Month: December 2025

Rankings rarely improve by chance. They are the result of a well-structured SEO strategy, where internal and external linking play foundational roles. Internal and external links together create context, authority, and clarity in navigation for both users and search engines. For content writers, mastering internal and external linking is the difference between a standalone blog post and a powerful, high-ranking piece of digital real estate.  For a good rank, you will need a strong SEO strategy for the website, which requires understanding internal and external linking – their importance, benefits, and best practices, and how they can help enhance your SEO.  Here, we have prepared a guide to help content writers understand internal and external linking, with appropriate examples.  This comprehensive guide explains: What internal and external links are Why they matter for SEO How to use them strategically Common mistakes to avoid Real-world examples and best practices Websites with strong linking structures are crawled 40% faster than poorly linked sites. What is Internal Linking?  Internal links are hyperlinks that point to another page on the same website. Internal linking helps connect your content, making it easier for users and search engines to navigate the website. They serve as the breadcrumbs that lead customers through your online store and encourage them to explore more of your offerings. How Internal Linking Works? Connects related content Distributes link equity (SEO value) Improves crawl depth and indexing Strengthens topical relevance Image Source: WordStream Role of Internal Linking in Enhancing SEO Strategy  Internal linking is the most important SEO tool for website optimization.  #Eases Google Indexing Google Crawlers prefer internal linking to index new content on websites, and these strategies lead to faster, more accurate content indexing.  #Increases Site Strength to Internal Pages You can transfer link juice from your homepage or other popular sites to your internal pages by building effective links. This connectivity helps improve your overall search engine results. #Boosts SEO Internal links with keyword-rich anchor text increase content value and help improve ranking in search engine results and SERP features.  #Enhances Value for Visitors You can enhance the user experience, promote prolonged site engagement, and build trust by connecting relevant content. Benefits of Internal Linking  Enhances usability using anchor text  Improves page rank Boost page views  Reduces the bounce rate Improves the site’s indexing Examples of Internal Linking  1. Linking to Related Pages In the blog post about ‘Enhancing web scraping services with Data analytics and brand monitoring’, you can link to “Brand Monitoring” and “Data Analytics” for a higher authority page on your website.  2. Linking to Cornerstone Content  In the blog post about Working with an AWS Premier Tier Services Partner, you can link to your “Cloud Development Services” to complement the topic and show your service in detail.  3. Breadcrumb Navigation  On the “Portable Speakers” product page, the breadcrumbs will include internal links to the “Portable” and “Party Speaker” category pages.  4. Contextual Links  Links are placed naturally within content paragraphs. On an e-commerce page that displays “Features of Samsung S21”, you can link to a page that shows several Samsung mobile phone models, on a page explaining Samsung S21 Features, link to Samsung Mobile Models Comparison.   5. Link from New to Old Content For the blog post about “Mobile App Development Trends 2024”, you can link to the previous blog that shows Mobile App Development Trends 2023.  Further study: Resources to study internal linking and its best practices: https://yoast.com/internal-linking-for-seo-why-and-how/ https://neilpatel.com/blog/the-complete-guide-to-internal-linking/ https://backlinko.com/hub/seo/internal-links https://moz.com/learn/seo/internal-link What is External Linking?  Hyperlinks to pages on other websites are called external links. Hyperlinks are links aimed at a domain that is not the same as the one on which they are generated. Both inbound and outbound external links are common phrases. In the first instance, we are talking about links that point to your website from another website. The latter are links to other domains that you have added to your website.  How External Linking Works? Connects your content to authoritative and relevant websites Signals credibility and trustworthiness to search engines Helps search engines understand content context and relationships Improves user experience by offering additional reference resources Enhances topical authority through association with high-quality domains Supports natural link-building and SEO best practices Role of External Linking in Enhancing SEO Strategies  #Enhanced credibility  You can request that search engines identify your website as a trustworthy source by including links to reputable, high-quality websites. Both your website’s credibility and its search engine ranking may benefit from this. #Enhanced referral traffic If you provide links to other websites, you can draw in readers from different sites who are curious to find out more about the subject you are covering. This will enhance website traffic, which in turn might raise your website’s search engine ranking. #Increased Visibility  External linking helps your website to appear in other websites’ search results.  #Improved User Experience  You can improve your website’s user experience by including links to relevant, helpful websites. Higher levels of happiness and engagement might follow, which could help your website rank higher in search results. #Better Indexing  Search engines find and index your website’s content more quickly when you connect to other websites. This can help search engines recognize the context and relevance of the information on your website, thereby increasing your website’s visibility in search results. Benefits of External Linking  A high-quality external link increases your website’s authority. External links to other websites will not lower your page rank. An external link is equivalent to providing other resources for reading content. External link boosts credibility.  Examples of External Linking  1. External Linking to Relevant Sources  It is essential to include an external link, but ensure it adds value to both the audience and the content. External links add context and support the main points by linking to relevant websites with higher domain authority.  For example, provide external links to studies, infographics, films, data, or other resources that support or expand upon your points of contention. Selecting anchor text for external links is vital for

The goodwill of your digital marketing agency is determined by the work you deliver to your clients, and content is a significant factor in that work. A brilliant piece of content acts as fuel for every digital marketing campaign. Outsourcing your clients’ content needs to professional content writing companies lets you focus on your clients’ other digital marketing activities, such as PPC, Google Ads, branding, SEO, and link building.    While an in-house content team is always a reliable way to consistently deliver great content to your clients, outsourcing content requirements to professional content writing services can be highly beneficial in multiple situations. It is more scalable and cost-effective, and you get access to industry- and niche-specific writers. Something that cannot be achieved even by hiring 3-5 content writers for your firm.    Wondering how?   This post provides a detailed explanation of how outsourcing client content can be highly beneficial for digital marketing agencies.    Why is Good Content Essential for your Digital Marketing Firm? As per a digital marketing industry report, the global digital marketing market size was valued at USD 653.65 billion in 2025. With a whopping CAGR of 9.20%, it will reach USD 1500+ billion by 2035. However, it is a highly competitive industry. It is one of those industries where outcomes matter the most. Clients ask for leads, more traffic, more visibility, keyword rankings, and ad performance. When you are a digital marketing agency working in such a massive industry, you have to put all your efforts into keeping clients happy and increasing your revenue. The opportunities in this 600+ billion-dollar industry are enormous.  Content is the backbone of digital marketing. Whether you want to make a reel viral or get first position for any keyword, it’s not possible without above-average and people-friendly content.  Help your clients rank on Google- This is the first thing that clients ask from digital marketing companies. Whether the digital marketing agency will help them rank on SERPs.SEO content writing helps the brands you work with grow and become more visible to their audiences through high rankings.  Help you gain authority for your clients- When you post regular content that adds value to the reader, your clients’ brands gain authority in the market. People start to resonate with your site, which helps your digital marketing agency reach a wider audience.   Drives conversions- A good piece of content drives many conversions to the client’s website.  Builds Trust and Credibility – Quality content written for your clients positions your clients as industry thought leaders. When potential clients see your expertise through valuable content, they’re more likely to trust you with their digital marketing and brand-building needs. Improves Client Retention – Agencies that consistently create high-performing content for clients demonstrate clear ROI, leading to longer client relationships and reduced churn. Creates Competitive Differentiation – In an oversaturated market, standout content helps your clients stand apart from thousands of other competitors. Generates Valuable Data Insights – Quality content attracts engagement, providing rich analytics that inform future marketing strategies for both your agency and clients. Improves Social Share– Exceptional content gets shared, commented on, and referenced, creating social proof that is essential for customers to trust your clients’ brands.  Facilitates Premium Pricing – Digital marketing agencies that deliver superior content can keep premium prices. Clients pay more when they know your content will be a significant differentiator for their digital marketing performance.  Reduces Advertising Costs – Strong organic content performance can decrease reliance on paid advertising, improving overall campaign profitability. 10 Benefits of Outsourcing Client Content to Professional Content Writing Companies  Digital Marketing content writing services provide expertly written, SEO-friendly content for digital marketing agencies. This content is offered for both their own websites and their clients’ websites, blogs, social media, etc. Content that builds trust, establishes relationships, and shows your agency’s caliber. Types of Clients’ Content You Can Outsource to Content Writing Companies     1. Web Pages Content writing agencies deliver content matching your client’s web layout or structure it from scratch, based on competitor research. From the home page to landing pages, they create stellar content for your client’s website. 2. Blog Posts Professional content writers deliver insightful blogs and articles related to your client’s products/services and industry keywords. Get industry insights, trends, and educational blogs about concepts and theories related to your client’s business verticals. 3. Social Media Posts From trending memes to viral content on FB, X, LinkedIn, Insta, etc., in the language current generations use, content writing companies provide it for your client’s social media marketing needs. 4. Case Studies You can showcase your clients’ work to their audiences through case studies. Content writing firms create these to be helpful, especially in generating trust and leads for the client. 5. Portfolio As not every client’s work can be presented as a case study, content writing agencies create portfolio content that shows their work across multiple industries, domains, and products. 7. Lead Generation Content Content specialists develop high-value content pieces, such as checklists, templates, and buyer’s guides, that help generate quality leads for your client’s digital marketing funnel. 8. Industry News Content writing services provide content for your client’s website with the latest news, updates, and statistics. With industry news content, they establish leadership, create a unique identity, and work toward becoming a market leader. 8. Press Releases Professional writers create PR materials that showcase your clients’ best moments, events, awards, achievements, and new launches: in the news, webinars, client acquisitions, best work, etc. 9. Resources Content writing experts can create content for resource pages such as white papers, e-books, research articles, survey articles, and guides that help your clients establish themselves as authority in their industry. 10. Organization Videos Through interactive videos, content creation teams showcase your client’s culture and values and support brand building. They write excellent scripts for these organizational culture videos. 11. Product/Service Pages Content writing professionals provide easy-to-understand product/service descriptions and content on their functionalities, modules, integrations, add-ons, USPs, features, plans, etc. 12. Marketing Material Content

Having an online footprint is no longer a luxury but a necessity. Especially for small businesses, it’s a need of the hour. When today’s customers check the best shops nearby or read reviews on Google and other online channels before venturing out to shop, it’s essential to have an online presence through a website, an online store, a Google Business page, and social media pages or ads. Small businesses such as retail stores, service businesses, mom-and-pop stores, small shops, boutiques, showrooms, hardware stores, bookstores, etc., that aspire to build a customer base in their local area often choose digital marketing. It is cost-effective and therefore preferred by those just starting their businesses.  While small businesses need digital marketing, many may not know how to go about it. While there are professional digital marketing agencies out there to help, you can also do it yourself. There is a step-by-step process for attempting a DIY (Do-it-yourself) digital marketing for a small business. In this guide, we explain how small business owners like you can do digital marketing themselves.  DIY Digital Marketing for Small Businesses: Step-By-Step Process For attempting DIY digital marketing for your small business (retail store, service business, or a boutique/showroom, etc.), you need to do two things: a. Build Digital Assets b. Do Regular Digital Marketing Activities.  We have listed down the particulars of both in the table below. The rest of the guide provides a detailed process to do these two activities.   Part 1: Build Digital Assets Step 1: Build a Great-Looking Website with High-Quality Content The digital era we live in has made it necessary for businesses to have an online presence. It not only adds credibility to the brand but also helps to flourish globally. A great-looking website means an intuitive, innovative UI/UX, and high-quality content.  #How to Build a Great Website?  You need 3 things:  Domain (GoDaddy or Hostinger) Hosting (Hostinger preferred for small businesses)  Website Builder (WordPress preferred for small businesses) First, buy a domain name from providers such as Hostinger or GoDaddy. Also, buy a hosting plan. Once you log in, you get free website builders (WordPress) and many free templates to build a website using plugins.  To develop a WordPress website, you can also learn from videos, as it is a simple drag-and-drop process. Many YouTube tutorials are available for the hosting provider you have chosen. For instance, check out the video here on building a website with Hostinger.  #Write Great Content for Website:  Digital marketing efforts must focus on creating high-quality content for small businesses’ official websites. Writing must focus on products, services, USPs, target audiences, and related topics.  The visitors’ short attention span can be extended by ‘publishing engaging content’ on the company’s website. An intuitive, well-designed website with high-quality content writing plays a key role in generating more leads when done correctly.  Types of Webpages Required:  Website Home page Landing pages Category pages Service Pages Product description  Pricing pages Solutions About us page Resource Page Blog page Testimonials Customer success stories  For the content part, you need website copywriting, slogans, titles, taglines, etc. To engage the audience regularly, nothing works better than serving them high-quality content with an inherent value proposition. Great content not only helps showcase an excellent brand story but also builds goodwill that lasts. And when your content game is on point, it takes your sales goal to reach its maximum potential.  Every website copy should include valuable elements that establish you as the authority in your field. Starting with consistency and engagement, and moving to emotional kinship, curating content that converts takes patience and effort.  For content, you can use tools such as ChatGPT. However, you will need a professional content writer to develop high-quality ranking content.  Hire Industry-specific content writing services if you don’t know how to write SEO-friendly content.  Remember: ‘Website building’ and ‘Writing content’ contain certain highly technical aspects.  If you can spare time to read or watch YouTube videos on building a small business website, then DIY is suggested. However, content writing is a creative skill that will undoubtedly require some outside help. You can hire a freelance content writer or connect with a small business content writing agency that charges less than others. If you don’t know how to write content, hire a content writing agency or a freelancer. Search for Content Writing Services on Google and shortlist the top 5 ones. Connect with them, schedule a meeting, and discuss your requirements, costs, etc.   Step 2: Create Social Media Accounts Social media is the best place to promote your products and services. When you start your business (open a retail store or launch a new product/service), social media can help you reach your target audience quickly and cost-effectively.  Create Social media accounts on Instagram, Facebook, and LinkedIn. (Easy Video Tutorials are available to set up social media accounts, pages, and settings for businesses.) Use YouTube to find these videos. Search individually. For instance, search How to Create an Instagram for Business Account?’ You will see plenty of Videos. Once you are done with it, search for how to create Instagram posts for business or how to run Instagram ads for business. All types of videos are available on YouTube.    Create engaging content for your business to post on social media and promote it.  Create social media reels, posts, and videos that can be boosted as social media ads (Instagram Ads, Facebook Ads, LinkedIn Ads, Twitter Ads, YouTube Ads, etc.).   The following resources will help:  How to Create a Professional Instagram Account? How to set up Facebook for Business? Types of content covered: Social media Posts Social media Videos Reels and Stories Social media captions Hire a Social media manager if you don’t have time to create social media posts/reels/stories.  For effective social media handling, you can outsource your social media management to any freelance social media manager. Find these professionals on LinkedIn and Instagram. These people help you create posts, reels, and stories, and they charge a small fee