If you are an Outsourcing company, such as BPOs, KPOS, IT outsourcing, manufacturing outsourcing, recruitment process outsourcing, or accounting outsourcing, or any other prominent outsourcing services provider, you need quality content for your website, social media pages, and other digital channels. From ranking high on SERPs for your business-related keywords to generating qualified leads, quality content can help you 10X your business. Wondering how? Content is key to Google and other search engines. These search engines prioritize quality content above all else when ranking outsourcing companies in search results. Therefore, you need to create expert-level content for your business category to rank higher. This is where you need to collaborate with or hire a content writing company that specializes in writing content for the outsourcing industry companies. How Quality Content Drives Web Traffic and Leads for Outsourcing Industry Companies? Check the search results below for the keyword: ‘IT Outsourcing Companies in the USA’ The companies that appear in such results are sure to get more online leads, organically. These companies will also enjoy more brand recognition and awareness. These companies also earn easy trust because of their organic appearance in search engine results pages (SERPs). How do these companies appear in search results out of the several thousand other companies in the same industry? Obviously, these companies have better writers and are developing core content that positions them as the authority in their industry segment. Go the the websites of companies such as BairesDev, ScienceSoft, etc., and you will see what differentiates them—their content. Similarly, check the search results below for the keyword: ‘Recruitment Process Outsourcing Companies in the USA’. You will see that the companies that appear at the top of the SERPs—KornFerry, Cielo Talent, and PeopleScout will obviously get more business than their competitors. One thing is clear here as well: the content of KornFerry or PeopleScout is next-level and better than its competitors’. Go and check the website of PeopleScout, and you will find the relevant service pages, great articles, and other resources. What I mean is that these companies have industry-specific content writers who create content that is really helpful, SEO-friendly, authoritative, and unique. These characteristics rank them highly in the SERPs, as shown above. Now, they either have in-house content writers or have outsourced it to the best content writing agencies in the industry. So, even you can achieve such rankings and generate more leads or get 10X brand visibility if you are able to hire great content writers or outsource your content to an outsourcing industry content writing company. If you don’t know how to evaluate content writers to hire for your purpose, you can partner with a content writing agency who have proven experience in developing content for the outsourcing industry companies. As an outsourcing company yourself, you already know the benefits of outsourcing processes to the experts in the field. In case you still have any doubts, you can read our article Busting Myths of Outsourcing Content Writing Needs to External Agencies. What is outsourcing industry content writing? Outsourcing industry content writing involves creating specialized website content, marketing materials, and digital assets for companies that provide outsourcing services. Benefits of Hiring Content Writing Services for BPOs, KPOs, IT Outsourcing Companies, and More Types of Content Needed for Outsourcing Industry Companies Content Writing Companies Provide Outsourcing Industry-Specific Content: Web Pages Experienced writers can write to-the-point, audience-oriented website content. Web pages are key for showcasing your outsourcing expertise, local/national/global delivery capabilities, your technology infrastructure, your workforce and their skills, and your competitive advantages. Well-written web pages, including key landing pages, get you great leads. Blog Posts Professional blog writers employed by the content writing agencies know how to write engaging, informative, and helpful blog articles addressing outsourcing trends, best practices, technology integration, cost-benefit analyses, etc. Service Descriptions On your website, there must be a section titled-services. This details all the services you provide, along with compelling taglines, short descriptions, features, scope, your process, clientele, and outcomes. Content writing companies can assist you in writing them exceptionally well. Process Documentation Clients are interested in understanding your process before outsourcing their project/work to you. A clear, comprehensive process guide is the key to helping your clients understand your SOPs, methodologies, frameworks, and security approaches. Professional content writers can assist in this, too. Content writing agencies can develop insightful comparisons that showcase different outsourcing models. Case Studies Outsourcing companies must also write case studies detailing how they have served their clients and the results they achieved. However, there is always a standard format for case studies, and content writing companies can do it better. Security & Compliance Guides Content writers can develop detailed guides explaining your data security protocols, compliance frameworks, and risk management approaches. These guides reassure potential clients that their sensitive information will be protected when they outsource to your company. Security content is crucial for building trust in today’s data-conscious business environment. Team Expertise Profiles Your team may have great qualities, certifications, skills, and expertise in various business domains. How do you convey this to clients? Through a section titled: ‘Our Team’. Professional writers can craft compelling team member profiles that showcase your global talent pool and specialized expertise. Well-written team profiles help clients feel confident in the people who will handle their outsourced work. Cost-Benefit Analysis Every client needs ROI for whatever they spend. Experienced writers can create data-driven and methodical cost-benefit analysis content that clearly demonstrates the financial advantages of your outsourcing services. They explain the operational efficiencies and strategic benefits clients can achieve by working with you. This content helps prospects justify their decision to outsource to your company. White Papers Content writing companies can create authoritative white papers for your outsourcing business. These documents explore innovations in outsourcing, market trends, regulatory changes, and new service delivery models. Well-researched white papers establish your company as a thought leader in the outsourcing industry and generate valuable leads from potential clients. Client Testimonials Professional writers know how to present client success
10 Best Content Writing Companies in India: Clientele, Quality, Prices, & USPs
Need the right partner to hand over your website content or marketing content to a content writing company in India? However, you are facing the dilemma of selecting the best content writing services company in terms of price, quality, features, and service. Additionally, location matters if you want to have in-office visits. We have collated a list of the top 10 content writing companies in India after thorough research into their content types, clientele, offerings, quality metrics, USPs, deliverables, niche, industries served, timelines, and location. Whether you are a startup, an SME, or an enterprise, this guide will help you make an informed decision about the best content writing service company that aligns with your business goals. How this list was compiled: Step 1: We conducted Google SERP research to find ‘content writing services’, ‘content writing service agencies’, ‘content writing companies’, ‘content writing service companies in India’, and more to check which companies prominently appear for all these keywords. This is important, as if these companies cannot appear on SERPs for relevant keywords themselves, how will they rank your content? Additionally, we excluded companies that are primarily based in the USA but appear in search results for Content writing companies in India solely because of their SEO. We also excluded companies whose focus is on ‘translation’ rather than content writing for content marketing purposes. Step 2: We shortlisted the top 20 companies and then studied these companies on the following parameters: Clientele (current and past) Client diversification (industry-wise) Client types (B2B, small businesses, medium-sized businesses, large-scale or enterprise businesses) Countries served (clients from diverse countries) Pricing (in both US dollars and Indian Currency) Pricing for various content types Industries served Niche offered Quality Metrics USPs and features offered Locations Top writers, team, and their expertise, experiences, and credentials Delivery times Google Reviews Client reviews and testimonials Case studies Year established and years in business Step 3: Based on the above study, we selected the top 10 content writing service companies that performed well across all parameters. List of Top 10 Content Writing Companies in India #1 Das Writing Services Das Writing Services (DWS) is a professional content writing agency based in Kolkata, West Bengal. Das Writing Services stands out as a reliable and professional content writing partner, emerging among the top three content writing services on SERPs. Locations Das Writing Services operates from Kolkata, India. 803A, Tower 1, 8th Floor, PS Srijan Corporate Park, Sector V, Salt Lake City, Kolkata, India – 700091 Phone: +91 9433822497 Email: business@daswritingservices.com Clientele (Current and Past) DWS has served prominent clients, including Clear Tax, Mia by Tanishq, HDFC Life, and Bajaj Finserv. Their clients praise the agency for professionalism, adherence to deadlines, brand-optimized content, and strong SEO results. Client Diversification (Industry-wise) Das Writing Services caters to a broad spectrum of industries, including BFSI and fintech, fashion and lifestyle, education and edtech, healthcare, automotive, renewable energy, real estate, technology, tourism, hospitality, and entertainment. Countries Served Primarily India, with services adaptable for global clients seeking high-quality SEO content. Pricing (Indian Currency) Individual Package: Starting at ₹4 per word (below 10k words monthly) Economy Package: Starting at ₹3.2 per word (up to 1 lakh words monthly) Business Package: Starting at ₹2.8 per word (above 1 lakh words monthly) Image Source: Das Writing Prices Each package includes dedicated writers and editors, content performance tracking, unlimited meetings, and monthly reports. Niche Offered Das Writing Services offers a wide range of content types, including: Blog Writing (website blogs, financial blogs, lifestyle blogs, guest blogs, affiliate blogs) Article Writing (authoritative, SEO, how-to, listicles, informative) Website Content (home/about, service pages, legal pages, footer, location pages) E-commerce Content (product descriptions, reviews, press releases, category pages, voice-optimized content) Specialized Services (landing pages, social media content, Quora posts, YouTube video content, renewable energy content) Copywriting Services (rewriting, brochures, company profiles, web stories, editing, proofreading) Technical Writing (user guides, quick start guides) Quality Metrics 100% human-generated content with a strict no-AI policy In-house trained writers with 3 months of training SEO-optimized content following Google guidelines Manual editing to eliminate factual and grammatical errors Copyscape-verified plagiarism-free content Dedicated research and development team Use of SEO tools like YOAST and word density checkers USPs Fully in-house managed teams Dedicated research & development and operations departments Comprehensive revision policy to ensure client satisfaction Bulk content writing with dedicated teams for large projects Strong focus on SEO and commercial impact Google Review Ratings: 4.1 stars based on 110 ratings #2 Content Whale Established in 2018, Content Whale appears among the top three content writing companies in searches related to the same on Google and Bing. Locations Content Whale has offices in both India and the USA. India (Headquarters): 91springboard, Lotus, Andheri East, Plot No. D-5 Road No. 20, Marol MIDC, Andheri East, Mumbai, Maharashtra 400069 Phone: +91 9653149289 Email: business@content-whale.com USA Office: 1 East Erie St, Suite 525, Chicago, IL 60611, United States Clientele (Current and Past) Content Whale has served over 3,000+ brands, including UpGrad, BCG (Boston Consulting Group), ICICI, Tata, RedBus, HSBC, Thomas Cook, Wazir, Khatabook, Zenonco, and Microtex. Client Diversification (Industry-wise) Their client types include large enterprises and small businesses. Content Whale serves clients across multiple industries, including agriculture, health and beauty, automotive, sports and fitness, real estate and construction, entertainment and gaming, marketing and advertising, Finance, Education, and Healthcare. Countries Served: Content Whale serves clients globally with a specific focus on: India (headquarters) USA (has a dedicated US division) Operations in 15+ countries, as mentioned on their website Pricing (US Dollars and Indian Currency) Indian Pricing: Basic content writing starts at Rs. 1.50 per word, with most services priced at INR 2 per word. US Pricing: The basic price starts at $4 per 100 words (as mentioned in their FAQs). Content Whale’s pricing varies based on content type and word count. Content Whale offers flexible pricing that varies by content type, and they have a price calculator on their website for customized quotes based on content type and quantity. Source: Content Whale Niche Offered Content