Category: Blog

The goodwill of your digital marketing agency is determined by the work you deliver to your clients, and content is a significant factor in that work. A brilliant piece of content acts as fuel for every digital marketing campaign. Outsourcing your clients’ content needs to professional content writing companies lets you focus on your clients’ other digital marketing activities, such as PPC, Google Ads, branding, SEO, and link building.    While an in-house content team is always a reliable way to consistently deliver great content to your clients, outsourcing content requirements to professional content writing services can be highly beneficial in multiple situations. It is more scalable and cost-effective, and you get access to industry- and niche-specific writers. Something that cannot be achieved even by hiring 3-5 content writers for your firm.    Wondering how?   This post provides a detailed explanation of how outsourcing client content can be highly beneficial for digital marketing agencies.    Why is Good Content Essential for your Digital Marketing Firm? As per a digital marketing industry report, the global digital marketing market size was valued at USD 653.65 billion in 2025. With a whopping CAGR of 9.20%, it will reach USD 1500+ billion by 2035. However, it is a highly competitive industry. It is one of those industries where outcomes matter the most. Clients ask for leads, more traffic, more visibility, keyword rankings, and ad performance. When you are a digital marketing agency working in such a massive industry, you have to put all your efforts into keeping clients happy and increasing your revenue. The opportunities in this 600+ billion-dollar industry are enormous.  Content is the backbone of digital marketing. Whether you want to make a reel viral or get first position for any keyword, it’s not possible without above-average and people-friendly content.  Help your clients rank on Google- This is the first thing that clients ask from digital marketing companies. Whether the digital marketing agency will help them rank on SERPs.SEO content writing helps the brands you work with grow and become more visible to their audiences through high rankings.  Help you gain authority for your clients- When you post regular content that adds value to the reader, your clients’ brands gain authority in the market. People start to resonate with your site, which helps your digital marketing agency reach a wider audience.   Drives conversions- A good piece of content drives many conversions to the client’s website.  Builds Trust and Credibility – Quality content written for your clients positions your clients as industry thought leaders. When potential clients see your expertise through valuable content, they’re more likely to trust you with their digital marketing and brand-building needs. Improves Client Retention – Agencies that consistently create high-performing content for clients demonstrate clear ROI, leading to longer client relationships and reduced churn. Creates Competitive Differentiation – In an oversaturated market, standout content helps your clients stand apart from thousands of other competitors. Generates Valuable Data Insights – Quality content attracts engagement, providing rich analytics that inform future marketing strategies for both your agency and clients. Improves Social Share– Exceptional content gets shared, commented on, and referenced, creating social proof that is essential for customers to trust your clients’ brands.  Facilitates Premium Pricing – Digital marketing agencies that deliver superior content can keep premium prices. Clients pay more when they know your content will be a significant differentiator for their digital marketing performance.  Reduces Advertising Costs – Strong organic content performance can decrease reliance on paid advertising, improving overall campaign profitability. 10 Benefits of Outsourcing Client Content to Professional Content Writing Companies  Digital Marketing content writing services provide expertly written, SEO-friendly content for digital marketing agencies. This content is offered for both their own websites and their clients’ websites, blogs, social media, etc. Content that builds trust, establishes relationships, and shows your agency’s caliber. Types of Clients’ Content You Can Outsource to Content Writing Companies     1. Web Pages Content writing agencies deliver content matching your client’s web layout or structure it from scratch, based on competitor research. From the home page to landing pages, they create stellar content for your client’s website. 2. Blog Posts Professional content writers deliver insightful blogs and articles related to your client’s products/services and industry keywords. Get industry insights, trends, and educational blogs about concepts and theories related to your client’s business verticals. 3. Social Media Posts From trending memes to viral content on FB, X, LinkedIn, Insta, etc., in the language current generations use, content writing companies provide it for your client’s social media marketing needs. 4. Case Studies You can showcase your clients’ work to their audiences through case studies. Content writing firms create these to be helpful, especially in generating trust and leads for the client. 5. Portfolio As not every client’s work can be presented as a case study, content writing agencies create portfolio content that shows their work across multiple industries, domains, and products. 7. Lead Generation Content Content specialists develop high-value content pieces, such as checklists, templates, and buyer’s guides, that help generate quality leads for your client’s digital marketing funnel. 8. Industry News Content writing services provide content for your client’s website with the latest news, updates, and statistics. With industry news content, they establish leadership, create a unique identity, and work toward becoming a market leader. 8. Press Releases Professional writers create PR materials that showcase your clients’ best moments, events, awards, achievements, and new launches: in the news, webinars, client acquisitions, best work, etc. 9. Resources Content writing experts can create content for resource pages such as white papers, e-books, research articles, survey articles, and guides that help your clients establish themselves as authority in their industry. 10. Organization Videos Through interactive videos, content creation teams showcase your client’s culture and values and support brand building. They write excellent scripts for these organizational culture videos. 11. Product/Service Pages Content writing professionals provide easy-to-understand product/service descriptions and content on their functionalities, modules, integrations, add-ons, USPs, features, plans, etc. 12. Marketing Material Content

Having an online footprint is no longer a luxury but a necessity. Especially for small businesses, it’s a need of the hour. When today’s customers check the best shops nearby or read reviews on Google and other online channels before venturing out to shop, it’s essential to have an online presence through a website, an online store, a Google Business page, and social media pages or ads. Small businesses such as retail stores, service businesses, mom-and-pop stores, small shops, boutiques, showrooms, hardware stores, bookstores, etc., that aspire to build a customer base in their local area often choose digital marketing. It is cost-effective and therefore preferred by those just starting their businesses.  While small businesses need digital marketing, many may not know how to go about it. While there are professional digital marketing agencies out there to help, you can also do it yourself. There is a step-by-step process for attempting a DIY (Do-it-yourself) digital marketing for a small business. In this guide, we explain how small business owners like you can do digital marketing themselves.  DIY Digital Marketing for Small Businesses: Step-By-Step Process For attempting DIY digital marketing for your small business (retail store, service business, or a boutique/showroom, etc.), you need to do two things: a. Build Digital Assets b. Do Regular Digital Marketing Activities.  We have listed down the particulars of both in the table below. The rest of the guide provides a detailed process to do these two activities.   Part 1: Build Digital Assets Step 1: Build a Great-Looking Website with High-Quality Content The digital era we live in has made it necessary for businesses to have an online presence. It not only adds credibility to the brand but also helps to flourish globally. A great-looking website means an intuitive, innovative UI/UX, and high-quality content.  #How to Build a Great Website?  You need 3 things:  Domain (GoDaddy or Hostinger) Hosting (Hostinger preferred for small businesses)  Website Builder (WordPress preferred for small businesses) First, buy a domain name from providers such as Hostinger or GoDaddy. Also, buy a hosting plan. Once you log in, you get free website builders (WordPress) and many free templates to build a website using plugins.  To develop a WordPress website, you can also learn from videos, as it is a simple drag-and-drop process. Many YouTube tutorials are available for the hosting provider you have chosen. For instance, check out the video here on building a website with Hostinger.  #Write Great Content for Website:  Digital marketing efforts must focus on creating high-quality content for small businesses’ official websites. Writing must focus on products, services, USPs, target audiences, and related topics.  The visitors’ short attention span can be extended by ‘publishing engaging content’ on the company’s website. An intuitive, well-designed website with high-quality content writing plays a key role in generating more leads when done correctly.  Types of Webpages Required:  Website Home page Landing pages Category pages Service Pages Product description  Pricing pages Solutions About us page Resource Page Blog page Testimonials Customer success stories  For the content part, you need website copywriting, slogans, titles, taglines, etc. To engage the audience regularly, nothing works better than serving them high-quality content with an inherent value proposition. Great content not only helps showcase an excellent brand story but also builds goodwill that lasts. And when your content game is on point, it takes your sales goal to reach its maximum potential.  Every website copy should include valuable elements that establish you as the authority in your field. Starting with consistency and engagement, and moving to emotional kinship, curating content that converts takes patience and effort.  For content, you can use tools such as ChatGPT. However, you will need a professional content writer to develop high-quality ranking content.  Hire Industry-specific content writing services if you don’t know how to write SEO-friendly content.  Remember: ‘Website building’ and ‘Writing content’ contain certain highly technical aspects.  If you can spare time to read or watch YouTube videos on building a small business website, then DIY is suggested. However, content writing is a creative skill that will undoubtedly require some outside help. You can hire a freelance content writer or connect with a small business content writing agency that charges less than others. If you don’t know how to write content, hire a content writing agency or a freelancer. Search for Content Writing Services on Google and shortlist the top 5 ones. Connect with them, schedule a meeting, and discuss your requirements, costs, etc.   Step 2: Create Social Media Accounts Social media is the best place to promote your products and services. When you start your business (open a retail store or launch a new product/service), social media can help you reach your target audience quickly and cost-effectively.  Create Social media accounts on Instagram, Facebook, and LinkedIn. (Easy Video Tutorials are available to set up social media accounts, pages, and settings for businesses.) Use YouTube to find these videos. Search individually. For instance, search How to Create an Instagram for Business Account?’ You will see plenty of Videos. Once you are done with it, search for how to create Instagram posts for business or how to run Instagram ads for business. All types of videos are available on YouTube.    Create engaging content for your business to post on social media and promote it.  Create social media reels, posts, and videos that can be boosted as social media ads (Instagram Ads, Facebook Ads, LinkedIn Ads, Twitter Ads, YouTube Ads, etc.).   The following resources will help:  How to Create a Professional Instagram Account? How to set up Facebook for Business? Types of content covered: Social media Posts Social media Videos Reels and Stories Social media captions Hire a Social media manager if you don’t have time to create social media posts/reels/stories.  For effective social media handling, you can outsource your social media management to any freelance social media manager. Find these professionals on LinkedIn and Instagram. These people help you create posts, reels, and stories, and they charge a small fee

If you are an Outsourcing company, such as BPOs, KPOS, IT outsourcing, manufacturing outsourcing, recruitment process outsourcing, or accounting outsourcing, or any other prominent outsourcing services provider, you need quality content for your website, social media pages, and other digital channels. From ranking high on SERPs for your business-related keywords to generating qualified leads, quality content can help you 10X your business.  Wondering how? Content is key to Google and other search engines. These search engines prioritize quality content above all else when ranking outsourcing companies in search results.   Therefore, you need to create expert-level content for your business category to rank higher.  This is where you need to collaborate with or hire a content writing company that specializes in writing content for the outsourcing industry companies.  How Quality Content Drives Web Traffic and Leads for Outsourcing Industry Companies? Check the search results below for the keyword: ‘IT Outsourcing Companies in the USA’ The companies that appear in such results are sure to get more online leads, organically. These companies will also enjoy more brand recognition and awareness. These companies also earn easy trust because of their organic appearance in search engine results pages (SERPs). How do these companies appear in search results out of the several thousand other companies in the same industry?  Obviously, these companies have better writers and are developing core content that positions them as the authority in their industry segment. Go the the websites of companies such as BairesDev, ScienceSoft, etc., and you will see what differentiates them—their content.  Similarly, check the search results below for the keyword: ‘Recruitment Process Outsourcing Companies in the USA’.  You will see that the companies that appear at the top of the SERPs—KornFerry, Cielo Talent, and PeopleScout will obviously get more business than their competitors.  One thing is clear here as well: the content of KornFerry or PeopleScout is next-level and better than its competitors’. Go and check the website of PeopleScout, and you will find the relevant service pages, great articles, and other resources.  What I mean is that these companies have industry-specific content writers who create content that is really helpful, SEO-friendly, authoritative, and unique. These characteristics rank them highly in the SERPs, as shown above.  Now, they either have in-house content writers or have outsourced it to the best content writing agencies in the industry.  So, even you can achieve such rankings and generate more leads or get 10X brand visibility if you are able to hire great content writers or outsource your content to an outsourcing industry content writing company. If you don’t know how to evaluate content writers to hire for your purpose, you can partner with a content writing agency who have proven experience in developing content for the outsourcing industry companies. As an outsourcing company yourself, you already know the benefits of outsourcing processes to the experts in the field. In case you still have any doubts, you can read our article Busting Myths of Outsourcing Content Writing Needs to External Agencies.  What is outsourcing industry content writing? Outsourcing industry content writing involves creating specialized website content, marketing materials, and digital assets for companies that provide outsourcing services.  Benefits of Hiring Content Writing Services for BPOs, KPOs, IT Outsourcing Companies, and More   Types of Content Needed for Outsourcing Industry Companies Content Writing Companies Provide Outsourcing Industry-Specific Content:  Web Pages Experienced writers can write to-the-point, audience-oriented website content. Web pages are key for showcasing your outsourcing expertise, local/national/global delivery capabilities, your technology infrastructure, your workforce and their skills, and your competitive advantages. Well-written web pages, including key landing pages, get you great leads.  Blog Posts Professional blog writers employed by the content writing agencies know how to write engaging, informative, and helpful blog articles addressing outsourcing trends, best practices, technology integration, cost-benefit analyses, etc.  Service Descriptions On your website, there must be a section titled-services. This details all the services you provide, along with compelling taglines, short descriptions, features, scope, your process, clientele, and outcomes. Content writing companies can assist you in writing them exceptionally well.  Process Documentation Clients are interested in understanding your process before outsourcing their project/work to you. A clear, comprehensive process guide is the key to helping your clients understand your SOPs, methodologies, frameworks, and security approaches. Professional content writers can assist in this, too. Content writing agencies can develop insightful comparisons that showcase different outsourcing models. Case Studies Outsourcing companies must also write case studies detailing how they have served their clients and the results they achieved. However, there is always a standard format for case studies, and content writing companies can do it better.  Security & Compliance Guides Content writers can develop detailed guides explaining your data security protocols, compliance frameworks, and risk management approaches. These guides reassure potential clients that their sensitive information will be protected when they outsource to your company. Security content is crucial for building trust in today’s data-conscious business environment. Team Expertise Profiles Your team may have great qualities, certifications, skills, and expertise in various business domains. How do you convey this to clients? Through a section titled: ‘Our Team’. Professional writers can craft compelling team member profiles that showcase your global talent pool and specialized expertise. Well-written team profiles help clients feel confident in the people who will handle their outsourced work. Cost-Benefit Analysis Every client needs ROI for whatever they spend. Experienced writers can create data-driven and methodical cost-benefit analysis content that clearly demonstrates the financial advantages of your outsourcing services. They explain the operational efficiencies and strategic benefits clients can achieve by working with you. This content helps prospects justify their decision to outsource to your company. White Papers Content writing companies can create authoritative white papers for your outsourcing business. These documents explore innovations in outsourcing, market trends, regulatory changes, and new service delivery models. Well-researched white papers establish your company as a thought leader in the outsourcing industry and generate valuable leads from potential clients. Client Testimonials Professional writers know how to present client success

Need the right partner to hand over your website content or marketing content to a content writing company in India? However, you are facing the dilemma of selecting the best content writing services company in terms of price, quality, features, and service.  Additionally, location matters if you want to have in-office visits.  We have collated a list of the top 10 content writing companies in India after thorough research into their content types, clientele, offerings, quality metrics, USPs, deliverables, niche, industries served, timelines, and location.  Whether you are a startup, an SME, or an enterprise, this guide will help you make an informed decision about the best content writing service company that aligns with your business goals. How this list was compiled:  Step 1: We conducted Google SERP research to find ‘content writing services’, ‘content writing service agencies’, ‘content writing companies’, ‘content writing service companies in India’, and more to check which companies prominently appear for all these keywords. This is important, as if these companies cannot appear on SERPs for relevant keywords themselves, how will they rank your content? Additionally, we excluded companies that are primarily based in the USA but appear in search results for Content writing companies in India solely because of their SEO. We also excluded companies whose focus is on ‘translation’ rather than content writing for content marketing purposes.  Step 2: We shortlisted the top 20 companies and then studied these companies on the following parameters:  Clientele (current and past)  Client diversification (industry-wise) Client types (B2B, small businesses, medium-sized businesses, large-scale or enterprise businesses)  Countries served (clients from diverse countries) Pricing (in both US dollars and Indian Currency) Pricing for various content types Industries served Niche offered Quality Metrics  USPs and features offered Locations Top writers, team, and their expertise, experiences, and credentials Delivery times Google Reviews Client reviews and testimonials Case studies Year established and years in business Step 3: Based on the above study, we selected the top 10 content writing service companies that performed well across all parameters.  List of Top 10 Content Writing Companies in India #1 Das Writing Services Das Writing Services (DWS) is a professional content writing agency based in Kolkata, West Bengal. Das Writing Services stands out as a reliable and professional content writing partner, emerging among the top three content writing services on SERPs.  Locations Das Writing Services operates from Kolkata, India.  803A, Tower 1, 8th Floor, PS Srijan Corporate Park, Sector V, Salt Lake City, Kolkata, India – 700091 Phone: +91 9433822497 Email: business@daswritingservices.com Clientele (Current and Past) DWS has served prominent clients, including Clear Tax, Mia by Tanishq, HDFC Life, and Bajaj Finserv. Their clients praise the agency for professionalism, adherence to deadlines, brand-optimized content, and strong SEO results. Client Diversification (Industry-wise) Das Writing Services caters to a broad spectrum of industries, including BFSI and fintech, fashion and lifestyle, education and edtech, healthcare, automotive, renewable energy, real estate, technology, tourism, hospitality, and entertainment. Countries Served Primarily India, with services adaptable for global clients seeking high-quality SEO content. Pricing (Indian Currency) Individual Package: Starting at ₹4 per word (below 10k words monthly) Economy Package: Starting at ₹3.2 per word (up to 1 lakh words monthly) Business Package: Starting at ₹2.8 per word (above 1 lakh words monthly) Image Source: Das Writing Prices Each package includes dedicated writers and editors, content performance tracking, unlimited meetings, and monthly reports. Niche Offered Das Writing Services offers a wide range of content types, including: Blog Writing (website blogs, financial blogs, lifestyle blogs, guest blogs, affiliate blogs) Article Writing (authoritative, SEO, how-to, listicles, informative) Website Content (home/about, service pages, legal pages, footer, location pages) E-commerce Content (product descriptions, reviews, press releases, category pages, voice-optimized content) Specialized Services (landing pages, social media content, Quora posts, YouTube video content, renewable energy content) Copywriting Services (rewriting, brochures, company profiles, web stories, editing, proofreading) Technical Writing (user guides, quick start guides) Quality Metrics 100% human-generated content with a strict no-AI policy In-house trained writers with 3 months of training SEO-optimized content following Google guidelines Manual editing to eliminate factual and grammatical errors Copyscape-verified plagiarism-free content Dedicated research and development team Use of SEO tools like YOAST and word density checkers USPs Fully in-house managed teams Dedicated research & development and operations departments Comprehensive revision policy to ensure client satisfaction Bulk content writing with dedicated teams for large projects Strong focus on SEO and commercial impact Google Review Ratings: 4.1 stars based on 110 ratings #2 Content Whale Established in 2018, Content Whale appears among the top three content writing companies in searches related to the same on Google and Bing.  Locations Content Whale has offices in both India and the USA.  India (Headquarters): 91springboard, Lotus, Andheri East, Plot No. D-5 Road No. 20, Marol MIDC, Andheri East, Mumbai, Maharashtra 400069 Phone: +91 9653149289 Email: business@content-whale.com USA Office: 1 East Erie St, Suite 525, Chicago, IL 60611, United States Clientele (Current and Past) Content Whale has served over 3,000+ brands, including UpGrad, BCG (Boston Consulting Group), ICICI, Tata, RedBus, HSBC, Thomas Cook, Wazir, Khatabook, Zenonco, and Microtex. Client Diversification (Industry-wise) Their client types include large enterprises and small businesses. Content Whale serves clients across multiple industries, including agriculture, health and beauty, automotive, sports and fitness, real estate and construction, entertainment and gaming, marketing and advertising, Finance, Education, and Healthcare.  Countries Served: Content Whale serves clients globally with a specific focus on: India (headquarters) USA (has a dedicated US division) Operations in 15+ countries, as mentioned on their website Pricing (US Dollars and Indian Currency) Indian Pricing: Basic content writing starts at Rs. 1.50 per word, with most services priced at INR 2 per word.  US Pricing: The basic price starts at $4 per 100 words (as mentioned in their FAQs). Content Whale’s pricing varies based on content type and word count.  Content Whale offers flexible pricing that varies by content type, and they have a price calculator on their website for customized quotes based on content type and quantity. Source: Content Whale Niche Offered Content

The content writing field is in demand in the age of digital marketing. Whether brands want a robust online presence or rank on SERPs, content is the main driver of any such endeavor. Therefore, businesses hire digital marketers and content writers. Bigger companies have teams of SEO experts and professional content writers.  What I want to say is that content writers are in demand, and even as AI-generated content is expanding, the value of human content writers remains. In fact, AI has given more value to human writers. Good companies seek human writers who can write better than the mundane, repetitive lines of Gen AI tools.  So, if you want to build a great and prosperous career as a content writer or SEO content writer, this guide will help you understand the content writing field, its offerings, career types, opportunities, salaries and remuneration, career trends, and many other aspects that one should know before entering the field. Who should read this guide?  If you are someone who wants to build a career in content writing. If you have heard about content writing and want to know how to become one. If you are good at writing and analysis, and want to explore the content writing field. You want to bag freelance writing jobs and need to know how to get it.  If you want to become a tech writer, copywriter, technical writer, content writer, content strategist, content manager, freelance content writer, creative writer, industry-specific content writer, such as a medical content writer, manufacturing content writer, e-commerce content writer, hospitality content writer, and so on.  What is Content Writing Field? Content writing field is generally considered the subset of digital marketing. Why? As content writers create content that is meant for marketing, branding and reputation (authority) building and it is generally disseminated on digital avenues. Why content writers write content? (Purpose) Content writers write specific content which has one of the below purposes:  Content writers develop content that informs users about any brand’s products or services Content writers create content that educates potential customers about what a brand offers. Writing content that helps establish industry authority by demonstrating expertise and thought leadership. Content writers develop content that is used on websites, web pages, social media pages, web portals, and other digital properties of their clients.  Content that helps generate leads by driving traffic to the website or bringing the landing pages on top of SERPs.  Write resources that solve problems, address customer pain points, or answer user questions. Content writers also write to create content that helps brand connect with audiences or build trust such as brand stories, case studies, newsletters, email sequences.  Content for social media channels to boost social presence or do social media marketing Specialized content for promoting products, or writing content for explainer video scripts, presentation content, brochure or catalog content, banner taglines, etc.  Write research articles, survey-based articles, product comparisons, product feature articles, and other resourceful content for building brand’s authority on digital channels.  Write content for ad copies, advertorials, guestposts, etc.  Write content for internal documentation, reporting, compliance purposes, tutorials, staff training, and demo content.  Write content to showcase better than competitor brand value. Content writers develop content for ranking their client’s websites on search engines. For this purpose they write keyword-specific content, cluster articles, SEO-friendly articles, etc.  So, by becoming a content writer, you will be fulfilling one of the above purposes.  Now you know what content writers do. Let us now see if the content writing field has any sustainable future or not.  Content Writing Industry: An Overview The content writing services industry is now a multi-billion-dollar global market. Below are some prominent reports that show how the industry is performing worldwide. (market size and revenue).  The content writing services industry is expected to reach USD 35 billion by 2032 from the current 22 billion. (Coherent Market Insights 2025) The Global Content Writing Services Market size is expected to be worth around USD 38.6 Billion By 2033. (Market.us report)  As per Cognitive Market Research, Content writing sales revenue in the USA is $ 7247.1 million, and in India, it is around $ 1003.3 million.  The content writing services market is projected to grow at a CAGR of 7.2% between 2025 to 2033.  The global digital content creation market size is projected to reach USD 69.80 billion by 2030, growing at a CAGR of 13.9% from 2025 to 2030. Content Writing Jobs Data:  If you see data across Glassdoor, LinkedIn Jobs, Indeed, or ZipRecruiter, you will find many job opportunities in the content writing field for both in-house and remote content writing jobs.  Demand for Industry-specific content writers:  Content writers are required across all industries, from IT and Manufacturing to Hospitality and Education. Even plumbing companies need to build websites and hire writers. We are therefore witnessing demand for content writers for every field. Industry-wise content writers, such as logistics content writers, finance content writers, hotel content writers, solar content writers, and so on.  Overall, the content writing service industry is on the rise. And offers many job opportunities for aspiring writers. Types of Content Writers  Now you know that the content writing industry is promising. You should also know what are the different types of content writers and then you can choose to become one from them. However, you can achieve expertise in each type and become a 360-degree content writer.  Content writers can be classified into various categories. Some of the prominent classification types are as below:  1. Content Writers Types by Specialization  2. Content Writers Types by Industry Niche 3. Content Writers Types by Position/Designation Qualifications and Skills Required to Become a Content Writer While freelance writers do not need specific educational qualifications, they must possess skills such as writing, technical, industry-specific knowledge, SEO acumen, proficiency in content writing tools, etc. However, those seeking content writing jobs also need some degree qualifications. Some recruiters may also ask for content writing certifications. We have outlined all the skills and qualifications required

If you are a biomass industry stakeholder, you are a part of the $150 billion industry globally. Despite this impressive growth, many biomass companies struggle to market their solutions effectively.  From manufacturers of biomass to biofuel equipment to biomass technology providers, many companies still struggle to find the right market, customers, and leads. This is why digital marketing for the biomass industry becomes very important.  The right digital strategies, premium website content, and significant online presence can make a difference for biomass companies–they can get better leads and develop better brand awareness and equity.  Biomass Industry Needs Digital Marketing (Quality Website Content+UI/UX)  When discussing sustainability and ecological responsibilities, the biomass industry stands out as a beacon of hope for the planet. A sustainable future cannot be envisioned without significant advancements and growth in this sector. Industries reliant on energy understand that to ensure a constant and economical power supply, biomass-based energy generation is a practical and prudent solution.  The market is evolving at scale, owing to a push from various governments around the world that are pushing for renewable and sustainable sources of energy and shifting from fossil fuels.   The biomass industry includes manufacturers of biofuel using various biomass-to-bioenergy conversion techniques.  However, most biomass industry companies struggle to find the right leads, prospects, and customers. The main issue is with their digital presence. No doubt their equipment, solutions, and technology may be at par with the best in the industry, but their poor digital marketing strategy may be hampering their growth.  Below are the key challenges they face:  #1 Low Awareness of Biomass Products and Solutions  The biomass industry faces challenges related to public awareness about biomass products and solutions. Low awareness is the primary reason why many potential biomass products fail to gain the traction they deserve in the market. Many potential customers simply don’t understand the full benefits and applications of biomass technology, creating a significant knowledge gap that effective content marketing can address. #2 Lost Sales to Top-Ranking Biomass Companies  Secondly, owing to several competitors in the segment, it is often hard to gain visibility on search engines. Biomass companies with better SEO and high-quality content on their website tend to rank higher in search engines and sell more than those with lower rankings. Without strategic SEO optimization, even companies with superior biomass solutions can remain invisible to potential clients who typically don’t search beyond the first page of results. #3 Trust and Credibility Issues Trust remains fundamental, especially in B2B contexts where buyers make purchase decisions based on trust. Therefore, companies with great products but poor digital marketing may not enjoy sales as their peers who have better digital presence. Professional, informative content establishes thought leadership and builds the confidence necessary for prospects to commit to significant biomass technology investments. All these reasons make it natural for biomass industry companies to increase their digital marketing spend and hire better biomass content writing services to write premium content for their websites.  By writing quality content on their websites and developing websites with better UI/UX, biomass industry companies can mitigate all the above-mentioned challenges and create a competitive edge. The return on investment for quality digital marketing in the biomass sector is substantial, with companies reporting increased lead quality and shortened sales cycles after improving their online presence. If they rank better, they are more visible, and it naturally improves their sales, brand credibility, and revenue. Ranking high on search engines also creates better leads and provides pricing leverage to biomass companies. You can keep premium pricing if you are among the top 5 or top 10 biomass companies when customers search for biomass products and solutions.  List of Major Biomass Industry Companies that Can Benefit from Digital Marketing and Quality Website Content Writing  Commercial Biomass Producers & Operators Technology Providers Industry Associations & Supporting Organizations Research & Support Services Effective Digital Marketing and Content Strategies for Biomass Companies #1 Developing Specialized Content Types for the Biomass Industry Based on industry best practices, biomass companies should develop the following essential content types: Product Content: Comprehensive details about biomass products, machinery, equipment, and conversion technologies. This should include detailed specifications, performance metrics, efficiency ratings, and compatibility with various feedstock types to help buyers make informed technical decisions. Process descriptions: for pelletizing, briquetting, shredding, and other biomass-to-bioenergy solutions. Visual process flows, timeline expectations, resource requirements, and output projections should accompany these descriptions to provide a complete operational understanding. Technology Comparisons: Comparisons of various biomass conversion methods. Detailed examination of conversion technologies, feedstock requirements, and economic benefits. These comparisons should include objective cost-benefit analyses, ROI calculations, and real-world case studies demonstrating performance in different operating environments. Content on Conversion Processes Sustainability Reports: Content articulating environmental benefits, carbon footprint reduction, and circular economy contributions. These should include quantifiable metrics like carbon dioxide equivalent (CO2e) reduction per ton of feedstock processed and lifecycle assessment data verified by third-party organizations. Implementation Guides: Step-by-step explanations of machine features, workflow, integration, and maintenance. Implementation content should address common integration challenges with existing systems and include troubleshooting sections based on customer feedback and support data. Buyer’s Guides: Comprehensive information on biomass systems, specifications, and requirements. Effective buyer’s guides should segment content by industry application, scale of operation, and budget considerations to help prospects self-qualify and move through the sales funnel. #2  Take the SEO Approach SEO matters because search engine referrals drive more than 60% of web traffic. Without a comprehensive SEO strategy, even the best biomass content will remain undiscovered by potential customers searching for solutions online. Your biomass SEO strategy should focus on: # Keywords: Target keywords that are industry-specific, informative, business keywords, commercial keywords, and more.  For instance:  Long-tail keyword variations should also be targeted, such as “industrial biomass pellet machine for agricultural waste” or “ROI calculator for biomass gasification systems.” #Quality Backlinks: Collaborate with renewable energy publications and industry authorities. Develop a strategic outreach program to industry publications with guest posting opportunities, case studies, and technical white papers that generate high-authority backlinks.

Have you ever come to the realization that there is too much information on the internet?  Well, if you have, then chances are you’ve been experiencing a content shock.  Open YouTube or Instagram, and you see millions of shorts, videos, and reels on the same topics. Open LinkedIn, and you see the same repeated posts with different timelines or by different people. Open Google and search for any content, and you see hundreds and thousands of websites competing for the same keywords or different webpages in the search results with the same topic, and in many cases, the same content repeated in different languages. What is happening? The influx of content exceeds the rate of consumption.  Too much information on the internet.  AI is exacerbating the challenges faced by content creators, webmasters, and businesses seeking to create unique content. If you are a content creator, website owner, or content writer, it is essential to understand how to mitigate content shock and protect yourself and your audience from its implications and adverse effects. This article will help you do so.  What is Content Shock?  Content shock occurs when someone becomes overwhelmed by the amount of information they need to organize and consume. It is a modern and digital form of sensory overload.  For a layperson searching digital channels such as websites, social media platforms, listing sites, aggregators, marketplaces, discussion platforms, and forums, the abundance of information is a significant issue. It hampers their ability to judge what information is really useful and which information they need to avoid.  Additionally, too much information creates the problem of filtering out low-quality information that may be misleading and generated for marketing or superficial reasons.  Reasons leading to Content Shock:  Easy access to the internet, digital devices, mobile devices, content creation tools, and AI content generators. Low-cost hosting services and the free nature of search engines make it easier to publish content. Popularity of social media and its exponential usage (the scroll and reel culture) among Gen Z. Content marketing and digital marketing are becoming the core of marketing (preferred over traditional marketing media). It increases the need for published content. Tools such as drag-and-drop website builders, automated social media post generators, and Canva for designing, among others, make content creation more accessible. Is Content Shock a Content Marketing Problem? Content marketing has proven to be a powerful tool for businesses to establish their brand and generate leads. Brands use content marketing to establish themselves as experts in their field, deliver valuable information, prompt action from customers, and promote a product or service. Currently, an entire army of content marketers is scrambling to capture attention for their websites or social media pages. Everyone is churning out page after page of articles simultaneously. While content marketing is important, content shock can render it ineffective. You know that if you want to succeed in any area of life, being good isn’t good enough. For the sake of content marketing, all creators are churning out content without focusing on quality and differentiation.  Content Shock and Its Various Interpretations Content is the lifeblood of every business. But today, people are drowning in the content sea. We’ve all had experiences where we’ve scrolled through thousands of articles to find a few good bits. Why is it? Yes, that is due to content saturation, which ultimately leads to content shock.  We have identified 5 Major Problems with this flood of content:  Most online content is of substandard quality (written or developed by uncertified or unqualified writers).  No mechanism to find the best quality content on the internet, except for the dependence on search engines’ algorithms.  The quality of content varies across websites as well. Even the best-quality websites often produce mediocre content in certain sections.  Too much content is being generated due to AI. However, most of it is paraphrased, rephrased, repurposed, and generated by poor prompts.  Even the unauthoritative sources generate content at scale using AI. Such content has no value.  Let us see various interpretations of content shock:   #1 Information Overload Content shock occurs when we feel overwhelmed by an excessive amount of content everywhere. Reading articles, watching videos, or checking social media becomes exhausting because there’s simply too much to process. #2 Content Repetition Content shock occurs when the same content appears on multiple social media channels. This repetition can annoy followers, who may perceive it as spam and potentially lead them to unfollow or ignore future content. #3 Memory Challenges Content shock makes it hard to remember information because there’s too much coming at us. With smartphones and constant notifications, keeping up with all the content shared online becomes impossible, making retention difficult. #4 Mindless Consumption Content shock happens when you catch yourself scrolling through feeds without actually seeing what’s there, or opening articles without reading them. This zombie-like browsing (causing mental issues) is common among younger generations who grew up with social media. #5 Shrinking Attention Spans When facing content shock, people develop shorter attention spans for content. This leads to confusion as too much information hits at once, causing people to spend less time on each piece and reducing overall content quality. Too many digital devices and information overload shrink our attention span, says Dr. Gloria Mark, PhD, professor of informatics at the University of California, Irvine. (Source) #6 Decision Paralysis Content shock creates a paradox of choice where having too many options for content consumption leads to decision fatigue. People become unable to decide what to read, watch, or listen to next, often resulting in abandoning the search altogether. #7 Quality Dilution As content volume explodes, quality standards drop. Content shock refers to the phenomenon where the increasing volume of mediocre content makes it harder for consumers to find truly valuable information, creating a needle-in-a-haystack problem. #8 Trust Erosion Content shock leads to skepticism about all information. When bombarded with contradictory content from countless sources, people struggle to determine what’s trustworthy, eventually developing a generalized distrust of online information. #9 Engagement Decline

Introduction It’s funny how the world changes so fast. No one knew the launch of generative AI and ChatGPT would disrupt the search engines so much. A few months back, it was all about SEO only. Now, content marketers and SEO experts are focusing on GEO and AEO also.  Yes, generative engine optimization (GEO) and answer engine optimization (AEO) are the new buzzwords in the SEO field. Content writers and SEO experts are bracing for the transition from SEO-friendly content writing to GEO-friendly content writing. For content creators and businesses, GEO optimization isn’t optional anymore—it’s survival. AI-based search engines are capturing more market, and users now tend to read the AI overviews before they head on to any actual website. In many cases, they leave right after reading the AI overviews and do not visit any website links. This is also called zero-click search.    In such cases, websites that want to survive the future of search will have to make sure that they are visible in AI overviews. This is where Generative Engine Optimization (GEO) comes into play.  Here’s what makes GEO different: while traditional SEO targets search engine rankings, GEO focuses on getting your content cited by AI systems.  Generative engines like ChatGPT and Perplexity favor content that’s well-structured, easily digestible, and contextually relevant. They look for clear headings, bullet points, and concise paragraphs that establish your expertise and trustworthiness. This guide walks you through practical techniques to optimize your content for AI-powered search engines—Writing GEO-Friendly Content or Content optimized for Generative Engines.  Some Eye-Revealing Stats About GEO  Generative engines are already making waves and will only become more influential. (Forbes) 60% of searches are now ended without clicking on websites (Zero Click Searches). Users are relying only on AI summaries. (Bain & Company Research Report)  Sundar Pichai, Google CEO, said: “We’re pleased with our strong Q1 2025 results. Underpinning this growth is our unique full-stack approach to AI. This quarter was super exciting as we rolled out Gemini 2.5, our most intelligent AI model. Search saw continued strong growth, boosted by the engagement we’re seeing with features like AI Overviews, which now has 1.5 billion users per month.” Prepare for the future of search by blending GEO and SEO strategies to improve retrievability and brand recognition. (Search Engine Journal) GEO techniques can boost visibility by up to 40% in generative AI responses. What is GEO-Friendly Content? Think of GEO-friendly content as writing for two audiences simultaneously:  Generative engine optimization creates content that AI platforms like ChatGPT, Gemini, Claude, and Perplexity can easily interpret, process, and reference when responding to user queries. While traditional SEO optimizes for ranking on search engine results pages, generative engine optimization (GEO) prepares content to be directly quoted or referenced in AI-generated responses. AI engines are more likely to present information in a question-and-answer format rather than as a list of links. GEO goes far beyond traditional keyword placement. GEO-optimized content follows a structured approach that aligns with how large language models (LLMs) analyze and repurpose information.  The fundamental difference is simple: content for generative engine optimization must be designed so AI can understand it, break it into parts, repurpose it, and quote it effectively. What makes content truly GEO-friendly is verifiable information through citations and statistics, making it more trustworthy to AI systems. Nine key techniques that make content more likely to be featured in AI-generated answers: Primary Objective of GEO:   The goal of creating GEO-optimized content is to position your website as a primary source that AI engines draw from when generating responses.  How GEO Differs from SEO?  “Generative engine optimization is still in its nascent stage. Right where SEO was at the beginning of the 2000s. Most of the GEO experts are SEO experts doing guesswork”, says Varsha Jain, Director at Elorites Content.   In fact, even many searches for GEO queries result in searches showing SEO headings. However, SEO and GEO are different, and sooner their difference will be clearer to the world.  Aspect SEO  GEO Search Results Users get links for further search  Users get direct answers created by AI Designed For Traditional search engines like Google, Bing,  and their algorithms AI search engines like Claude, Perplexity, and ChatGPT  Objectives To rank for results (to be placed on top of SERPs)  To get cited by the AI engine in the answer User Intent Based on keywords Based on query deconstruction to understand the meaning  User Experience Navigational experience  Conversational Experience  Content Structure Length, keywords, backlink, depth of research Explicit headings and subheadings (that AI can parse), verifiable data with proper citations, and direct answers to specific queries  Authority Signals Backlinks, Industry expertise, Niche expertise Contextual relevance and entity associations (brand mentions in authoritative sources)  Success Measure Organic traffic, Website clicks, user sessions, bounce rates, etc.  Number of times AI cites your website as a reference  In a recent survey that we conducted on LinkedIn and through Google Forms sent to over 1000 SEO experts, we found an interesting take on GEO vs SEO content. The poll asks a fundamental question: “Do you think the content writing world will transition from SEO-friendly content writing to GEO-friendly content writing?” The results show a perfect split between two dominant perspectives: 37% indicate a complete transition to GEO-friendly content. 48% suggested a hybrid future where SEO and GEO will both co-exist. 11% selected “Not Sure” – representing a small faction of SEO experts who are still evaluating the trend and waiting for confirmation. 4% voted “No” – revealing no major support for maintaining SEO-only approaches Why GEO-Friendly Content Creation is Important in the Age of Generative Engines? The most prominent content writers are trained today for writing for user intent and also following search engine optimization techniques. GEO is comparatively very new, and many are still struggling to adapt to this new development.  In many cases, it means the content writer has to change her/his style of writing. Sounds difficult? Right?  If you are a content writer, we understand how you must be

Exploring the types of content for the e-commerce industry? You have landed at the right place. Jayesh Mehta, the Director at Elorites Content, a content writing services firm, provides the answer to the types of content that e-commerce businesses need to market and sell their products.  Is E-commerce so simple, like it sounds – selling products and services online? Multiple challenges arise when a business decides to operate from an online platform. How to make customers aware of your online products? Are the products appealing enough to your customers? Why will the customer trust your business? How to write the content for your ecommerce platform? Content is critical to market online businesses. This is where industry-grade content writing services for the ecommerce industry can help you. Ecommerce content writing services provide you with industry-specific content that will take your business on another trajectory. Types of Content Ecommerce Platform Needs: #1 Web Content E-commerce website content includes all web pages for the platform- products, the offers, company background, terms and conditions, return policies, customer service, testimonials, and more. #2 Product Descriptions: People come to ecommerce websites in search of specific products. Product descriptions detail the features, aspects, specifications, etc. of the products. #3 Blogs Blogs drive organic traffic and potential buyers to your ecommerce platform. Blog pages on your website with multiple resources are critical for bringing visitors to your ecommerce website. #4 Social Media Interactions The optimal use of social media platforms to create brand awareness, reply to customer’s queries, and highlighting their reviews require high-quality content. Pin-pointed content can improve the E-commerce brand ratings online. #5 Marketing Materials Various digital marketing gears require a variety of content. For instance, Infographics grab the buyer’s attention through striking information. Then there are other marketing materials such as email advertising, SMSs, blogs, case studies, and so on that add up to the marketing support for E-commerce. #6 Copy Writing E-commerce brands need to tell stories that shape a connection with their target audience. It is a definition of what the respective E-commerce brand is all about. Copywriting content is enlightening, helps to engage the target buyers, and even boosts sales. #7 SEO Content A professional content writer possesses the knowledge and experience in delivering quality content that appears in the top list of google searches. An E-commerce brand must have what the targeted audience seeks while they skim the products. #8 Buying Guides The buying guide is a long document that provides a detailed analysis of the features, benefits, usage, aspects, use cases, etc. of any product or service. Ecommerce businesses need content for making buying guides. Ecommerce businesses make buying guides for mostly the products that bring more revenue and are strategically important. #9 Pricing Guides Pricing guides provide detailed analysis of price trends, pricing plans, price structure, cost factors, and average prices of specific products. #10 Product Demo Videos or articles that provide guidance to use a particular product have a substantial impact on E-commerce sales. Ecommerce businesses need product demo content that persuades visitors to choose the particular E-commerce brand. Why E-commerce Businesses Require Content Writing Services? Engaging and Retaining the Customers: An effective content forms a connection between the customer and the business that engages the customers. Additionally, engaging and valuable content does play a key role in E-commerce for a customer to begin their buying journey. Brand Awareness Relevant content for E-commerce on the web spreads awareness. A content writer understands what the buyer wants and gives them the reasons to visit the E-commerce web page for further transactions. Lucrative content on the digital platform does the job. Improve Credibility E-commerce runs on the customer’s trust. A content writer works on customer testimonials, reviews, and ratings to showcase that the business is trustworthy. Where there is Money involved, Confidence and Confidentiality follow. Product Guidance The product details, category descriptions, and other buying guides equip a customer to make an informed buying decision. The relevant and straightforward content created, keeping the buyer in mind, which brings the search to an end, is a successful E-commerce. Product Guidance also leads to customer satisfaction and minimizes the buyer’s chances to slip away while making the purchase. Improve Sales Rich and relatable content would entice more buyers to the e-commerce website. A content writer helps an E-commerce strategize content to increase the traffic and create maximum opportunity for the buyers to make the purchase. Everything is about the end conversion. With the high competition in E-commerce, the customers must be able to distinguish your products with factors other than just the price. A Content Writer helps with the differentiation. Benefits of Hiring Content Writing Services for the Ecommerce Sector Content plays an essential role in the success of E-commerce. Also, the produced content cannot be point-less or irrelevant. There are various strategies employed for content creation and posting for better customer appeal. Therefore, bringing a professional Content Writer is beneficial for E-commerce. The skills that a professional Content Writer brings to the table for E-commerce:  Understand Target Audience The process where a content writer works hand-in-hand with E-commerce helps both parties understand their audiences better. These include the demography, purchase patterns, understanding the touchpoints to improve conversion rates, and keeping the buyer engaged with user-friendly procedures and content. Content Efficiency A content writer spends time understanding the audience, and hence, the content produced is efficient enough to build a connection between buyers and E-commerce. Furthermore, pertinent content also engages the buyer to lead to conversant purchases. Guarantee of quality A content writer brings along years and a variety of experience, which serves to generate quality content. In a nutshell, with a content writer on board, it is easier to produce quality content and not just display insignificant information to appear on Google’s first page to attract buyers. No-Risk of Duplication Using the manufacturer’s product description is quite common in E-commerce, which is also subject to duplicate content penalties. A professional content writer helps eliminate repetitive content. Smoothens the transition Whether it