premium rates ($0.70-$0.90 in the USA, INR 4-6 in India). Research articles are moderately expensive at $0.50 to $0.70 per word in the USA. 5. Retail Industry Key Insights: Product descriptions for the retail industry are key content types and cost around $0.50-$0.70 per word in the USA and INR 2-5 in India. Marketing materials cost the highest rates at $0.70-$0.90 per word in the USA and INR 3-7 in India. Research articles about are expensive at $0.50-$0.70 per word in the USA and INR 3-6 in India. Blog posts are more affordable at $0.15-$0.30 per word in the USA and INR 2-4 in India. 6. Finance Industry Key Insights: Financial insights content is the highest-priced content type at $0.75-$0.95 per word in the USA and INR 4-6 in India. Marketing content for the finance industry is expensive at $0.70-$0.90 per word in the USA and INR 3-5 in India. Investor guides are priced between $0.25 to $0.35 per word in the USA and INR 3 to 4 in India. Financial industry Research surveys require specialized expertise, costing $0.50-$0.75 per word in the USA and INR 3-5 in India. Blog posts are relatively affordable at $0.20-$0.40 per word in the USA and INR 2-4 in India. 7. Solar Industry Key Insights: Technical content like solar technology analysis and research articles commands higher rates ($0.40-$0.80 per word in the USA and INR 2-6 in India).