The content writing field is in demand in the age of digital marketing. Whether brands want a robust online presence or rank on SERPs, content is the main driver of any such endeavor. Therefore, businesses hire digital marketers and content writers. Bigger companies have teams of SEO experts and professional content writers. What I want to say is that content writers are in demand, and even as AI-generated content is expanding, the value of human content writers remains. In fact, AI has given more value to human writers. Good companies seek human writers who can write better than the mundane, repetitive lines of Gen AI tools. So, if you want to build a great and prosperous career as a content writer or SEO content writer, this guide will help you understand the content writing field, its offerings, career types, opportunities, salaries and remuneration, career trends, and many other aspects that one should know before entering the field. Who should read this guide? If you are someone who wants to build a career in content writing. If you have heard about content writing and want to know how to become one. If you are good at writing and analysis, and want to explore the content writing field. You want to bag freelance writing jobs and need to know how to get it. If you want to become a tech writer, copywriter, technical writer, content writer, content strategist, content manager, freelance content writer, creative writer, industry-specific content writer, such as a medical content writer, manufacturing content writer, e-commerce content writer, hospitality content writer, and so on. What is Content Writing Field? Content writing field is generally considered the subset of digital marketing. Why? As content writers create content that is meant for marketing, branding and reputation (authority) building and it is generally disseminated on digital avenues. Why content writers write content? (Purpose) Content writers write specific content which has one of the below purposes: Content writers develop content that informs users about any brand’s products or services Content writers create content that educates potential customers about what a brand offers. Writing content that helps establish industry authority by demonstrating expertise and thought leadership. Content writers develop content that is used on websites, web pages, social media pages, web portals, and other digital properties of their clients. Content that helps generate leads by driving traffic to the website or bringing the landing pages on top of SERPs. Write resources that solve problems, address customer pain points, or answer user questions. Content writers also write to create content that helps brand connect with audiences or build trust such as brand stories, case studies, newsletters, email sequences. Content for social media channels to boost social presence or do social media marketing Specialized content for promoting products, or writing content for explainer video scripts, presentation content, brochure or catalog content, banner taglines, etc. Write research articles, survey-based articles, product comparisons, product feature articles, and other resourceful content for building brand’s authority on digital channels. Write content for ad copies, advertorials, guestposts, etc. Write content for internal documentation, reporting, compliance purposes, tutorials, staff training, and demo content. Write content to showcase better than competitor brand value. Content writers develop content for ranking their client’s websites on search engines. For this purpose they write keyword-specific content, cluster articles, SEO-friendly articles, etc. So, by becoming a content writer, you will be fulfilling one of the above purposes. Now you know what content writers do. Let us now see if the content writing field has any sustainable future or not. Content Writing Industry: An Overview The content writing services industry is now a multi-billion-dollar global market. Below are some prominent reports that show how the industry is performing worldwide. (market size and revenue). The content writing services industry is expected to reach USD 35 billion by 2032 from the current 22 billion. (Coherent Market Insights 2025) The Global Content Writing Services Market size is expected to be worth around USD 38.6 Billion By 2033. (Market.us report) As per Cognitive Market Research, Content writing sales revenue in the USA is $ 7247.1 million, and in India, it is around $ 1003.3 million. The content writing services market is projected to grow at a CAGR of 7.2% between 2025 to 2033. The global digital content creation market size is projected to reach USD 69.80 billion by 2030, growing at a CAGR of 13.9% from 2025 to 2030. Content Writing Jobs Data: If you see data across Glassdoor, LinkedIn Jobs, Indeed, or ZipRecruiter, you will find many job opportunities in the content writing field for both in-house and remote content writing jobs. Demand for Industry-specific content writers: Content writers are required across all industries, from IT and Manufacturing to Hospitality and Education. Even plumbing companies need to build websites and hire writers. We are therefore witnessing demand for content writers for every field. Industry-wise content writers, such as logistics content writers, finance content writers, hotel content writers, solar content writers, and so on. Overall, the content writing service industry is on the rise. And offers many job opportunities for aspiring writers. Types of Content Writers Now you know that the content writing industry is promising. You should also know what are the different types of content writers and then you can choose to become one from them. However, you can achieve expertise in each type and become a 360-degree content writer. Content writers can be classified into various categories. Some of the prominent classification types are as below: 1. Content Writers Types by Specialization 2. Content Writers Types by Industry Niche 3. Content Writers Types by Position/Designation Qualifications and Skills Required to Become a Content Writer While freelance writers do not need specific educational qualifications, they must possess skills such as writing, technical, industry-specific knowledge, SEO acumen, proficiency in content writing tools, etc. However, those seeking content writing jobs also need some degree qualifications. Some recruiters may also ask for content writing certifications. We have outlined all the skills and qualifications required