Looking for the exact costs you need to get quality content written for your industry?
Need to know the prices of website content, blogs, case studies, marketing content like ad copies, banner taglines, or brochure content?
Want to know how much you need to spend on top-quality SEO-friendly content for your website?
And yes, want to know the content writing prices in the US and India?
You are on the right page!
We at Elorites Content have researched the prices across the top 50 content writing firms across the US and India to provide you with detailed information on the content writing rates prevalent in 2025.
Industry-wise Content Writing Prices
All industries are different. Their products and services, as well as the complexity of their operations, workflows, and marketing requirements, are unique. Generally, the rate a content writer charges for a manufacturing blog will differ from that charged for IT or logistics content. The charges may vary even sub-domain-wise. For instance, it’s easier to write and explain CRM software than write about composable applications, Kubernetes, or data observability. Similarly, explaining the features of a biomass pellet machine may be more challenging than describing the features of a billing machine.
This is why you cannot expect the same pricing for all types of content. If any content writing agency is offering the same prices across the industry, they might not be logical enough to handle your domain-specific content.
Pro Tip: Ask for Industry-specific Content Prices (Industry-Specific).
Below are the collated prices from top content writing agencies across the USA and India.
1. IT Industry
| IT Industry Content Writing Prices 2025 | ||||
|---|---|---|---|---|
| Type of Content | Prices in USA | Prices in India | ||
| (Pay Per Word) | (Pay per Hour) | (Pay Per Word) | (Pay Per Hour ) | |
| Web Pages | $0.20 to $0.50 | $35 to $80 | INR 3 to INR 5 | INR 300 to INR 550 |
| Blog Posts | $0.10 to $0.25 | $25 to $35 | INR 2 to INR 4 | INR 200 to INR 400 |
| Research Articles | $0.30 to $0.40 | $40 to $100 | INR 5 to INR 7 | INR 350 to INR 800 |
| Software Analysis | $0.20 to $0.40 | $25 to $50 | INR 3 to INR 5 | INR 300 to INR 600 |
| Case Studies | $0.20 to $0.40 | $30 to $50 | INR 3 to INR 5 | INR 350 to INR 600 |
| Buyer's Guide | $0.30 to $0.35 | $40 to $50 | INR 2.5 to INR 5 | INR 300 to INR 550 |
| Pricing Guide | $0.30 to $0.35 | $40 to $60 | INR 2.5 to INR 5 | INR 300 to INR 600 |
| FAQ Content | $0.10 to $0.15 | $10 to $25 | INR 2 to INR 3 | INR 200 to INR 300 |
| Software Comparisons | $0.20 to $0.45 | $20 to $45 | INR 2 to INR 4 | INR 200 to INR 400 |
| eBooks | $0.15 to $0.30 | $40 to $70 | INR 2.5 to INR 5 | INR 300 to INR 600 |
| Software Product Descriptions | $0.40 to $0.50 | $50 to $80 | INR 3 to INR 6 | INR 300 to INR 600 |
| Marketing Material | $0.60 to $0.80 | $60 to $80 | INR 3 to INR 5 | INR 350 to INR 500 |
Key Insights:
- Website content in the IT industry in the USA costs between $0.20 & $0.50 per word. Hourly pricing for web content ranges from $35 to $80.
- In India, you can pay lower prices for IT content writing.
- Premium writing agencies charge between INR 3 and INR 5 per word or an hourly rate of INR 300 to INR 550 only.
- Also, the content type affects the prices. Marketing materials like brochures, flyers, taglines, etc., cost $0.60 per word to $0.80 per word in the USA. While for FAQs, you need to pay the lowest, like $0.10 to $0.15.
- In India, marketing content is costly with INR 3 to 5 per word, while FAQs are charged only between INR 2 to 3.
- Research articles are also expensive in both the USA and India (costing between INR 5-7 per word in India and $0.30 to $0.40 in the USA).
- The pricing gap between US and Indian markets remains consistent across all content types, with US rates typically 5-7 times higher than Indian rates for equivalent content quality.
2. Manufacturing Industry
| Manufacturing Industry Content Writing Prices 2025 | ||||
|---|---|---|---|---|
| Type of Content | Prices in USA | Prices in India | ||
| (Pay Per Word) | (Pay per Hour) | (Pay Per Word) | (Pay Per Hour ) | |
| Web Pages | $0.20 to $0.35 | $50 to $80 | INR 3 to INR 5 | INR 300 to INR 850 |
| Blog Posts | $0.10 to $0.20 | $20 to $40 | INR 2.5 to INR 3 | INR 300 to INR 400 |
| Research Articles | $0.60 to $0.80 | $60 to $80 | INR 4 to INR 5 | INR 400 to INR 550 |
| Product Analysis | $0.20 to $0.45 | $45 to $110 | INR 3 to INR 7 | INR 350 to INR 850 |
| Case Studies | $0.30 to $0.45 | $35 to $60 | INR 3 to INR 5 | INR 300 to INR 500 |
| Buyer’s Guide | $0.20 to $0.25 | $40 to $50 | INR 3 to INR 5 | INR 350 to INR 500 |
| Whitepapers | $0.30 to $0.65 | $40 to $60 | INR 2.5 to INR 5 | INR 300 to INR 500 |
| FAQ Content | $0.10 to $0.15 | $10 to $25 | INR 2 to INR 4 | INR 250 to INR 350 |
| Product Descriptions | $0.25 to $0.40 | $50 to $75 | INR 3 to INR 6 | INR 300 to INR 700 |
| Product Demo Guide | $0.40 to $0.45 | $60 to $90 | INR 4 to INR 6 | INR 400 to INR 750 |
| Brochures | $0.60 to $0.80 | $60 to $85 | INR 5 to INR 6 | INR 500 to INR 750 |
| Expert Reviews | $0.50 to $0.75 | $50 to $75 | INR 3.5 to INR 5 | INR 350 to INR 550 |
Key Insights:
- Manufacturing industry website content in the USA costs between $0.20 and $0.35 per word.
- Blog posts are priced at $0.10 to $0.20 per word in the USA and INR 2.5 to INR 3 per word in India.
- As per our research of the top 50 content writing services, the average cost of product descriptions for manufacturing products ranges from $0.25 to $0.40 per word in the USA and INR 3 to INR 6 per word in India.
- FAQ content remains the most affordable across all content types, priced at $0.10 to $0.15 per word in the USA and INR 2 to INR 4 in India.
- Product demo guides command premium rates in both markets (INR 4-6 per word in India, $0.40-0.45 per word in the USA).
3. Education Industry
| Education Industry Content Writing Prices 2025 | ||||
|---|---|---|---|---|
| Type of Content | Prices in USA | Prices in India | ||
| (Pay Per Word) | (Pay per Hour) | (Pay Per Word) | (Pay Per Hour ) | |
| Web Pages | $0.20 to $0.40 | $20 to $40 | INR 2 to INR 3 | INR 200 to INR 350 |
| Blog Posts | $0.10 to $0.30 | $10 to $30 | INR 2.5 to INR 4 | INR 250 to INR 400 |
| Course Pages | $0.20 to $0.40 | $20 to $40 | INR 2 to INR 4 | INR 250 to INR 400 |
| Dean/Director Speech | $0.50 to $0.70 | $50 to $70 | INR 3 to INR 6 | INR 300 to INR 700 |
| Newsletter Content | $0.40 to $0.60 | $40 to $60 | INR 3 to INR 4 | INR 300 to INR 450 |
| Marketing Content | $0.60 to $0.90 | $60 to $90 | INR 5 to INR 7 | INR 500 to INR 850 |
| Whitepapers | $0.40 to $0.60 | $40 to $60 | INR 3 to INR 4 | INR 300 to INR 500 |
| FAQs Content | $0.10 to $0.20 | $10 to $20 | INR 2 to INR 3 | INR 200 to INR 300 |
| Policies | $0.30 to $0.50 | $30 to $50 | INR 2 to INR 4 | INR 250 to INR 400 |
| Infrastructure Content | $0.40 to $0.60 | $40 to $60 | INR 3 to INR 4 | INR 300 to INR 450 |
| Campus Life Content | $0.30 to $0.50 | $30to $50 | INR 2 to INR 4 | INR 200 to INR 300 |
| Advertorials | $0.60 to $0.80 | $60 to 80 | INR 3 to INR 4 | INR 300 to INR 550 |
Key Insights:
- Education industry web pages costs $0.20 to $0.40 per word in the USA and INR 2 to 3 in India.
- Marketing content such as brochures, course presentation, flyers, leaflets, etc.) for the education industry (schools, colleges, B-schools, coaching centers) commands the highest rates in this industry at $0.60 to $0.90 per word in the USA and INR 5 to INR 7 in India.
- Specialized content like Dean/Director speeches comes at $0.50-$0.70 per word in USA, INR 3-6 in India.
- Blog posts and basic service pages are the most affordable at $0.10 to $0.30 per word in the USA.
- The gap between US and Indian rates is smaller in education compared to the technical industries.
4. Logistics Industry
| Logistics Industry Content Writing Prices 2025 | ||||
|---|---|---|---|---|
| Type of Content | Prices in USA | Prices in India | ||
| (Pay Per Word) | (Pay per Hour) | (Pay Per Word) | (Pay Per Hour ) | |
| Web Pages | $0.20 to $0.50 | $20 to $60 | INR 2 to INR 5 | INR 250 to INR 550 |
| Blog Posts | $0.15 to $0.30 | $15 to $30 | INR 2 to INR 3 | INR 200 to INR 300 |
| Research Articles | $0.50 to $0.70 | $50 to $70 | INR 3 to INR 4 | INR 300 to INR 450 |
| Case Studies | $0.40 to $0.60 | $40 to $60 | INR 2.5 to INR 3 | INR 250 to INR 400 |
| Contract Terms | $0.50 to $0.80 | $60 to $90 | INR 3 to INR 5 | INR 300 to INR 550 |
| Marketing Content | $0.70 to $0.90 | $70 to $90 | INR 4 to INR 6 | INR 400 to INR 800 |
| Logistics Guides | $0.35 to $0.60 | $35 to $60 | INR 3 to INR 6 | INR 300 to INR 600 |
| FAQs Content | $0.10 to $0.20 | $10 to $20 | INR 2 to INR 3 | INR 200 to INR 300 |
| Policies | $0.40 to $0.60 | $40 to $60 | INR 2 to INR 3 | INR 200 to INR 350 |
Key Insights:
- Web content for the logistics industry is priced between $0.20 to $0.50 per word in the USA, and between INR 2-5 in India.
- Contract terms (an important content for logistics and 3PL companies) command some of the highest rates ($0.50-$0.80 per word in the USA, INR 3-5 in India) due to the legal and technical precision required.
- Marketing content (price catalogs, flyers, banner taglines, slogans, etc.) is priced at premium rates ($0.70-$0.90 in the USA, INR 4-6 in India).
- Research articles are moderately expensive at $0.50 to $0.70 per word in the USA.
5. Retail Industry
| Retail Industry Content Writing Prices 2025 | ||||
|---|---|---|---|---|
| Type of Content | Prices in USA | Prices in India | ||
| (Pay Per Word) | (Pay per Hour) | (Pay Per Word) | (Pay Per Hour ) | |
| Web Pages | $0.35 to $0.50 | $35 to $50 | INR 4 to INR 7 | INR 400 to INR 700 |
| Blog Posts | $0.15 to $0.30 | $20 to $40 | INR 2 to INR 4 | INR 200 to INR 400 |
| Research Articles | $0.50 to $0.70 | $50 to $70 | INR 5 to INR 10 | INR 500 to INR 1000 |
| Product Analysis | $0.30 to $0.60 | $30 to $60 | INR 3 to INR 6 | INR 300 to INR 600 |
| Case Studies | $0.45 to $0.65 | $45 to $65 | INR 4 to INR 6 | INR 400 to INR 600 |
| Buyer’s Guide | $0.30 to $0.50 | $30 to $50 | INR 4 to INR 7 | INR 400 to INR 700 |
| Pricing Guide | $0.35 to $0.55 | $35 to $55 | INR 4 to INR 7 | INR 400 to INR 700 |
| FAQ Content | $0.10 to $0.20 | $10 to $20 | INR 2 to INR 4 | INR 200 to INR 400 |
| Product Comparisons | $0.35 to $0.50 | $35 to $50 | INR 4 to INR 5 | INR 400 to INR 500 |
| eBooks | $0.40 to $0.60 | $45 to $60 | INR 5 to INR 7 | INR 500 to INR 800 |
| Product Descriptions | $0.50 to $0.70 | $30 to $70 | INR 3 to INR 7 | INR 300 to INR 700 |
| Marketing Material | $0.70 to $0.90 | $70 to $90 | INR 6 to INR 9 | INR 600 to INR 900 |
Key Insights:
- Product descriptions for the retail industry are key content types and cost around $0.50-$0.70 per word in the USA and INR 2-5 in India.
- Marketing materials cost the highest rates at $0.70-$0.90 per word in the USA and INR 3-7 in India.
- Research articles about are expensive at $0.50-$0.70 per word in the USA and INR 3-6 in India.
- Blog posts are more affordable at $0.15-$0.30 per word in the USA and INR 2-4 in India.
6. Finance Industry
| Finance Industry Content Writing Prices 2025 | ||||
|---|---|---|---|---|
| Type of Content | Prices in USA | Prices in India | ||
| (Pay Per Word) | (Pay per Hour) | (Pay Per Word) | (Pay Per Hour ) | |
| Web Pages | $0.20 to $0.45 | $30 to $60 | INR 2 to INR 4 | INR 200 to INR 400 |
| Blog Posts | $0.20 to $0.30 | $20 to $40 | INR 2 to INR 4 | INR 200 to INR 400 |
| White Papers | $0.35 to $0.50 | $35 to $50 | INR 3 to INR 5 | INR 300 to INR 550 |
| Case Studies | $0.45 to $0.70 | $45 to $70 | INR 3 to INR 5 | INR 300 to INR 550 |
| Product Analysis | $0.40 to $0.80 | $40 to $80 | INR 2 to INR 5 | INR 200 to INR 550 |
| Marketing Content | $0.70 to $0.90 | $70 to $90 | INR 3 to INR 5 | INR 300 to INR 550 |
| Investors Guides | $0.25 to $0.35 | $50 to $60 | INR 3 to INR 4 | INR 300 to INR 450 |
| FAQs Content | $0.15 to $0.25 | $15 to $25 | INR 2 to INR 3 | INR 250 to INR 300 |
| Newsletter | $0.35 to $0.75 | $35 to $70 | INR 3 to INR 5 | INR 300 to INR 500 |
| Financial Insights | $0.75 to $0.95 | $75 to $95 | INR 4 to INR 6 | INR 400 to INR 600 |
| Research Surveys | $0.50 to $0.75 | $50 to $75 | INR 3 to INR 5 | INR 300 to INR 550 |
| Policies | $0.45 to $0.60 | $45 to $60 | INR 2 to INR 4 | INR 250 to INR 450 |
Key Insights:
- Financial insights content is the highest-priced content type at $0.75-$0.95 per word in the USA and INR 4-6 in India.
- Marketing content for the finance industry is expensive at $0.70-$0.90 per word in the USA and INR 3-5 in India.
- Investor guides are priced between $0.25 to $0.35 per word in the USA and INR 3 to 4 in India.
- Financial industry Research surveys require specialized expertise, costing $0.50-$0.75 per word in the USA and INR 3-5 in India.
- Blog posts are relatively affordable at $0.20-$0.40 per word in the USA and INR 2-4 in India.
7. Solar Industry
| Solar Industry Content Writing Prices 2025 | ||||
|---|---|---|---|---|
| Type of Content | Prices in USA | Prices in India | ||
| (Pay Per Word) | (Pay per Hour) | (Pay Per Word) | (Pay Per Hour ) | |
| Web Pages | $0.40 to $0.60 | $35 to $70 | INR 2 to INR 5 | INR 200 to INR 500 |
| Blog Posts | $0.15 to $0.35 | $15 to $35 | INR 2 to INR 4 | INR 200 to INR 400 |
| Research Articles | $0.50 to $0.80 | $50 to $80 | INR 3 to INR 6 | INR 300 to INR 700 |
| Solar Technology Analysis | $0.40 to $0.75 | $40 to $75 | INR 2 to INR 5 | INR 200 to INR 550 |
| Case Studies | $0.40 to $0.60 | $40 to $60 | INR 2 to INR 3 | INR 200 to INR 400 |
| Buyer’s Guide | $0.40 to $0.70 | $50 to $60 | INR 2 to INR 5 | INR 200 to INR 550 |
| Pricing Guide | $0.50 to $0.70 | $45 to $75 | INR 2 to INR 4 | INR 200 to INR 500 |
| FAQ Content | $0.10 to $0.25 | $10 to $25 | INR 2 to INR 3 | INR 200 to INR 300 |
| Solar Comparisons | $0.40 to $0.60 | $35 to $60 | INR 3 to INR 4 | INR 300 to INR 450 |
| eBooks | $0.45 to $0.65 | $45 to $70 | INR 3 to INR 6 | INR 350 to INR 700 |
| Solar Product Descriptions | $0.60 to $0.80 | $60 to $90 | INR 3 to INR 6 | INR 300 to INR 600 |
| Marketing Material | $0.60 to $0.90 | $60 to $100 | INR 3 to INR 7 | INR 300 to INR 750 |
Key Insights:
- Technical content like solar technology analysis and research articles commands higher rates ($0.40-$0.80 per word in the USA and INR 2-6 in India).
- Solar product descriptions (of backsheets, encapsulants, solar glass, solar frames) are expensive at $0.60-$0.80 per word in the USA and INR 3-6 in India.
- Marketing materials are among the highest-priced content ($0.60-$0.90 per word in the USA, INR 3-7 in India).
- eBooks written about solar industry trends, prices, products, and global markets command substantial rates at $0.45-$0.65 per word in the USA and INR 3-6 in India.
- Blog posts remain relatively affordable at $0.15-$0.35 per word in the USA and INR 2-4 in India.
8. Fintech Industry
| Fintech Industry Content Writing Prices 2025 | ||||
|---|---|---|---|---|
| Type of Content | Prices in USA | Prices in India | ||
| (Pay Per Word) | (Pay per Hour) | (Pay Per Word) | (Pay Per Hour ) | |
| Web Pages | $0.30 to $0.70 | $50 to $90 | INR 3 to INR 4 | INR 300 to INR 400 |
| Blog Posts | $0.20 to $0.40 | $20 to $40 | INR 2 to INR 4 | INR 250 to INR 400 |
| Research Articles | $0.40 to $0.70 | $50 to $75 | INR 3 to INR 5 | INR 300 to INR 600 |
| Fintech Analysis | $0.40 to $0.50 | $50 to $60 | INR 3 to INR 4 | INR 300 to INR 450 |
| Case Studies | $0.35 to $0.50 | $35 to $50 | INR 2.5 to INR 4 | INR 250 to INR 500 |
| Buyer’s Guide | $0.50 to $0.60 | $50 to $60 | INR 2 to INR 5 | INR 200 to INR 600 |
| Pricing Guide | $0.50 to $0.60 | $50 to $60 | INR 2 to INR 5 | INR 200 to INR 600 |
| FAQ Content | $0.15 to $0.30 | $15 to $25 | INR 2 to INR 3 | INR 250 to INR 350 |
| Product Comparisons | $0.30 to $0.45 | $30 to $45 | INR 2 to INR 3 | INR 200 to INR 300 |
| eBooks | $0.45 to $0.65 | $45 to $65 | INR 3 to INR 5 | INR 300 to INR 500 |
| Fintech Product Descriptions | $0.50 to $0.70 | $40 to $70 | INR 2 to INR 5 | INR 200 to INR 500 |
| Marketing Material | $0.70 to $0.90 | $70 to $100 | INR 5 to INR 7 | INR 500 to INR 700 |
Key Insights:
- Fintech requires more technical content. Web pages are priced between $0.30-$0.70 per word in the USA and INR 3-4 in India.
- Research articles for the fintech industry cost $0.40-$0.70 per word in the USA and INR 3-5 in India.
- Buyer’s guides and pricing guides for fintech products and solutions cost $0.50-$0.60 per word in the USA and between INR 2-5 in India.
- Blog posts are more affordable at $0.20-$0.40 per word in the USA and INR 2-4 in India.
- FAQ content has the lowest rates at $0.15-$0.30 per word in the USA and INR 2-3 in India.
9. Biomass Industry
| Biomass Industry Content Writing Prices 2025 | ||||
|---|---|---|---|---|
| Type of Content | Prices in USA | Prices in India | ||
| (Pay Per Word) | (Pay per Hour) | (Pay Per Word) | (Pay Per Hour ) | |
| Web Pages | $0.20 to $0.40 | $30 to $50 | INR 2 to INR 3 | INR 200 to INR 350 |
| Blog Posts | $0.10 to $0.20 | $20 to $30 | INR 2 to INR 4 | INR 200 to INR 400 |
| Research Articles | $0.30 to $0.65 | $50 to $100 | INR 3 to INR 6 | INR 300 to INR 600 |
| Technology Analysis | $0.40 to $0.80 | $40 to $80 | INR 2 to INR 5 | INR 250 to INR 500 |
| Case Studies | $0.40 to $0.60 | $45 to $60 | INR 2 to INR 5 | INR 250 to INR 550 |
| Buyer’s Guide | $0.35 to $0.55 | $55 to $90 | INR 2 to INR 5 | INR 200 to INR 500 |
| Whitepapers | $0.40 to $0.50 | $60 to $100 | INR 2.5 to INR 6 | INR 300 to INR 600 |
| FAQ Content | $0.10 to $0.15 | $10 to $30 | INR 2 to INR 3 | INR 250 to INR 300 |
| Technology Comparisons | $0.35 to $0.55 | $40 to $60 | INR 2 to INR 5 | INR 200 to INR 500 |
| Implementation Guides | $0.40 to $0.60 | $45 to $60 | INR 3 to INR 5 | INR 300 to INR 550 |
| Marketing Materials | $0.70 to $80 | $70 to $110 | INR 4 to INR 7 | INR 400 to INR 800 |
| Environmental Impact Reports | $0.40 to $0.50 | $50 to $60 | INR 3 to INR 4 | INR 300 to INR 500 |
Key Insights:
- Research articles for the Biomass Industry require extensive study of major energy websites, associations, sustainable energy departments, government portals, etc., and therefore, command premium rates at $0.30-$0.65 per word in the USA and INR 3-6 in India.
- Marketing materials for biomass products like pellet machines, briquetting machines, shredders, etc., are the most expensive content type at $0.70-$0.80 per word in the USA and INR 4-7 in India.
- Whitepapers are highly valued at $0.40-$0.50 per word in the USA and INR 2.5-6 in India.
- Blog posts for the biomass company websites remain more affordable at $0.10-$0.20 per word in the USA and around INR 2-4 in India.
10. Data Extraction Industry
| Data Extraction Industry Content Writing Prices 2025 | ||||
|---|---|---|---|---|
| Type of Content | Prices in USA | Prices in India | ||
| (Pay Per Word) | (Pay per Hour) | (Pay Per Word) | (Pay Per Hour ) | |
| Web Pages | $0.40 to $0.60 | $40 to $70 | INR 2 to INR 5 | INR 200 to INR 500 |
| Blog Posts | $0.20 to $0.40 | $20 to $40 | INR 2 to INR 4 | INR 200 to INR 400 |
| Research Articles | $0.55 to $0.75 | $60 to $80 | INR 3 to INR 5 | INR 300 to INR 600 |
| Technology Analysis | $0.25 to $0.50 | $50 to $120 | INR 3 to INR 8 | INR 300 to INR 900 |
| Case Studies | $0.30 to $0.60 | $35 to $60 | INR 3 to INR 5 | INR 300 to INR 500 |
| Buyer’s Guide | $0.40 to $0.50 | $40 to $50 | INR 2 to INR 3 | INR 200 to INR 350 |
| Whitepapers | $0.45 to $0.65 | $45 to $65 | INR 3 to INR 5 | INR 350 to INR 550 |
| FAQ Content | $0.10 to $0.30 | $10 to $20 | INR 2 to INR 3 | INR 250 to INR 350 |
| Technology Comparisons | $0.45 to $0.55 | $50 to $60 | INR 3 to INR 6 | INR 350 to INR 600 |
| Implementation Guides | $0.30 to $0.45 | $30 to $45 | INR 2 to INR 3 | INR 250 to INR 300 |
| Marketing Materials | $0.75 to $1.10 | $70 to $100 | INR 4 to INR 9 | INR 400 to INR 900 |
| Compliance Documentation | $0.40 to $0.55 | $45 to $55 | INR 2 to INR 5 | INR 250 to INR 550 |
Key Insights:
- Research articles detailing data extraction technologies, data mining methods, and scraping infrastructure cost $0.55-$0.75 per word in the USA and INR 3-5 in India.
- The cost of technology analysis content for the data extraction industry ranges from $0.25 to $0.50 per word in the USA and reaches up to INR 8 per word in India, due to its complexity, which is only manageable by a select few writers.
- Technology comparisons are relatively expensive at $0.45-$0.55 per word in the USA.
- Blog posts are charged at $0.20-$0.40 per word in the USA and INR 2-4 in India.
11. Paint Industry
| Paint Industry Content Writing Prices 2025 | ||||
|---|---|---|---|---|
| Type of Content | Prices in USA | Prices in India | ||
| (Pay Per Word) | (Pay per Hour) | (Pay Per Word) | (Pay Per Hour ) | |
| Web Pages | $0.35 to $0.45 | $35 to $45 | INR 2 to INR 3 | INR 300 to INR 350 |
| Blog Posts | $0.20 to $0.30 | $20 to $35 | INR 2 to INR 3 | INR 200 to INR 350 |
| Research Articles | $0.50 to $0.60 | $40 to $50 | INR 3 to INR 6 | INR 300 to INR 650 |
| Product Analysis | $0.25 to $0.50 | $35 to $50 | INR 2 to INR 5 | INR 500 to INR 800 |
| Case Studies | $0.30 to $0.50 | $30 to $50 | INR 3 to INR 5 | INR 300 to INR 500 |
| Buyer’s Guide | $0.45 to $0.50 | $40 to $55 | INR 3 to INR 500 | INR 350 to INR 550 |
| Whitepapers | $0.40 to $0.60 | $40 to $60 | INR 3 to INR 4 | INR 300 to INR 400 |
| FAQ Content | $0.10 to $0.25 | $15 to $30 | INR 2 to INR 3 | INR 200 to INR 300 |
| Product Comparisons | $0.20 to $0.45 | $25 to $45 | INR 2 to INR 4 | INR 350 to INR 600 |
| Application Guides | $0.45 to $0.75 | $45 to $75 | INR 3 to INR 4 | INR 300 to INR 500 |
| Marketing Materials | $0.80 to $0.90 | $80 to $90 | INR 4 to INR 5 | INR 400 to INR 500 |
| Video Scripts | $0.80 to $1.40 | $100 to $120 | INR 3 to INR 6 | INR 300 to INR 600 |
Key Insights:
- For the Paint Industry, marketing materials are important. Content types like color catalogs with descriptions, paint product descriptions with taglines, slogans, etc., command the highest rates at $0.80-$0.90 per word in the USA and INR 4-5 in India.
- Video scripts (scripts for videos showing paint products and services) are notably expensive at $0.80-$1.40 per word in the USA and INR 3-6 in India.
- Paint Application guides cost $0.45-$0.75 per word in the USA and INR 3 to 4 in India.
- Paint product and service web pages cost $0.35-$0.45 per word in the USA and INR 2-3 in India.
- Blog posts about exterior and interior paint topics, residential and commercial paint types, etc., remain affordable at $0.20-$0.30 per word in the USA and INR 2-3 in India.
12. Legal Industry
| Legal Industry Content Writing Prices 2025 | ||||
|---|---|---|---|---|
| Type of Content | Prices in USA | Prices in India | ||
| (Pay Per Word) | (Pay per Hour) | (Pay Per Word) | (Pay Per Hour ) | |
| Web Pages | $0.50 to $0.80 | $50 to $80 | INR 3 to INR 4 | INR 300 to INR 450 |
| Blog Posts | $0.30 to $0.40 | $30 to $40 | INR 2.5 to INR 4 | INR 300 to INR 500 |
| Research Articles | $0.90 to $1.30 | $90 to $130 | INR 4 to INR 6 | INR 400 to INR 600 |
| Legal Service Analysis | $0.40 to $0.60 | $40 to $60 | INR 3 to INR 5 | INR 350 to INR 500 |
| Case Studies | $0.50 to $0.60 | $45 to $60 | INR 3 to INR 4 | INR 300 to INR 450 |
| Client Guides | $0.40 to $0.70 | $40 to $70 | INR 2 to INR 5 | INR 300 to INR 500 |
| Fee Structure Guides | $0.45 to $0.60 | $45 to $60 | INR 2.5 to INR 4 | INR 250 to INR 500 |
| FAQ Content | $0.20 to $0.35 | $20 to $35 | INR 2 to INR 3 | INR 250 to INR 350 |
| Service Comparisons | $0.35 to $0.45 | $35 to $45 | INR 2 to INR 4 | INR 250 to INR 450 |
| eBooks | $0.50 to $0.60 | $50 to $60 | INR 3 to INR 5 | INR 300 to INR 500 |
| Practice Descriptions | $0.25 to $0.40 | $25 to $40 | INR 3 to INR 4 | INR 400 to INR 450 |
| Marketing Collateral | $0.80 to $1.10 | $80 to $110 | INR 8 to INR 12 | INR 1000 to INR 1200 |
Key Insights:
- Legal research articles command the highest rates at $0.90-$1.30 per word in the USA and INR 4-6 in India, reflecting demand for writers with legal content expertise.
- Web pages for legal industry websites like legal advisory firms, legal practitioner websites, law firms, attorney platforms, etc., cost $0.50-$0.80 per word in the USA and INR 3-4 in India.
- Client guides cost $0.40-$0.70 per word in the USA and INR 2-5 in India.
- Blog posts are more affordable at $0.30-$0.40 per word in the USA.
- Legal services demand premium rates across all content types compared to many other industries.
13. Digital Marketing Industry
| Digital Marketing Industry Content Writing Prices 2025 | ||||
|---|---|---|---|---|
| Type of Content | Prices in USA | Prices in India | ||
| (Pay Per Word) | (Pay per Hour) | (Pay Per Word) | (Pay Per Hour ) | |
| Web Pages | $0.40 to $0.70 | $40 to $70 | INR 2 to INR 4 | INR 250 to INR 450 |
| Blog Posts | $0.20 to $0.50 | $20 to $50 | INR 2 to INR 4 | INR 250 to INR 450 |
| Research Articles | $0.40 to $0.50 | $40 to $50 | INR 2 to INR 4 | INR 200 to INR 450 |
| Service Pages | $0.45 to $0.55 | $45 to $50 | INR 3 to INR 5 | INR 350 to INR 550 |
| Case Studies | $0.40 to $0.60 | $40 to $60 | INR 3 to INR 5 | INR 300 to INR 500 |
| Guides | $0.30 to $0.65 | $35 to $65 | INR 2 to INR 5 | INR 250 to INR 500 |
| Pricing Guide | $0.30 to $0.65 | $35 to $65 | INR 2 to INR 5 | INR 250 to INR 600 |
| FAQ Content | $0.10 to $0.25 | $10 to $25 | INR 2 to INR 3 | INR 200 to INR 300 |
| Video Scripts | $0.80 to $1.20 | $80 to $120 | INR 8 to INR 12 | INR 800 to INR 1200 |
| eBooks | $0.60 to $0.75 | $60 to $75 | INR 5 to INR 6 | INR 500 to INR 600 |
| SEO Package Descriptions | $0.40 to $0.50 | $40 to $50 | INR 2 to INR 5 | INR 200 to INR 500 |
| Marketing Collateral | $0.90 to $1.30 | $90 to $130 | INR 10 to INR 12 | INR 1000 to INR 1200 |
Key Insights:
- For the Digital marketing industry, content like banner posts, brochures, slogans, taglines, ad scripts, etc., is priced at $0.90-$1.30 per word in the USA and INR 10-12 in India.
- Video script costs are at $0.80-$1.20 per word in the USA and INR 8-12 in India.
- Service pages about On page SEO services, Off page SEO services, PPC campaign services, SEM, and SMO service pages) costs $0.45-$0.55 per word in the USA and INR 3-5 in India.
- The cost for eBooks for the digital marketing and branding industry is $0.60-$0.75 per word in the USA and INR 5 to 6 in India.
- Blog post costs are between $0.20-$0.50 per word in the USA, and Indian writers charge between INR 2 to 4 per word for blogs.
14. Software Industry
| Software Industry Content Writing Prices 2025 | ||||
|---|---|---|---|---|
| Type of Content | Prices in USA | Prices in India | ||
| (Pay Per Word) | (Pay per Hour) | (Pay Per Word) | (Pay Per Hour ) | |
| Web Pages | $0.20 to $0.50 | $35 to $80 | INR 2 to INR 5 | INR 200to INR 500 |
| Blog Posts | $0.10 to $0.35 | $25 to $35 | INR 2 to INR 4 | INR 300 to INR 500 |
| Research Articles | $0.55 to $0.75 | $45 to $100 | INR 5 to INR 7 | INR 500 to INR 800 |
| Software Service Analysis | $0.25 to $0.50 | $25 to $50 | INR 2 to INR 5 | INR 250 to INR 550 |
| Case Studies | $0.30 to $0.50 | $35 to $50 | INR 2 to INR 5 | INR 250 to INR 500 |
| User Guides | $0.40 to $0.50 | $40 to $50 | INR 3 to INR 5 | INR 30 to INR 550 |
| Pricing Guide | $0.50 to $0.60 | $50 to $60 | INR 3 to INR 5 | INR 300 to INR 550 |
| FAQ Content | $0.10 to $0.30 | $10 to $30 | INR 2 to INR 4 | INR 200 to INR 400 |
Key Insights:
- Software industry content writing is a subset of the IT industry’s comprehensive content field. Research articles for the software industry command higher rates at $0.55-$0.75 per word in the USA and INR 5-7 in India.
- Pricing guides are relatively expensive at $0.50-$0.60 per word in the USA and INR 3 to 5 in India.
- Web pages cost $0.20-$0.50 per word in the USA and INR 2-5 in India.
- Software service analysis costs $0.25-$0.50 per word in the USA and INR 2 to 5 per word in India.
15. E-commerce Industry
| E-commerce Industry Content Writing Prices 2025 | ||||
|---|---|---|---|---|
| Type of Content | Prices in USA | Prices in India | ||
| (Pay Per Word) | (Pay per Hour) | (Pay Per Word) | (Pay Per Hour ) | |
| Web Pages | $0.50 to $0.80 | $50 to $80 | INR 2 to INR 5 | INR 300 to INR 700 |
| Blog Posts | $0.20 to $0.35 | $20 to $35 | INR 3 to INR 4 | INR 350 to INR 400 |
| Research Articles | $0.50 to $0.70 | $50 to $70 | INR 3.5 to INR 6 | INR 400 to INR 700 |
| E-commerce Strategy Analysis | $0.35 to $0.45 | $35 to $45 | INR 2.5 to INR 4 | INR 250 to INR 450 |
| Case Studies | $0.40 to $0.50 | $45 to $50 | INR 3 to INR 6 | INR 350 to INR 700 |
| Buyer’s Guide | $0.55 to $0.70 | $50 to $70 | INR 3 to INR 6 | INR 300 to INR 700 |
| Pricing and Shipping Guides | $0.60 to $0.80 | $60 to $80 | INR 4 to INR 9 | INR 400 to INR 900 |
| FAQ Content | $0.10 to $0.25 | $25 to $30 | INR 2 to INR 3 | INR 250 to INR 350 |
| Product Comparisons | $0.35 to $0.50 | $35 to $50 | INR 2.5 to INR 4 | INR 300 to INR 500 |
| Shopping eBooks | $0.35 to $0.50 | $35 to $50 | INR 3 to INR 4 | INR 350 to INR 550 |
| Product Descriptions | $0.50 to $0.60 | $50 to $60 | INR 6 to INR 8 | INR 700 to INR 900 |
| Marketing Collateral | $0.90 to $1.10 | $90 to $110 | INR 8 to INR 10 | INR 800 to INR 950 |
Key Insights:
- Web pages for the e-commerce industry cost $0.50-$0.80 per word in the USA and INR 2-5 in India.
- Product descriptions, a key content type for the e-commerce industry, cost between $0.50-$0.60 per word in the USA and INR 6-8 in India.
- Product comparison content is priced at $0.35 to $0.50 in the USA and INR 2.5 to INR 4 in India.
- eBooks for the e-commerce industry cost between $0.35 to $0.50 in the USA and between INR 3 and 4 in India.
16. Event Industry
| Event Industry Content Writing Prices 2025 | ||||
|---|---|---|---|---|
| Type of Content | Prices in USA | Prices in India | ||
| (Pay Per Word) | (Pay per Hour) | (Pay Per Word) | (Pay Per Hour ) | |
| Web Pages | $0.50 to $0.80 | $50 to $80 | INR 3 to INR 4 | INR 300 to INR 500 |
| Blog Posts | $0.20 to $0.35 | $20 to $35 | INR 2 to INR 4 | INR 20 to INR 450 |
| Research Articles | $0.60 to $0.70 | $60 to $70 | INR 4 to INR 5 | INR 400 to INR 600 |
| Event Service Analysis | $0.30 to $0.50 | $40 to $60 | INR 2.5 to INR 5 | INR 250 to INR 500 |
| Case Studies | $0.45 to $0.65 | $45 to $65 | INR 3 to INR 5 | INR 350 to INR 550 |
| Client Guides | $0.50 to $0.60 | $50 to $60 | INR 3 to INR 5 | INR 350 to INR 550 |
| Pricing Structure Guides | $0.50 to $0.75 | $60 to $75 | INR 3.5 to INR 5 | INR 350 to INR 500 |
| FAQ Content | $0.10 to $0.25 | $25 to $40 | INR 2 to INR 3 | INR 200 to INR 300 |
| Service Comparisons | $0.40 to $0.60 | $40 to $60 | INR 2 to INR 4 | INR 200 to INR 400 |
| Event Planning eBooks | $0.40 to $0.70 | $45 to $70 | INR 2 to INR 5 | INR 250 to INR 500 |
| Service Descriptions | $0.50 to $0.80 | $50 to $80 | INR 4 to INR 6 | INR 400 to INR 700 |
| Marketing Collateral | $0.90 to $1.20 | $90 to $120 | INR 9 to INR 12 | INR 900 to INR 1200 |
Key Insights:
- Marketing content is important for the event industry. Event companies need content for their presentations, brochures, catalogs, flyers, etc. Marketing content for the event industry commands the highest rates at $0.90-$1.20 per word in the USA and INR 9-12 in India.
- Web pages are relatively expensive at $0.50-$0.80 per word in the USA and INR 3-4 in India.
- Service descriptions for various event types like corporate events, wedding events, birthday events, retirement events, baby showers, festivities, etc., cost $0.50-$0.80 per word in the USA and INR 4-6 in India.
17. Automotive Industry
| Automotive Industry Content Writing Prices 2025 | ||||
|---|---|---|---|---|
| Type of Content | Prices in USA | Prices in India | ||
| (Pay Per Word) | (Pay per Hour) | (Pay Per Word) | (Pay Per Hour ) | |
| Web Pages | $0.50 to $0.80 | $50 to $85 | INR 3 to INR 6 | INR 300 to INR 600 |
| Blog Posts | $0.30 to $0.45 | $35 to $50 | INR 2 to INR 5 | INR 250 to INR 500 |
| Research Articles | $0.65 to $0.85 | $50 to $80 | INR 3 to INR 5 | INR 300 to INR 500 |
| Automotive Industry Analysis | $0.20 to $0.45 | $45 to $110 | INR 2 to INR 6 | INR 250 to INR 750 |
| Case Studies | $0.35 to $0.60 | $40 to $60 | INR 2.5 to INR 5 | INR 300 to INR 500 |
| Owner Guides | $0.40 to $0.50 | $40 to $50 | INR 3 to INR 6 | INR 350 to INR 600 |
| Pricing Structure Guides | $0.50 to $0.60 | $50 to $60 | INR 2.5 to INR 5 | INR 250 to INR 600 |
| FAQ Content | $0.10 to $0.25 | $10 to $25 | INR 2 to INR 3 | INR 250 to INR 300 |
| Vehicle Comparisons | $0.40 to $0.60 | $40 to $60 | INR 3 to INR 5 | INR 300 to INR 500 |
| Automotive eBooks | $0.40 to $0.65 | $45 to $70 | INR 3 to INR 5 | INR 350 to INR 500 |
| Car Descriptions | $0.50 to $0.80 | $50 to $75 | INR 6 to INR 10 | INR 600 to INR 1000 |
| Marketing Collateral | $0.60 to $0.80 | $60 to $85 | INR 8 to INR 10 | INR 800 to INR 1000 |
Key Insights:
- Web pages for the automotive cost at $0.50-$0.80 per word in the USA and INR 3-6 in India.
- Car descriptions cost $0.50-$0.80 per word in the USA and INR 6-10 in India.
- Marketing content costs $0.60-$0.80 per word in the USA and INR 8-10 in India.
- Automotive industry analysis content charges are between $0.20-$0.45 per word in the USA and INR 2 to 6 in India.
- Content for Owner guides is charged at US dollar 0.40 to 0.50 in the USA and INR 3 to 6 in India.
- Vehicle comparison content is priced at $0.40 to $0.60 in the USA and INR 3 to 5 in India.
18. Real Estate Industry
| Real Estate Industry Content Writing Prices 2025 | ||||
|---|---|---|---|---|
| Type of Content | Prices in USA | Prices in India | ||
| (Pay Per Word) | (Pay per Hour) | (Pay Per Word) | (Pay Per Hour ) | |
| Web Pages | $0.40 to $0.70 | $40 to $80 | INR 3 to INR 5 | INR 300 to INR 500 |
| Blog Posts | $0.20 to $0.40 | $20 to $45 | INR 2 to INR 5 | INR 200 to INR 500 |
| Research Articles | $0.50 to $0.70 | $45 to $75 | INR 3 to INR 7 | INR 300 to INR 700 |
| Real Estate Market Analysis | $0.80 to $1.20 | $80 to $120 | INR 6 to INR 8 | INR 600 to INR 800 |
| Case Studies | $0.45 to $0.70 | $45 to $70 | INR 2 to INR 5 | INR 250 to INR 500 |
| Buyer/Seller Guides | $0.50 to $0.80 | $50 to $80 | INR 3 to INR 5 | INR 300 to INR 500 |
| Commission Structure Guides | $0.40 to $0.50 | $40 to $50 | INR 3 to INR 5 | INR 300 to INR 500 |
| FAQ Content | $0.20 to $0.30 | $20 to $30 | INR 2 to INR 3 | INR 200 to INR 300 |
| Property Comparisons | $0.30 to $0.40 | $30 to $40 | INR 3 to INR 4 | INR 300 to INR 400 |
| Real Estate eBooks | $0.45 to $0.70 | $45 to $70 | INR 3 to INR 6 | INR 300 to INR 700 |
| Property Descriptions | $0.50 to $0.60 | $50 to $60 | INR 3 to INR 5 | INR 300 to INR 500 |
| Marketing Collateral | $0.80 to $0.90 | $80 to $95 | INR 7 to INR 12 | INR 800 to INR 1200 |
Key Insights:
- The content for real estate market analysis (property trends) commands premium rates at $0.80-$1.20 per word in the USA and INR 6-8 in India.
- Marketing collateral, a must-required content type for builder websites, real estate websites, etc., is priced at $0.80-$0.90 per word in the USA and INR 7-12 in India.
- Buyer guides cost $0.50-$0.80 per word in the USA and INR 3-5 in India.
- Web pages cost $0.40-$0.70 per word in the USA and INR 3-5 in India.
- Property descriptions cost $0.50-$0.60 per word in the USA and INR 3-5 in India.
19. Interior Design Industry
| Home Interior Industry Content Writing Prices 2025 | ||||
|---|---|---|---|---|
| Type of Content | Prices in USA | Prices in India | ||
| (Pay Per Word) | (Pay per Hour) | (Pay Per Word) | (Pay Per Hour ) | |
| Web Pages | $0.35 to $0.45 | $35 to $45 | INR 2 to INR 5 | INR 250 to INR 550 |
| Blog Posts | $0.20 to $0.35 | $20 to $30 | INR 2 to INR 4 | INR 200 to INR 400 |
| Research Articles | $0.40 to $0.60 | $40 to $50 | INR 3 to INR 7 | INR 350 to INR 750 |
| Design Service Analysis | $0.25 to $0.50 | $35 to $50 | INR 2.5 to INR 5 | INR 250 to INR 600 |
| Case Studies | $0.30 to $0.50 | $40 to $55 | INR 2 to INR 5 | INR 250 to INR 500 |
| Client Guides | $0.45 to $0.50 | $40 to $55 | INR 3 to INR 6 | INR 350 to INR 600 |
| Pricing Structure Guides | $0.40 to $0.60 | $45 to $65 | INR 4 to INR 6 | INR 400 to INR 600 |
| FAQ Content | $0.10 to $0.25 | $15 to $30 | INR 2 to INR 3 | INR 200 to INR 300 |
| Service Comparisons | $0.20 to $0.35 | $25 to $40 | INR 2 to INR 5 | INR 250 to INR 500 |
| Design eBooks | $0.45 to $0.75 | $45 to $75 | INR 3 to INR 5 | INR 350 to INR 500 |
| Service Descriptions | $0.40 to $0.50 | $40 to $50 | INR 2 to INR 6 | INR 200 to INR 600 |
| Marketing Collateral | $0.80 to $0.90 | $80 to $90 | INR 8 to INR 9 | INR 850 to INR 1200 |
Key Insights:
- Interior design Web pages cost $0.35-$0.45 per word in the USA and INR 2-5 in India.
- Marketing collateral, such as product catalogs, interior design catalogs, etc., commands the highest rates at $0.80-$0.90 per word in the USA and INR 8-9 in India.
- Design eBooks are charged at $0.45-$0.75 per word in the USA and INR 3-5 in India.
- Pricing guides for the interior design industry cost $0.40-$0.60 per word in the USA and INR 4-6 in India.
- Client guides that help residents choose the best interiors or interior designers for their residential space cost $0.45-$0.50 per word in the USA and INR 3-6 in India.
- Blog posts are charged at $0.20-$0.35 per word in the USA and INR 2 to 4 in India.
20. Travel and Tourism Industry
| Travel and Tourism Industry Content Writing Prices 2025 | ||||
|---|---|---|---|---|
| Type of Content | Prices in USA | Prices in India | ||
| (Pay Per Word) | (Pay per Hour) | (Pay Per Word) | (Pay Per Hour ) | |
| Web Pages | $0.40 to $0.50 | $40 to $50 | INR 2 to INR 5 | INR 200 to INR 500 |
| Blog Posts | $0.25 to $0.30 | $25 to $30 | INR 2 to INR 3 | INR 250 to INR 300 |
| Travel Trends Research | $0.60 to $0.70 | $60 to $75 | INR 3 to INR 5 | INR 300 to INR 500 |
| Travel Service Pages | $0.50 to $0.60 | $40 to $65 | INR 2 to INR 5 | INR 200 to INR 550 |
| Case Studies | $0.40 to $0.60 | $40 to $65 | INR 3 to INR 5 | INR 300 to INR 500 |
| Traveler Guides | $0.45 to $0.70 | $45 to $70 | INR 3 to INR 5 | INR 350 to INR 500 |
| Travel Price Guides | $0.40 to $0.65 | $40 to $65 | INR 3 to INR 5 | INR 300 to INR 500 |
| FAQ Content | $0.10 to $0.25 | $10 to $20 | INR 2 to INR 3 | INR 200 to INR 300 |
| Trip Comparisons | $0.35 to $0.40 | $35 to $40 | INR 3 to INR 4 | INR 350 to INR 400 |
| Travel eBooks | $0.40 to $0.45 | $40 to $45 | INR 2 to INR 5 | INR 250 to INR 500 |
| Marketing Content | $0.75 to $1.25 | $75 to $125 | INR 10 to INR 12 | INR 1000 to INR 1200 |
Key Insights:
- Web pages for the travel and tourism industry websites cost $0.40-$0.50 per word in the USA and INR 2-5 in India.
- Marketing content for the travel and tourism industry is priced at $0.75-$1.25 per word in the USA and INR 10-12 in India.
- Travel trends research is charged at $0.60-$0.70 per word in the USA and INR 3-5 in India.
- Traveler guides cost $0.45-$0.70 per word in the USA and INR 3-5 in India.
- Blog posts are priced at $0.25-$0.30 per word in the USA and INR 2-3 in India.
What Factors Influence Content Writing Prices Across Industries?
#1 Domain expertise of the writers
Writers who have previously worked in the domain will cost more, but their domain knowledge helps create unique and domain-specific content.
For instance, even if an IT content writer has worked on technologies such as CRM software, ERP, or Inventory management software content, if they haven’t previously worked on Kubernetes or AI/ML specifically, they are not yet domain-specific writers.
If you are building an AI/ML website, you not only need an IT content writer but also an IT content writer with domain-specific knowledge in AI/ML content writing.
#2 Content Agency
The content agency to which you are providing work (their expertise, experience, and current clientele and rank records) also matters a lot. Content writing service companies that have previously brought great results for their clients often charge more. However, this also guarantees better results than agencies that have not brought such results for their clients. For instance, if a content writing agency got first page SERPs for ‘Hire Bubble App Developers’ for their client, then it means they are a good fit for ‘Hire Python Developers’ content. The quality of content agencies influences their prices.
#3 Delivery Times
Content is a service, and therefore, it entails creating new content as needed. You cannot keep it ready-made like off-the-shelf products. Therefore, delivery times matter. Content delivery times vary based on the type of content writers you are hiring. Freelancers may have their delivery limitations unless they are working as a team.
However, content agencies have greater bandwidth when it comes to delivery. Prices will be affected by delivery timelines, urgent work requirements, frequency, and other factors.
#4 Content Quality Metrics Adherence
Content quality metrics include factors such as content structure, content logic, competitor research, correct stats and facts addition to the content, user intent adherence, grammar, proper readability, plagiarism checks, etc.
Writers who follow such quality metrics and provide reports on the same charge more than writers who do not follow such metrics.
#5 Content Engagement
Content Engagement is also important to keep bounce rates in check. For example, content writers who know how to smartly add elements for making content engaging, such as graphs, tables, anecdotes, pro tips, storytelling, images, analogies, quotes, and research references, will charge more as they are making the content more engaging. Also, content engagement is increased by how well it is articulated.
#6 SEO Adherence
Writers with advanced SEO expertise command higher rates by delivering search-optimized content. Their knowledge of keywords, search intent, and technical SEO elements not only positions the content for higher ranks but also helps increase organic traffic flow. Their knowledge of how to structure content for both readers and search engines (including schema markup knowledge and technical SEO elements) makes them valuable assets worth the premium pricing. This is an important pricing factor and sometimes can command premium pricing. In addition to SEO-friendly content, if the content writers also craft GEO-friendly content, the pricing can increase.
#7 Content Type and Format
Home pages, white papers, research writing, video scripts, and case studies cost more than blogs or simple service pages. The higher the complexity of writing, the higher the prices. Content requiring specialized formatting or multimedia elements commands higher rates than standard text.
Additionally, content that requires marketing materials, such as flyers, brochures, annual reports, and company profiles, costs more than content that can be accessed online.
#8 Industry Complexity and Target Audience
Content for specialized sectors, such as healthcare, fintech, stock market, 3D manufacturing, scraping technology, interiors, core IT, etc., commands premium rates due to the required technical expertise. Writing for professional audiences, such as readers of legal reviews, medical journals, and political opinion pieces, requires sophisticated skills and industry-specific insights. Such content writers cost more.
#9 Geographic and Market Factors
The location of content writers also affects the prices. The costs for hiring first-world country writers are often higher. Writers in the USA are more costly than those in India. The cost increases due to operational costs that one has to bear in the USA compared to India.
Content for international audiences requiring cultural sensitivity affects pricing. When writing content for the web, one must consider global sensitivities, as it is accessible to people worldwide.
#10 Discussion Requirements
Content prices are also influenced by the rounds of discussion required, special understanding needs, clients’ specific demands, revisions, and other exclusive requirements. For instance, a newly launched product with never-before-seen features may require the writer to attend meetings with the product team or sales team to thoroughly understand the features.
Sometimes they may also need to attend product demos that take extra hours. Such requirements increase the content writing costs.
How to Hire Content Writers/Agencies at the Best Rate and Best Terms (SOPs)?
- Always negotiate on the PPW or Pay Per Hour Rate quoted by the content writers (whether freelancers or content agencies).
- Create a Terms and Conditions Document/Contract for the Content Agency that you hire or the freelance content writer you hire for your project.
- The contract must include the scope of work, deadlines, payment terms, content quality checks and parameters, revision and editing policies, and SEO checks, among other relevant details.
- The contract should mention what reports you will receive from the writers (plagiarism reports, AI reports, grammar reports, SEO reports, etc.)
- You can also include any Writer’s Guidelines as you deem fit. If you don’t have any, you can check the writer’s guidelines here.
- Detail taxes, TDS deduction, payment modes, payment dates, and other mandatory regulatory requirements.
- Mention who the ultimate owner of the submitted content is, along with any confidentiality terms that you want to include.
- Keep the terms clear and understandable. For example, “For words considered as inferior or removed by the editor, no payment will be made. Writers must exclude those words from the final bill.”
- Know the key terms and conditions that should mandatorily go in the contract.
Wrapping Up
The content writing costs we have mentioned in the article are based on 2025. These are subject to change, and we will keep them updated every six months. The prices have been collated from the top 50 content writing agencies across India and the USA.
The prices are industry-wise, and if you wish to know more about how you can hire the best writers at affordable rates, please connect with the Elorites Team. We are always happy to help clients find the best writers who can provide them with quality content for their industry.
