Looking for the exact costs you need to get quality content written for your industry? Need to know the prices of website content, blogs, case studies, marketing content like ad copies, banner taglines, or brochure content? Want to know how much you need to spend on top-quality SEO-friendly content for your website? And yes, want to know the content writing prices in the US and India? You are on the right page! We at Elorites Content have researched the prices across the top 50 content writing firms across the US and India to provide you with detailed information on the content writing rates prevalent in 2025. Industry-wise Content Writing Prices All industries are different. Their products and services, as well as the complexity of their operations, workflows, and marketing requirements, are unique. Generally, the rate a content writer charges for a manufacturing blog will differ from that charged for IT or logistics content. The charges may vary even sub-domain-wise. For instance, it’s easier to write and explain CRM software than write about composable applications, Kubernetes, or data observability. Similarly, explaining the features of a biomass pellet machine may be more challenging than describing the features of a billing machine. This is why you cannot expect the same pricing for all types of content. If any content writing agency is offering the same prices across the industry, they might not be logical enough to handle your domain-specific content. Pro Tip: Ask for Industry-specific Content Prices (Industry-Specific). Below are the collated prices from top content writing agencies across the USA and India. 1. IT Industry Key Insights: Website content in the IT industry in the USA costs between $0.20 & $0.50 per word. Hourly pricing for web content ranges from $35 to $80. In India, you can pay lower prices for IT content writing. Premium writing agencies charge between INR 3 and INR 5 per word or an hourly rate of INR 300 to INR 550 only. Also, the content type affects the prices. Marketing materials like brochures, flyers, taglines, etc., cost $0.60 per word to $0.80 per word in the USA. While for FAQs, you need to pay the lowest, like $0.10 to $0.15. In India, marketing content is costly with INR 3 to 5 per word, while FAQs are charged only between INR 2 to 3. Research articles are also expensive in both the USA and India (costing between INR 5-7 per word in India and $0.30 to $0.40 in the USA). The pricing gap between US and Indian markets remains consistent across all content types, with US rates typically 5-7 times higher than Indian rates for equivalent content quality. 2. Manufacturing Industry Key Insights: Manufacturing industry website content in the USA costs between $0.20 and $0.35 per word. Blog posts are priced at $0.10 to $0.20 per word in the USA and INR 2.5 to INR 3 per word in India. As per our research of the top 50 content writing services, the average cost of product descriptions for manufacturing products ranges from $0.25 to $0.40 per word in the USA and INR 3 to INR 6 per word in India. FAQ content remains the most affordable across all content types, priced at $0.10 to $0.15 per word in the USA and INR 2 to INR 4 in India. Product demo guides command premium rates in both markets (INR 4-6 per word in India, $0.40-0.45 per word in the USA). 3. Education Industry Key Insights: Education industry web pages costs $0.20 to $0.40 per word in the USA and INR 2 to 3 in India. Marketing content such as brochures, course presentation, flyers, leaflets, etc.) for the education industry (schools, colleges, B-schools, coaching centers) commands the highest rates in this industry at $0.60 to $0.90 per word in the USA and INR 5 to INR 7 in India. Specialized content like Dean/Director speeches comes at $0.50-$0.70 per word in USA, INR 3-6 in India. Blog posts and basic service pages are the most affordable at $0.10 to $0.30 per word in the USA. The gap between US and Indian rates is smaller in education compared to the technical industries. 4. Logistics Industry Key Insights: Web content for the logistics industry is priced between $0.20 to $0.50 per word in the USA, and between INR 2-5 in India. Contract terms (an important content for logistics and 3PL companies) command some of the highest rates ($0.50-$0.80 per word in the USA, INR 3-5 in India) due to the legal and technical precision required. Marketing content (price catalogs, flyers, banner taglines, slogans, etc.) is priced at premium rates ($0.70-$0.90 in the USA, INR 4-6 in India). Research articles are moderately expensive at $0.50 to $0.70 per word in the USA. 5. Retail Industry Key Insights: Product descriptions for the retail industry are key content types and cost around $0.50-$0.70 per word in the USA and INR 2-5 in India. Marketing materials cost the highest rates at $0.70-$0.90 per word in the USA and INR 3-7 in India. Research articles about are expensive at $0.50-$0.70 per word in the USA and INR 3-6 in India. Blog posts are more affordable at $0.15-$0.30 per word in the USA and INR 2-4 in India. 6. Finance Industry Key Insights: Financial insights content is the highest-priced content type at $0.75-$0.95 per word in the USA and INR 4-6 in India. Marketing content for the finance industry is expensive at $0.70-$0.90 per word in the USA and INR 3-5 in India. Investor guides are priced between $0.25 to $0.35 per word in the USA and INR 3 to 4 in India. Financial industry Research surveys require specialized expertise, costing $0.50-$0.75 per word in the USA and INR 3-5 in India. Blog posts are relatively affordable at $0.20-$0.40 per word in the USA and INR 2-4 in India. 7. Solar Industry Key Insights: Technical content like solar technology analysis and research articles commands higher rates ($0.40-$0.80 per word in the USA and INR 2-6 in India).
The State of Freelance Content Writing: Survey Report 2025
Introduction The freelance content writing industry has seen a surge in recent years, with many individuals seeking out this type of work as a way to make a living. The number of freelance content writers has grown exponentially over the past decade, with a steady increase in the demand for this type of work. The reasons for this increase in demand are varied, with many companies recognizing the value of having high-quality content on their websites, social media pages, advertorials, and other digital outlets. The freelance content writing industry is also growing due to the fact that the cost of hiring and retaining a full-time content writer, content editor, content strategist, or content manager is often too high for many companies. By outsourcing content writing, companies try to save money while still getting the quality content they require. Freelance content writing has also become a popular option for those looking to make a transition from a traditional job to a more flexible lifestyle. Overall, the freelance content writing industry is booming, with more and more companies recognizing the value of the services freelance content writers can provide. The research, The State of Freelance Content Writing: Survey Report 2025, is an attempt to gauge the working dynamics of freelance content writers, challenges faced by freelance writers, the highest paying industry niches, and top channels for client acquisitions used by freelance content writers. The research will benefit freelancers in understanding the current market situation and also help content seekers in understanding the key elements related to the freelance content writing world. Survey and Data Analysis: Elorites Content conducted a global survey to understand the current state of freelance content writers. 2080 freelance content writers took part and submitted their responses digitally. The surveyed freelance content writers were queried about their work hours, their average pay per word and per hour, clients, niches, challenges, and tools that they use. The survey revealed interesting insights about their work dynamics and other aspects related to freelance content writing. Let us analyze the key survey results: Average Working Hours 36.5% of freelance content writers work for 4-6 hours daily on average The most appealing aspect of freelancing has been the freedom it provides to accomplish work when and how it best suits the individual. According to the survey, 36.5% of freelance content writers reported limiting their daily work hours to between 4 and 6 hours, and 21.8% reported working between 6 and 8 hours. The reasons are apparent. Recent decades have seen a blurring or elimination of the boundaries between work and home; missing important days with families and loved ones and postponing holidays year after year has become common. One out of five freelance content writers admitted that they enjoy working between two and four hours a day, while almost 12% said they barely put in more than two hours for work. Thanks to their freelancing profile, content writers spend more time on recreation and personal, and professional development. Most importantly, freelancers now enjoy a healthy work-life balance that was impossible with their full-time jobs. However, some freelancers still work 8 to 10 hours a day (4.7%), but the number of those who work more than 10 hours is 6.9%). These freelancers have more clients and are ready to take more responsibility. Pay Per Word 50.6% of Content Writers get below $ 0.10 per word Freelancers often struggle when trying to set prices for their services. Although they can choose between three pricing models—pay per project, hourly basis, or pay per word—the latter is the most common for freelance content writers. Our survey revealed that more than half of independent content writers earn less than $0.10 per word. Nearly 12% of workers earn between $0.25 and $0.49 per word, while 8% make less than $0.24. Factors such as being a relative newcomer to the market, offering generalized services, or having little to no access to high-end customers all contribute to a lower pricing point. There currently needs to be a defined way to enter the market as a freelancer because the industry is still finding its footing within the highly structured, conventional corporate framework. It takes a few years for new freelancers to learn the ropes of the gig economy because of the unorganized nature of the business, limiting them from charging more. However, with the advent of digitization, freelancers have easier access to mentors and gurus in their field who are willing to share their knowledge and assist them in rapidly advancing careers. According to the poll, over 7% of freelance content writers demand between $0.50 and $0.75, while almost 4% charge between $0.76 and $1.00. Nonetheless, their market power enables 2% of the freelancers to set prices higher than $1. Pay Per Hour 49% of content writers reported charging $10-$24 per hour based on the complexity of the project Most freelance content writers base their fees on a per-word basis, but knowing how much they charge per hour might provide insight into their success or status. We conducted a global survey of freelance writers and asked them to disclose their hourly rates. Almost half of the freelance content writers (49%) confirmed that they earn between $10 and $24 per hour, while more than a quarter (27%) make $25 to $49 per hour. Freelancing, as was previously said, needs a unified business structure. Consequently, independent contractors in the service industry often adjust their hourly rates to reflect current market conditions. The polls showed that one in five content writers earns less than $10 per hour. The most common causes of such low hourly rates include inexperience, naiveté regarding market pricing, and falling into the trap of bulk employment offers. Moreover, individuals tend to agree to low prices to win over customers. Even with this, many people worry that this would hurt them in the long run since their customers won’t be willing to pay the increased pricing. Experienced professionals who have established themselves on LinkedIn, Upwork, and other similar sites can command higher pay