Author: Elorites Content

Introduction It’s funny how the world changes so fast. No one knew the launch of generative AI and ChatGPT would disrupt the search engines so much. A few months back, it was all about SEO only. Now, content marketers and SEO experts are focusing on GEO and AEO also.  Yes, generative engine optimization (GEO) and answer engine optimization (AEO) are the new buzzwords in the SEO field. Content writers and SEO experts are bracing for the transition from SEO-friendly content writing to GEO-friendly content writing. For content creators and businesses, GEO optimization isn’t optional anymore—it’s survival. AI-based search engines are capturing more market, and users now tend to read the AI overviews before they head on to any actual website. In many cases, they leave right after reading the AI overviews and do not visit any website links. This is also called zero-click search.    In such cases, websites that want to survive the future of search will have to make sure that they are visible in AI overviews. This is where Generative Engine Optimization (GEO) comes into play.  Here’s what makes GEO different: while traditional SEO targets search engine rankings, GEO focuses on getting your content cited by AI systems.  Generative engines like ChatGPT and Perplexity favor content that’s well-structured, easily digestible, and contextually relevant. They look for clear headings, bullet points, and concise paragraphs that establish your expertise and trustworthiness. This guide walks you through practical techniques to optimize your content for AI-powered search engines—Writing GEO-Friendly Content or Content optimized for Generative Engines.  Some Eye-Revealing Stats About GEO  Generative engines are already making waves and will only become more influential. (Forbes) 60% of searches are now ended without clicking on websites (Zero Click Searches). Users are relying only on AI summaries. (Bain & Company Research Report)  Sundar Pichai, Google CEO, said: “We’re pleased with our strong Q1 2025 results. Underpinning this growth is our unique full-stack approach to AI. This quarter was super exciting as we rolled out Gemini 2.5, our most intelligent AI model. Search saw continued strong growth, boosted by the engagement we’re seeing with features like AI Overviews, which now has 1.5 billion users per month.” Prepare for the future of search by blending GEO and SEO strategies to improve retrievability and brand recognition. (Search Engine Journal) GEO techniques can boost visibility by up to 40% in generative AI responses. What is GEO-Friendly Content? Think of GEO-friendly content as writing for two audiences simultaneously:  Generative engine optimization creates content that AI platforms like ChatGPT, Gemini, Claude, and Perplexity can easily interpret, process, and reference when responding to user queries. While traditional SEO optimizes for ranking on search engine results pages, generative engine optimization (GEO) prepares content to be directly quoted or referenced in AI-generated responses. AI engines are more likely to present information in a question-and-answer format rather than as a list of links. GEO goes far beyond traditional keyword placement. GEO-optimized content follows a structured approach that aligns with how large language models (LLMs) analyze and repurpose information.  The fundamental difference is simple: content for generative engine optimization must be designed so AI can understand it, break it into parts, repurpose it, and quote it effectively. What makes content truly GEO-friendly is verifiable information through citations and statistics, making it more trustworthy to AI systems. Nine key techniques that make content more likely to be featured in AI-generated answers: Primary Objective of GEO:   The goal of creating GEO-optimized content is to position your website as a primary source that AI engines draw from when generating responses.  How GEO Differs from SEO?  “Generative engine optimization is still in its nascent stage. Right where SEO was at the beginning of the 2000s. Most of the GEO experts are SEO experts doing guesswork”, says Varsha Jain, Director at Elorites Content.   In fact, even many searches for GEO queries result in searches showing SEO headings. However, SEO and GEO are different, and sooner their difference will be clearer to the world.  Aspect SEO  GEO Search Results Users get links for further search  Users get direct answers created by AI Designed For Traditional search engines like Google, Bing,  and their algorithms AI search engines like Claude, Perplexity, and ChatGPT  Objectives To rank for results (to be placed on top of SERPs)  To get cited by the AI engine in the answer User Intent Based on keywords Based on query deconstruction to understand the meaning  User Experience Navigational experience  Conversational Experience  Content Structure Length, keywords, backlink, depth of research Explicit headings and subheadings (that AI can parse), verifiable data with proper citations, and direct answers to specific queries  Authority Signals Backlinks, Industry expertise, Niche expertise Contextual relevance and entity associations (brand mentions in authoritative sources)  Success Measure Organic traffic, Website clicks, user sessions, bounce rates, etc.  Number of times AI cites your website as a reference  In a recent survey that we conducted on LinkedIn and through Google Forms sent to over 1000 SEO experts, we found an interesting take on GEO vs SEO content. The poll asks a fundamental question: “Do you think the content writing world will transition from SEO-friendly content writing to GEO-friendly content writing?” The results show a perfect split between two dominant perspectives: 37% indicate a complete transition to GEO-friendly content. 48% suggested a hybrid future where SEO and GEO will both co-exist. 11% selected “Not Sure” – representing a small faction of SEO experts who are still evaluating the trend and waiting for confirmation. 4% voted “No” – revealing no major support for maintaining SEO-only approaches Why GEO-Friendly Content Creation is Important in the Age of Generative Engines? The most prominent content writers are trained today for writing for user intent and also following search engine optimization techniques. GEO is comparatively very new, and many are still struggling to adapt to this new development.  In many cases, it means the content writer has to change her/his style of writing. Sounds difficult? Right?  If you are a content writer, we understand how you must be

Exploring the types of content for the e-commerce industry? You have landed at the right place. Is E-commerce so simple as it sounds – selling products and services online? Multiple questions follow when a business decides to operate from an online platform.  How to make customers aware of your online products?  Are the products visible to your customers?  How to market your products on e-commerce platforms or marketplaces?  How do you tell online shoppers about the value of your products? How can your e-store and products become more visible than your competitors’? How to write the content for your e-commerce products so that it ranks on Google Shopping or on other popular e-commerce marketplaces?  The answer to all the above queries is e-commerce content writing.  E-commerce content writing provides you with industry-specific content that will take your business to the next level by solving all the questions raised above. Great content, a superior UI/UX, and professional product images can help increase your e-commerce business’s online visibility, rankings, and sales.  Types of Content E-commerce Platform Needs: An e-commerce platform is not driven by a single type of content but by an ecosystem of interconnected content formats, each serving a distinct role in the buyer journey. 1. E-Store Content E-store content forms the foundation of trust. A content writer loads an E-commerce website with informational content, including product pages, product descriptions, terms and conditions, return policies, shipping options, customer service, and more. There is persuasive content, such as offers, company background, and testimonials, to build a strong connection with buyers. E-store web content includes:  About Us pages Terms & Conditions Privacy Policies Return & Refund Policies Shipping & Delivery Information Customer Support Pages 2. Product Descriptions Product descriptions are salespeople without salaries. According to a study by Nielsen Norman Group, 20% of purchase failures occur due to incomplete or unclear product information. Quality product descriptions that detail specifications, USPs, competitive differentiators, product prices, warranty info, brand specifics, and how to use the product have a substantial impact on E-commerce sales. A professional content writer would create such product descriptions that persuade visitors to choose the particular E-commerce brand. High-performing product descriptions: Highlight benefits, not just features Address buyer pain points Use sensory and experiential language Include SEO-friendly keywords naturally 3. Product Demo Content (Videos & Visual Guides) Product demo videos and visual walkthroughs dramatically influence buying decisions. Shoppers are 73% more likely to buy after watching a product video. Videos enhance how products are displayed to e-commerce shoppers. It also intensifies the delivery of core competencies as videos strengthen engagement. A satisfying video includes a conceptual approach, HD format, and targeted video marketing. These include: Product introduction videos Product description videos Unboxing videos Usage tutorials Before-and-after demonstrations Product comparison videos 4. Blogs Blogs help e-commerce brands attract, educate, and nurture potential buyers before they’re ready to purchase. Companies that blog regularly generate 67% more leads than those that don’t. Standard blog formats & concepts are: Product blogs Products comparison blog Buying guides Trend articles How-to articles Industry insights 5. Social Media Content Social platforms are the new age product discovery engines. It is the content writer’s forte to make optimal use of social media platforms to build brand awareness. Also, replying to customer queries and highlighting their reviews improves the E-commerce brand’s online ratings. Content writers help brands with: Platform-specific social media posts  Social Media Videos Reels and Posts Relevant captions Brand storytelling E-commerce businesses can scale faster and increase their sales with social media marketing content. Social engagement improves brand recall and positively impacts search visibility. 6. Marketing Materials E-commerce marketing materials include infographics, email campaigns, SMS copy, product catalogs, etc. Each format serves a unique stage in the marketing funnel.  Marketing materials required for an e-commerce business are:  Infographics Email campaigns SMS copy Product catalogs Ad Copy Slogans Taglines Brand storytelling Campaign messaging Taglines 7. SEO Content SEO content for e-commerce brands ensures your products appear at the top of Google Shopping and e-commerce marketplaces. Your product must appear for the keywords the targeted audience searches for as they skim products. SEO content ensures discoverability. A professional content writer possesses the knowledge and experience to deliver quality content that appears in the top list of Google searches.  This includes: SEO-optimized Product Descriptions  Category descriptions SEO Content for Collection pages Optimized blogs FAQs Schema-optimized content 8. Buyer’s Guides Buyer’s guides serve as decision-support content for shoppers who are comparing options but haven’t finalized a purchase. These guides simplify complex buying decisions by breaking down features, use cases, pros and cons, and suitability for different customer needs. Well-crafted buyer’s guides reduce hesitation, shorten the decision cycle, and position the brand as a trusted advisor rather than just a seller. Buyer’s guides typically include: Product category overviews Feature-by-feature comparisons “Who should buy this?” sections Pros and cons of each option Use-case-based recommendations Expert tips and recommendations For high-ticket or technical products, buyer’s guides significantly improve conversion rates by answering questions customers didn’t even know they had. 9. Pricing Guides Pricing guides bring transparency and clarity to purchasing decisions. Many buyers abandon carts due to pricing confusion, hidden costs, or unclear value propositions. Pricing guide content explains cost structures, pricing tiers, subscriptions, bundles, discounts, and long-term value in a clear, customer-friendly manner. Practical pricing guides cover: Price breakdowns and inclusions Subscription vs one-time pricing explanations Feature-based pricing tiers Cost comparisons with alternatives Value justification (ROI-focused content) FAQs related to pricing and billing By proactively addressing pricing concerns, pricing guides reduce friction, increase buyer confidence, and lower cart abandonment rates. 10. How-To Guides How-to guides are educational, action-driven content pieces that help users understand how to use, maintain, assemble, or maximize the value of a product. These guides enhance post-purchase satisfaction while also influencing pre-purchase confidence. Customers are more likely to buy products that feel easy to use and well-supported. How-to guide content includes: Step-by-step usage instructions Setup and installation guides Maintenance and care guides Troubleshooting guides Best practices and tips Advanced usage tutorials How-to

The article identifies and lists the top 15 content writing trends to watch in 2024 for content writers, and content marketers.

Exploring the list of the best content writing tools to ease your content writing efforts? Elorites Content, Content Writing Services has compiled a list of the top content writing tool types you will ever need. It takes severe effort and a keen understanding of the ‘context’ to blueprint ‘outstanding content’. One also has to design a proper framework before one initiates content writing. It requires consistency and top-notch quality, along with a well-crafted action plan, to create authoritative content that delivers value to the target audience and converts them into potential customers. Often, content writers find it challenging to create catchy headlines, sharp meta descriptions, appealing graphical content, and an error-free final draft. Moreover, including visuals, a standard format, and the perfect length for the content requires additional effort and time. It may feel like a mess, but this arduous task can be made easier with content writing tools. Content writing tools make content writers’ work easier and more productive. However, choosing the right content writing tools is not as easy as it may seem. With a plethora of content creation tools and lucrative vendor offers, content writers may find it overwhelming to choose the best ones for themselves. Therefore, this article intends to help content writers select the top content writing tools as their ‘helpmates’ in writing exceptional content. What is a Content Writing Tool?  Content writing tools are software applications that help you write, develop, and create error-free, engaging content more quickly. These tools curate content to make it more compelling and refined. Content writing tools can be used to create exceptional content for your website, blogs, articles, or even social media posts. It acts as your instructor when you encounter difficulty with your write-up at any stage. There are many free and paid content writing tools available to make your life easier as a content writer and help you out with your content requirements. With the aid of the content writing tools, your content will flourish as: In short, after all this, there is no way your content won’t come to life.  Types of Content Writing Tools Content is the soul of your digital marketing efforts and strategies. But how to get noticed and grab attention when millions and billions of content are already floating around the World Wide Web? Here comes the role of content writing tools. The good news is that there are tons of content writing tools available for free! Free content writing tools offer features to help you create valuable, optimized content. But, if you want more robust features, you can always go for a paid subscription and avail the undiscovered functionalities.  Now, without any further ado, let’s look at the details of the top free content writing tools to ease your content writing work: (Category-wise) and (Name-wise). Category: AI Content Writing Tools AI content writing tools have revolutionized how content is created. These intelligent tools use natural language processing and machine learning to generate human-like text, saving time and boosting productivity. What are AI Content Writing Tools? AI content writing tools are software applications powered by artificial intelligence that can generate content ranging from blog posts to product descriptions. They analyze language patterns to create coherent, contextually relevant content from user input. 1. ChatGPT ChatGPT is an advanced AI language model developed by OpenAI that can generate human-like text responses. It has become one of the most popular AI writing assistants for content creators, marketers, and businesses looking to streamline their content creation process. Image Source: ChatGPT Key Features of ChatGPT: Generates high-quality content based on user prompts Creates various content types, including blog posts, emails, social media captions, and more Assists with brainstorming ideas and overcoming writer’s block Helps with content optimization and refinement Provides instant responses for quick content creation Supports content creation in multiple languages 2.  Google Gemini Google Gemini (formerly Bard) is Google’s advanced AI assistant that combines text, code, audio, and visual inputs. It’s designed to help content creators generate ideas, draft content, and provide information across a wide range of topics. Image Source: Google Gemini Key Features of Google Gemini: Multimodal capabilities that integrate text with images Generates creative content, including blog posts, email drafts, and social media content Built-in access to Google’s search capabilities for up-to-date information Supports content creation across multiple languages Assists with research by summarizing complex information Helps with editing and refining existing content Category: Paraphrasing Tools Paraphrasing tools help content writers rephrase text while preserving its original meaning. These tools are invaluable for avoiding plagiarism, improving readability, and creating fresh variations of content. What are Paraphrasing Tools? Paraphrasing tools use advanced algorithms and AI to rewrite sentences and paragraphs in different words while preserving the original message. They’re particularly useful for content writers looking to repurpose content, avoid repetitive language, or create unique content from reference materials. 3. Quillbot QuillBot is a popular AI-powered paraphrasing tool that helps content writers rephrase text while maintaining its original meaning. It’s especially useful for avoiding repetitive language and improving the overall flow of content. Image Source: QuillBot Key Features of QuillBot: Multiple paraphrasing modes (Standard, Fluency, Formal, Simple, Creative, Expand, Shorten) Integrates with Microsoft Word, Google Docs, and Chrome Includes a built-in grammar checker Summarizer tool to condense long text Citation generator for academic content Vocabulary enhancement suggestions Category: Content Editing Tools For content creators, writing is fundamental. And to make sure what they pen down stays safe, writing tools come in handy. The writing tools ensure whatever you write stays on your PC and doesn’t get lost!  What are Content Writing Tools? Writing tools are applications that assist writers in writing, editing, viewing, and formatting written text. They are either installed on your PCs or mobile devices or can be used online as web-based applications. 4. Google Docs Google Docs is a web-based word processor that lets users create, save, and edit files online. Well, most of you are already using this content-writing tool. For those who don’t, trust me, you have

Here are comprehensive guidelines for content writers aiming to produce top-quality, SEO-friendly, AI-free, plagiarism-free, and human-generated content that has the potential to rank well on Google.

It is a fact that people get easily bored with reading narratives. For you, your written piece may be the best you have written yet, but the reader doesn’t need to take it as enthusiastically as you. Also, your written content competes with 15.87 terabytes of data per day! At any given moment, brands, businesses, individuals, influencers, etc., across social media, websites, and emails, are in a race to catch the attention of the viewer, which sadly spans only a few seconds (competing with the goldfish here!). So one thing is clear. Making your content stand out in the fiercely competitive digital space is certainly a tough task.  But is it impossible? Not at all. In this blog, through our research and experience of making it work for some of the best names in the industry, we bring you the 15 must-have content elements that make your content stand out in the crowded digital space. 15 Ways to Create Highly Engaging Content  Some brands are doing phenomenally well, and some are struggling for their content’s visibility on the internet. HubSpot, Neil Patel blogs, Gartner, Forbes, etc. What is it that these brands do differently? Why does their content rank better than competitors? Have they decoded how the algorithms work or gotten into the user’s psyche? What these brands do know for certain is the art of applying proven strategic elements to their content to make it engaging for their audience. We at Elorites Content have spent hours understanding the relationship between content elements and their performance (in terms of time per user session). From our research, we have come up with 15 elements that we think are the best additions to your content to make it more engaging for the readers. Let’s see what are some of the most proven ways to make content engaging for the audience. 1. Anecdote Attract With Anecdotes Anecdotes are the most failproof way to strike an instant chord with your audience. Iconic brands like Apple, Coca-Cola, Google, Dove, and Nike have captured the attention of millions through anecdotal campaigns and storytelling that refuse to leave viewer’s minds even after decades. Anecdotes have an instant appeal and work directly on the psyche of people. You can use it to bring your brand story to life or share the experience of real customers. 2. Facts Connect With Your Audience With Facts Facts are truth. Adding credible facts from credible sources remains one of the top ways to make your content more engaging. Let’s do a test. Would you be more likely to believe the above statement if I backed it with data from credible sources emphasizing that 75% of respondents found data-backed content more credible? Or would you rely solely on belief without evidence?  Today’s discerning audience isn’t gullible and knows how to find their way. The only way and a good way to make it to the audience’s heart is through power-packed fact-based content. This builds brand credibility and develops a loyal customer base. 3. Pro Tips Share Pro Tips For Humans Google has always reiterated its inclination to support content that is based on a “people-first” approach and is based on experience, expertise, authoritativeness, and trustworthiness (E-E-A-T). When the internet world is filled with data about anything and everything what is it that you are delivering that is unique? Why should the audience bother to view the refurbished content, that says the same thing in different words? What is your content’s X-Factor? Sharing pro tips through analytical insights, and adding original POV is one of the key ways to make your content stand out. Nobody cares to read the content that is stale and a makeshift version of narratives already present on the internet. People seek a blend of uniqueness, authority, and credibility in the content they choose. They are always looking for what more can they get from the time they spend with your content. And if doesn’t have a unique appeal then they close tabs in the blink of an eye. 4. Story-telling Bring Your Brand To Life With A Story Why is it that people remember stories they learned as 5 years old, but fail to remember other simpler things they saw a week ago? It is because stories stick and make a deep emotional connection that stays for years, and customers love stories! Jennifer Aaker, the author of the book titled “Dragonfly Effect” states that stories are remembered up to 22 times more than facts alone. And content that works on story-telling appeals to the customers as well. A survey reveals that approx. 75% of customers want brands to include stories in their marketing campaigns, and when it’s the customers’ wish, it becomes an unmissable opportunity for brands to connect emotionally, build trust, and create a lasting impact. 5. Graphs Back Your Content With Graphs Graphs are a great addition to a content plan. Not only does it give your viewer a visually appealing quick insight, but is an excellent way to break the monotony of the content. Readers usually spend the first few seconds to take a glance through the content and make a decision if the piece is worth spending time on. A graph loaded with important insights provides them with a visual anchor and allows them to decide in their favor. 6. Images Add Visual Appeal With Images Ever heard about an increase in engagement by 1100% solely through the power of images? A company did exactly that! A company named Conversational is known to have increased its engagement by using Canva images and saw an increase in engagement of 1100%. This is just an example of how images can make your content stand out.  7. Tables Engage Your Audience Through Dynamic Tables If you are talking about an already complex and heavy topic, the attention span is sure to dwindle. But what if you give your readers precise information in tabular format? There are two things you achieve.  For one you give your raiders what

In today’s digital age, content writing plays an integral role in shaping online communication. But have you ever wondered about its origin and how it has evolved? In this article, we will delve into the history of content writing, exploring its roots and tracing its journey to the modern context. The origins of content writing can be traced back to a time when only a handful knew how to write, and it was done through symbols and signs. Today, everything we read online is considered content – from recipes of specific dishes to Wikipedia entries.  The evolution of content writing is ongoing, but its growth skyrocketed with the advent of the internet and the advances in online marketing. This led to the emergence of professional content writers in the industry. They are the creators behind product descriptions, blogs, articles, tutorials, news pieces, reviews, and many other types of content. Let us start by looking into the origins of the words ‘content’ and ‘writing’. Content Writing Etymology The term “content writing” is a relatively modern term that has emerged with the rise of the internet and digital media. The term “content” originates from the Latin word “contentus,” meaning “to be satisfied,” and the Old French word “contenter,” implying a state of satisfaction. In a digital context, “content” refers to information or media that satisfies an audience’s need for information, entertainment, or engagement. On the other hand, “writing” is derived from the Old English word “writan,” meaning “to score, outline, draw the figure of.” Together, “content writing” refers to creating written material that satisfies a specific audience’s needs or interests. The concept, while new in the context of digital media, has ancient roots tracing back to the Stone Age when people first started to convey information and stories through cave paintings Historical Timeline for Content Writing Content writing has a rich history that can be traced back to the earliest forms of human communication. Here’s a brief timeline: Today, content writing continues to evolve, with a greater focus on personalized content, chatbot interactions, and generative AI. Content Writing Relevance in Modern Context  Content writing has immense relevance in the modern context: Marketing: It serves as a critical tool for businesses to engage their audience, increase visibility, market their products on online and offline channels, and ultimately drive profitability. SEO: It involves the creation of high-quality content that is optimized for search engines and provides value to the audience. The evolution of SEO has made it vital for content to deliver genuine value rather than merely focusing on keyword inclusion. Generating Leads for Businesses: Content writing plays a pivotal role in generating inbound leads, which are more cost effective than traditional marketing methods. Online Presence: In today’s digital era, businesses and individuals heavily rely on content to establish and maintain their online presence. Creating high-quality content on websites, blogs, social media platforms, and other online channels is crucial for building and solidifying a brand’s identity. Engaging with the Target Audience: Content serves as a valuable tool for engaging with your desired audience. Whether it’s through blog articles, social media updates, or email newsletters, well-crafted content keeps your audience informed, entertained, and connected to your brand. Education and Information: Content writing serves as a medium to educate and inform readers. It offers valuable information, insights, and solutions to problems. Through content, knowledge, and expertise can be shared, positioning the author or organization as an authoritative figure in their respective field. Customer Support: Content goes beyond attracting new customers; it also plays a vital role in supporting existing customers. Frequently Asked Questions (FAQs), user manuals, and help guides are all examples of content that assist customers in effectively using products or services. Communication and Narrative: Content provides a platform for storytelling, which is an incredibly powerful way to emotionally connect with audiences. By crafting compelling narratives through content, brands can forge deeper connections with their target audience. Summing Up Content writing has come a long way from its humble origins in the Stone Age to its pivotal role in the digital age. Its etymology reflects its purpose – to satisfy and engage. As we journey through the historical timeline of content writing, it becomes evident that it has always been a tool for communication, promotion, and connection.  In the modern context, it remains indispensable for businesses, online presence, education, and customer support. Content writing is not merely a craft; it is the bridge that connects creators and audiences, making it an ever-evolving and vital force in our interconnected world. Author: Jayesh Mehta Jayesh Mehta is the Director of Elorites Content Private Limited. He is an avid reader and prolific writer. He writes about the latest content writing trends, tools, and technologies. When not busy, you will find him taking a content writing session for the enthusiasts.

It is every SEO guy’s dream to rank on SERPs’ first page. But even when they do their job diligently, they are dependent on content writers. Well, they can provide the keywords and SEO guidelines to the writers but whether the content is qualitative is difficult to know. SEO managers need to see that the content is well-researched, factually correct, and better than the competitors. Also, they need to evaluate that the content is industry and business-specific, target audience-specific, and has new values insights that are original. Otherwise, anyone can use AI tools and spin the content to deliver the same repeated content that is already spamming the search engine result pages. Don’t worry, as a trusted content writing service, we at Elorites Content have got you covered. In this article, we’ll examine a few of the most crucial quality metrics that SEO professionals can evaluate and monitor to make sure the content they are publishing is of high quality and meets the criteria of Google’s EEAT. What are Content Quality Metrics Specifically? Content Quality Metrics are parameters that define the quality of content. Metrics measuring the quality of your content can give you important information about how well the content is positioned to compete with other websites. This also tells if any page is not ranking then who is at fault? Content Writer or the SEO guy? By monitoring content quality indicators, you can better understand how your content appeals to the viewers or fits their user intent or not. A. Key Content Quality Metrics to check before publishing Are: 1. Content Structure When we talk about content structure, we’re discussing how we arrange and show the info in an article or any piece of writing. If you get it right, your article’s way easier to read, and people like it better. Providing proper heading structures like H1, H2, and H3 is key to structuring the content. Also, look for how the subheadings have a logical structure. For instance, when you are writing an article on custom inventory software features, your structure should be like the below:  Nielsen Norman Group did research that shows people skim online content in a shape like a letter F. So, remember to use headlines little titles, and lists. “Think of a clear structure like a map for your audience,” says the word wizard Ann Handley.  Proper structuring ensures that readers can easily navigate and digest the information. 2. Content Logic Content logic is the soul of the content. Always assume that readers know better and are there on the internet for meaningful and logical information. For instance, if your topic is the Benefits of Algo Trading for stock traders, still you have to mention the risks involved in it. If you don’t reveal that Algo software can develop any glitch, go awry, go wrong, and create trading mistakes or unwarranted trades, then your content is not logical.  While your primary job is to see if the content writer has mentioned all the key benefits of Algo trading, checking the risk disclosures is also important. This is content logic. Let us take another example. If you are promoting any sugar-based carbonated drink, you cannot discuss the health benefits of it. Even if the content topic is: Health Benefits of Carbonated Drinks. Because your audience is not a bunch of fools. Logic is the sense behind the content and anyone compromising with it will ultimately face the penalty from both –readers and search engines.  Rand Fishkin, a pro in SEO, says, “Content without logic is like a puzzle with missing pieces.” Content that makes sense keeps readers hooked and in the know. 3. Competitor Research Competitors are everywhere. The world of SEO and content is not an exception. Your competitors may be writing and publishing content that is already a benchmark in the industry. Therefore, ignoring their content can be a grave mistake. SEO guys need to check thoroughly that the content that they are going to publish meets competitor research criteria. Competitor research can be done by searching content published on same topic by industry competitors, product competitors, service competitors and local competitors. 4. Primary & Secondary Research Research is the backbone of any quality content. Primary research involves collecting data firsthand through surveys, interviews, or experiments. It adds originality and authenticity to your content. Secondary research, on the other hand, involves collecting information from existing sources such as articles, reports, and studies and using the same in your content. For example, if you are writing about the impact of remote work on employee productivity, surveying remote workers provides first-hand insights. Complementing it with studies from reputed sources like McKinsey or Harvard Business Review strengthens credibility. 5. Statistics and Facts Nothing builds credibility like numbers. Statistics and facts from reputed sources add weight to your content premise, argument, and increase its authenticity. Data from reputed government websites, research organizations, brand leaders, industry research reports, international journals, peer-reviewed journals, etc., multiplies a content’s quality and authenticity. For instance, if you’re discussing the biomass or bioenergy, adding stats from IEA (International Energy Association) or UN Department for Sustainable Development adds credibility. Be sure to cross-check facts, provide accurate citations, and avoid outdated data. 6. User Intent User Intent Understanding user intent is vital for content optimization. There are three main types of search intent: Content must match user intent. For instance, this content’s user intent search will be: Content quality metrics, content quality checks, SEO checks for content, content key performance metrics, etc. Google prioritizes content that directly addresses user queries, leading to better rankings and engagement. 7. Readability No matter how insightful your content is, if it’s difficult to read, many readers will get repelled by your content. Readability ensures that content is easy to understand, engaging, and digestible. Some best practices include: A good rule of thumb is to aim for a readability score of Grade 8 or below on the Flesch-Kincaid scale, ensuring your content is accessible to a broad audience. 8.