Author: Elorites Content

Introduction Content writing for marketing purposes is tough, especially when it comes to engagement metrics. It is difficult to engage your audience with marketing content (blogs, web pages, service pages, ads, etc.).  Content writers must contend with endless scrolling if they cannot create content that keeps website visitors engaged.  While there are many elements that make content engaging– such as graphs, tables, images, anecdotes, stories, etc., by which content writers try to enhance the engagement metrics and prevent their readers from leaving their content very soon, using movies can be a very result-oriented approach.   Famous movies, scenes, dialogues, and characters are a strong source of engagement for content writers. Using movie references in content can turn even the most dry posts into immersive experiences.  Integrating cinematic elements doesn’t just make your writing more fun; it connects with the psychology of your audience readily, as most readers will easily comprehend the movie scene or dialogue and how it fits into the content context.  This article explains in detail how content writers can use movies to create engaging content that nourishes the appetite of their readers and keeps them interested in the content.  Three Ways to Use Movies for Engagement Boost Movies can create deeper connections with viewers and quickly trigger memories. When you use their reference in your content, you can not only explain complex concepts more easily but also capture the viewer’s attention.  For instance, if you are explaining how poor competitor analysis, stubborn attitude, and delayed decision-making can harm a business, starting with the example from the movie Lamborghini: The Man Behind the Legend (2022) can be a strong engagement hook.  This film shows how inaction, competitive ignorance, and a stubborn attitude cost Ferrari, and how Lamborghini, which originally made tractors, became Ferrari’s formidable competitor. Another example is Moneyball. It is a biographical sports drama about Oakland A’s general manager Billy Beane’s successful attempt to assemble a baseball team on a lean budget by employing unconventional computer-generated analysis to acquire new players. The film teaches group dynamics and the role of ‘change’ and ‘innovation’ in any business.  Therefore, if you want to write about group dynamics, unconventional business approach, or innovations, reference the film Moneyball in your content.  When you reference a popular film, you’re instantly creating a rapport with the audience. Familiar stories, memorable movie scenes, and popular characters evoke nostalgia, refreshing the audience’s memories and letting you capture their unwavering attention. There are three prominent ways to use movies for content engagement:  Movie Scenes: A single scene can explain a complex idea.  Movie Dialogues:  One famous dialogue can communicate a brand message faster than a full paragraph. Movie Characters: A beloved character can represent your audience’s struggles better than any content.  1. Movie Scenes: How to Use For Engagement Metrics? For instance, if you are a finance content writer explaining concepts such as the economic crisis, risk management, or the stock market, you can cite the film Too Big to Fail, which chronicles the 2008 financial crisis. Many financial concepts can be learnt from this movie. Your audience can easily relate to the movie. Systemic risks and their consequences, how financial regulatory bodies operate, and the importance of contigency plans in the financial world are all concepts we can learn from the movie.  See the scene below from the Too Big to Fail Movie:  https://www.youtube.com/watch?v=RmGfWkuu6Zo&pp=ygUgZmFtb3VzIGRpYWxvZyBvZiB0b28gYmlnIHRvIGZhaWw%3D If you are writing about decision-making, a never-give-up attitude, or perseverance, quoting scenes from The Pursuit of Happyness is the best approach. Review the scene below from the movie that demonstrates how, even in adverse situations, honesty, grit, and calm behavior can deliver the desired results. The protagonist, Christ (Will Smith), goes directly to an interview after spending a night in jail and therefore doesn’t have time to change into a formal shirt. He runs to the interview place and still manages to crack the interview. without even wearing a shirt  https://www.youtube.com/watch?v=UUDKEbX5OQw&pp=ygUfcHVyc3VpdCBvZiBoYXBwaW5lc3MgYmVzdCBzY2VuZQ%3D%3D The American motion picture 12 Angry Men (1957) depicts an adapted closed-room drama in which a dissenting juror in a murder trial attempts to influence the verdict with his personal prejudices and biases. The film and its scenes can be quoted to illustrate concepts such as prejudice, bias, human psychology, the power of influence, and the complexities of the human mind, anger management, and leadership, among many others. If you are writing about events such as global warming, environmental causes, or climate disruptions, quoting from movies like The Day After Tomorrow or Geostorm is a perfect way to begin the article.  More examples of how to use movie scenes for content engagement:  Remember the scene from the film The Founder where Ray Kroc tells one of the McDonald brothers about why he chose to take control of the McDonald’s brand name.  https://www.youtube.com/watch?v=gN0Xt6LUJlk&pp=ygUgdGhlIGZvdW5kZXIgbW92aWUgYmF0aHJvb20gc2NlbmXSBwkJhwoBhyohjO8%3D If you are writing about any cross-cultural business theme, no film better illustrates it than Outsourced. Outsourced is a lively comedy that dives into the chaos and charm of cross-cultural encounters and unexpected romance. When Seattle call center manager Todd Anderson (Josh Hamilton) is let go after his company shifts operations to India, he must journey overseas to train his successor. Immersed in a whirlwind of unfamiliar customs and workplace surprises, Todd navigates the vibrant streets of India, all while yearning for the comforts of home. Check out the scene below from Outsourced: https://www.youtube.com/watch?v=hGKCkvNk_zI&pp=ygUVZmlsbSBvdXRzb3VyY2VkIHNjZW5l 2. Movie Dialogs: How to Use For Engagement Metrics? If you want to create a highly optimistic note for your audience, then you can start with the dialogue from the movie Theory of Everything, where Professor Hawking gives a speech about the philosophy of life that helps you.  “It is clear that we are just an advanced breed of primates on a minor planet orbiting around a very average star in the outer suburb of one among a hundred billion galaxies, but ever since the dawn of civilization, people have craved for an understanding of the underlying order of the world. There ought to be something very special about the boundary conditions of the universe, and what

Introduction If you run a small business or work as a freelancer or are a professional services provider, you’ve probably thought about using social media marketing to grow your business. However, using social media for marketing purposes needs a focused approach.  This is where you can implement high-performance social media marketing funnels to grow your brand. You just need the right strategy to implement such funnels. Proper strategies can help your business grow and make your social media efforts pay off. This article will guide you through the steps to create social media marketing funnels that help your business grow. Using these strategies can help your business stand out.  Why Social Media Marketing is Important? As of 2025, 65.7% of the global population is active on social media. (Source) 90% of consumers use social media to follow trends and cultural events. (Source) 78% of people prefer learning about new products or services through short videos. (Source) Eighty-three percent of marketers report that social media is now their main channel for acquiring customers. (Source) 4 Stages of Creating High-Performance Social Media Marketing Funnels for Small Businesses Want to grow viral on social media? Want to get quality leads from social media pages? Or want to increase your brand awareness by using social media’s immense power? But not sure how to begin?  This article will help you!  You just need an effective social media marketing funnel and a sound content strategy.  What is a Social Media Marketing Funnel? In marketing, a funnel illustrates the steps a customer takes before making a purchase. With the rise of new marketing technology, funnels now reach across more customer touchpoints than ever before, including websites, social media platforms, and ad networks. Usually, the steps are Awareness, Consideration, Decision, and Advocacy. Funnels help you guide your customers from their first contact with your business to the final sale, thereby increasing your revenue and growing your loyal customer base.  In the social media context, a social media marketing funnel is a marketing funnel that works through your business’s social media channels.  It usually has four stages:  Awareness Consideration Decision Advocacy At each funnel stage, you are required to create relevant social media content (posts, reels, stories, ads, etc.). To get the best results, small businesses should build, improve, and fine-tune each stage. Let’s look at each stage and what it includes: Stage 1: Awareness  At this stage, your customers are exploring their options and might not even know your brand exists yet. This is your golden opportunity to introduce yourself by sharing content that solves their problems. So, you have to create social media content that helps spread awareness about your brand, business, products, services, and solutions by providing content that solves customers’ pain points.  The best types of social media content for this stage include: #1 Educational posts Educational and informational posts/reels help your audience learn about a topic and find solutions to their problems. Sharing these videos on your social channels keeps leads interested, shows your expertise, and keeps your customers informed. Brands that focus on teaching their audience with helpful videos can reach more people. When you share useful information, people are more likely to find you. This method, called inbound marketing, builds awareness and trust in your brand. Share simple tips, how-tos, or explainers related to your industry.  Example: A bakery sharing “5 signs your bread is actually fresh.” #pro tip: Post the video on YouTube and share the links on your social media channels. #2 Humor and Satire Posts Adding humor to your marketing is a great way to share your message. For example, meme marketing grabs attention and lets you highlight your products or services. Humor helps build trust and a stronger connection with your audience, which leads to more engagement. Light humor, trends, or memes (when relevant) help humanize your brand.  Example: A playful post like “When you realize marketing is more than just posting once a week.” #3 Inspirational Posts Inspirational videos work well at the awareness stage because they motivate customers and can influence their buying decisions. These videos can also increase website traffic, as people may come back to watch them again. Sharing inspirational quotes on Instagram, Facebook, and Pinterest can help you reach even more people.  For example, brands selling protein products often create gym motivation videos. These campaigns inspire fitness enthusiasts to stay active or motivate newcomers to start working out. When it comes time to buy protein powder, these brands are top of mind. #4 Problem-focused Posts In your social media posts, talk about common pain points your audience faces—without pitching your product yet. Example: A freelance content writer can create posts on the benefits of quality content for small businesses, 5 mistakes companies should avoid before hiring content writers, etc. #5 Short-form Videos & Reels Quick, engaging videos grab attention fast and are heavily favored by algorithms. Create short videos that explain a concept about your brand, product, or industry, or that provide a solution to an issue customers face.  For instance, a company compliance provider can create a short reel on mandatory compliance for private limited companies and share it on Instagram and YouTube. #6 Infographics & carousels Posts Easy-to-scan visuals work great for first-time viewers who are just scrolling. A survey found that on Instagram, carousel posts have an average engagement of 1.92%, outperforming both images (1.74%) and videos (1.45%).  For instance, if you are a digital marketing company, you can share a step-by-step process of creating and implementing Google Ads for Small Business and post it as an Instagram carousel. #7 Behind-the-scenes Posts Show the people, process, or passion behind your business. This builds early trust. Such glimpses of office life, staff interaction, playful videos, etc., get more engagement due to their organic nature. Creating such videos in the first stage (awareness) is good for building brand identity and awareness. Go for Paid Ads Besides organic content, you can use Facebook Ads, Instagram Ads, LinkedIn Ads, and other paid options

Rankings rarely improve by chance. They are the result of a well-structured SEO strategy, where internal and external linking play foundational roles. Internal and external links together create context, authority, and clarity in navigation for both users and search engines. For content writers, mastering internal and external linking is the difference between a standalone blog post and a powerful, high-ranking piece of digital real estate.  For a good rank, you will need a strong SEO strategy for the website, which requires understanding internal and external linking – their importance, benefits, and best practices, and how they can help enhance your SEO.  Here, we have prepared a guide to help content writers understand internal and external linking, with appropriate examples.  This comprehensive guide explains: What internal and external links are Why they matter for SEO How to use them strategically Common mistakes to avoid Real-world examples and best practices Websites with strong linking structures are crawled 40% faster than poorly linked sites. What is Internal Linking?  Internal links are hyperlinks that point to another page on the same website. Internal linking helps connect your content, making it easier for users and search engines to navigate the website. They serve as the breadcrumbs that lead customers through your online store and encourage them to explore more of your offerings. How Internal Linking Works? Connects related content Distributes link equity (SEO value) Improves crawl depth and indexing Strengthens topical relevance Image Source: WordStream Role of Internal Linking in Enhancing SEO Strategy  Internal linking is the most important SEO tool for website optimization.  #Eases Google Indexing Google Crawlers prefer internal linking to index new content on websites, and these strategies lead to faster, more accurate content indexing.  #Increases Site Strength to Internal Pages You can transfer link juice from your homepage or other popular sites to your internal pages by building effective links. This connectivity helps improve your overall search engine results. #Boosts SEO Internal links with keyword-rich anchor text increase content value and help improve ranking in search engine results and SERP features.  #Enhances Value for Visitors You can enhance the user experience, promote prolonged site engagement, and build trust by connecting relevant content. Benefits of Internal Linking  Enhances usability using anchor text  Improves page rank Boost page views  Reduces the bounce rate Improves the site’s indexing Examples of Internal Linking  1. Linking to Related Pages In the blog post about ‘Enhancing web scraping services with Data analytics and brand monitoring’, you can link to “Brand Monitoring” and “Data Analytics” for a higher authority page on your website.  2. Linking to Cornerstone Content  In the blog post about Working with an AWS Premier Tier Services Partner, you can link to your “Cloud Development Services” to complement the topic and show your service in detail.  3. Breadcrumb Navigation  On the “Portable Speakers” product page, the breadcrumbs will include internal links to the “Portable” and “Party Speaker” category pages.  4. Contextual Links  Links are placed naturally within content paragraphs. On an e-commerce page that displays “Features of Samsung S21”, you can link to a page that shows several Samsung mobile phone models, on a page explaining Samsung S21 Features, link to Samsung Mobile Models Comparison.   5. Link from New to Old Content For the blog post about “Mobile App Development Trends 2024”, you can link to the previous blog that shows Mobile App Development Trends 2023.  Further study: Resources to study internal linking and its best practices: https://yoast.com/internal-linking-for-seo-why-and-how/ https://neilpatel.com/blog/the-complete-guide-to-internal-linking/ https://backlinko.com/hub/seo/internal-links https://moz.com/learn/seo/internal-link What is External Linking?  Hyperlinks to pages on other websites are called external links. Hyperlinks are links aimed at a domain that is not the same as the one on which they are generated. Both inbound and outbound external links are common phrases. In the first instance, we are talking about links that point to your website from another website. The latter are links to other domains that you have added to your website.  How External Linking Works? Connects your content to authoritative and relevant websites Signals credibility and trustworthiness to search engines Helps search engines understand content context and relationships Improves user experience by offering additional reference resources Enhances topical authority through association with high-quality domains Supports natural link-building and SEO best practices Role of External Linking in Enhancing SEO Strategies  #Enhanced credibility  You can request that search engines identify your website as a trustworthy source by including links to reputable, high-quality websites. Both your website’s credibility and its search engine ranking may benefit from this. #Enhanced referral traffic If you provide links to other websites, you can draw in readers from different sites who are curious to find out more about the subject you are covering. This will enhance website traffic, which in turn might raise your website’s search engine ranking. #Increased Visibility  External linking helps your website to appear in other websites’ search results.  #Improved User Experience  You can improve your website’s user experience by including links to relevant, helpful websites. Higher levels of happiness and engagement might follow, which could help your website rank higher in search results. #Better Indexing  Search engines find and index your website’s content more quickly when you connect to other websites. This can help search engines recognize the context and relevance of the information on your website, thereby increasing your website’s visibility in search results. Benefits of External Linking  A high-quality external link increases your website’s authority. External links to other websites will not lower your page rank. An external link is equivalent to providing other resources for reading content. External link boosts credibility.  Examples of External Linking  1. External Linking to Relevant Sources  It is essential to include an external link, but ensure it adds value to both the audience and the content. External links add context and support the main points by linking to relevant websites with higher domain authority.  For example, provide external links to studies, infographics, films, data, or other resources that support or expand upon your points of contention. Selecting anchor text for external links is vital for

The goodwill of your digital marketing agency is determined by the work you deliver to your clients, and content is a significant factor in that work. A brilliant piece of content acts as fuel for every digital marketing campaign. Outsourcing your clients’ content needs to professional content writing companies lets you focus on your clients’ other digital marketing activities, such as PPC, Google Ads, branding, SEO, and link building.    While an in-house content team is always a reliable way to consistently deliver great content to your clients, outsourcing content requirements to professional content writing services can be highly beneficial in multiple situations. It is more scalable and cost-effective, and you get access to industry- and niche-specific writers. Something that cannot be achieved even by hiring 3-5 content writers for your firm.    Wondering how?   This post provides a detailed explanation of how outsourcing client content can be highly beneficial for digital marketing agencies.    Why is Good Content Essential for your Digital Marketing Firm? As per a digital marketing industry report, the global digital marketing market size was valued at USD 653.65 billion in 2025. With a whopping CAGR of 9.20%, it will reach USD 1500+ billion by 2035. However, it is a highly competitive industry. It is one of those industries where outcomes matter the most. Clients ask for leads, more traffic, more visibility, keyword rankings, and ad performance. When you are a digital marketing agency working in such a massive industry, you have to put all your efforts into keeping clients happy and increasing your revenue. The opportunities in this 600+ billion-dollar industry are enormous.  Content is the backbone of digital marketing. Whether you want to make a reel viral or get first position for any keyword, it’s not possible without above-average and people-friendly content.  Help your clients rank on Google- This is the first thing that clients ask from digital marketing companies. Whether the digital marketing agency will help them rank on SERPs.SEO content writing helps the brands you work with grow and become more visible to their audiences through high rankings.  Help you gain authority for your clients- When you post regular content that adds value to the reader, your clients’ brands gain authority in the market. People start to resonate with your site, which helps your digital marketing agency reach a wider audience.   Drives conversions- A good piece of content drives many conversions to the client’s website.  Builds Trust and Credibility – Quality content written for your clients positions your clients as industry thought leaders. When potential clients see your expertise through valuable content, they’re more likely to trust you with their digital marketing and brand-building needs. Improves Client Retention – Agencies that consistently create high-performing content for clients demonstrate clear ROI, leading to longer client relationships and reduced churn. Creates Competitive Differentiation – In an oversaturated market, standout content helps your clients stand apart from thousands of other competitors. Generates Valuable Data Insights – Quality content attracts engagement, providing rich analytics that inform future marketing strategies for both your agency and clients. Improves Social Share– Exceptional content gets shared, commented on, and referenced, creating social proof that is essential for customers to trust your clients’ brands.  Facilitates Premium Pricing – Digital marketing agencies that deliver superior content can keep premium prices. Clients pay more when they know your content will be a significant differentiator for their digital marketing performance.  Reduces Advertising Costs – Strong organic content performance can decrease reliance on paid advertising, improving overall campaign profitability. 10 Benefits of Outsourcing Client Content to Professional Content Writing Companies  Digital Marketing content writing services provide expertly written, SEO-friendly content for digital marketing agencies. This content is offered for both their own websites and their clients’ websites, blogs, social media, etc. Content that builds trust, establishes relationships, and shows your agency’s caliber. Types of Clients’ Content You Can Outsource to Content Writing Companies     1. Web Pages Content writing agencies deliver content matching your client’s web layout or structure it from scratch, based on competitor research. From the home page to landing pages, they create stellar content for your client’s website. 2. Blog Posts Professional content writers deliver insightful blogs and articles related to your client’s products/services and industry keywords. Get industry insights, trends, and educational blogs about concepts and theories related to your client’s business verticals. 3. Social Media Posts From trending memes to viral content on FB, X, LinkedIn, Insta, etc., in the language current generations use, content writing companies provide it for your client’s social media marketing needs. 4. Case Studies You can showcase your clients’ work to their audiences through case studies. Content writing firms create these to be helpful, especially in generating trust and leads for the client. 5. Portfolio As not every client’s work can be presented as a case study, content writing agencies create portfolio content that shows their work across multiple industries, domains, and products. 7. Lead Generation Content Content specialists develop high-value content pieces, such as checklists, templates, and buyer’s guides, that help generate quality leads for your client’s digital marketing funnel. 8. Industry News Content writing services provide content for your client’s website with the latest news, updates, and statistics. With industry news content, they establish leadership, create a unique identity, and work toward becoming a market leader. 8. Press Releases Professional writers create PR materials that showcase your clients’ best moments, events, awards, achievements, and new launches: in the news, webinars, client acquisitions, best work, etc. 9. Resources Content writing experts can create content for resource pages such as white papers, e-books, research articles, survey articles, and guides that help your clients establish themselves as authority in their industry. 10. Organization Videos Through interactive videos, content creation teams showcase your client’s culture and values and support brand building. They write excellent scripts for these organizational culture videos. 11. Product/Service Pages Content writing professionals provide easy-to-understand product/service descriptions and content on their functionalities, modules, integrations, add-ons, USPs, features, plans, etc. 12. Marketing Material Content

Having an online footprint is no longer a luxury but a necessity. Especially for small businesses, it’s a need of the hour. When today’s customers check the best shops nearby or read reviews on Google and other online channels before venturing out to shop, it’s essential to have an online presence through a website, an online store, a Google Business page, and social media pages or ads. Small businesses such as retail stores, service businesses, mom-and-pop stores, small shops, boutiques, showrooms, hardware stores, bookstores, etc., that aspire to build a customer base in their local area often choose digital marketing. It is cost-effective and therefore preferred by those just starting their businesses.  While small businesses need digital marketing, many may not know how to go about it. While there are professional digital marketing agencies out there to help, you can also do it yourself. There is a step-by-step process for attempting a DIY (Do-it-yourself) digital marketing for a small business. In this guide, we explain how small business owners like you can do digital marketing themselves.  DIY Digital Marketing for Small Businesses: Step-By-Step Process For attempting DIY digital marketing for your small business (retail store, service business, or a boutique/showroom, etc.), you need to do two things: a. Build Digital Assets b. Do Regular Digital Marketing Activities.  We have listed down the particulars of both in the table below. The rest of the guide provides a detailed process to do these two activities.   Part 1: Build Digital Assets Step 1: Build a Great-Looking Website with High-Quality Content The digital era we live in has made it necessary for businesses to have an online presence. It not only adds credibility to the brand but also helps to flourish globally. A great-looking website means an intuitive, innovative UI/UX, and high-quality content.  #How to Build a Great Website?  You need 3 things:  Domain (GoDaddy or Hostinger) Hosting (Hostinger preferred for small businesses)  Website Builder (WordPress preferred for small businesses) First, buy a domain name from providers such as Hostinger or GoDaddy. Also, buy a hosting plan. Once you log in, you get free website builders (WordPress) and many free templates to build a website using plugins.  To develop a WordPress website, you can also learn from videos, as it is a simple drag-and-drop process. Many YouTube tutorials are available for the hosting provider you have chosen. For instance, check out the video here on building a website with Hostinger.  #Write Great Content for Website:  Digital marketing efforts must focus on creating high-quality content for small businesses’ official websites. Writing must focus on products, services, USPs, target audiences, and related topics.  The visitors’ short attention span can be extended by ‘publishing engaging content’ on the company’s website. An intuitive, well-designed website with high-quality content writing plays a key role in generating more leads when done correctly.  Types of Webpages Required:  Website Home page Landing pages Category pages Service Pages Product description  Pricing pages Solutions About us page Resource Page Blog page Testimonials Customer success stories  For the content part, you need website copywriting, slogans, titles, taglines, etc. To engage the audience regularly, nothing works better than serving them high-quality content with an inherent value proposition. Great content not only helps showcase an excellent brand story but also builds goodwill that lasts. And when your content game is on point, it takes your sales goal to reach its maximum potential.  Every website copy should include valuable elements that establish you as the authority in your field. Starting with consistency and engagement, and moving to emotional kinship, curating content that converts takes patience and effort.  For content, you can use tools such as ChatGPT. However, you will need a professional content writer to develop high-quality ranking content.  Hire Industry-specific content writing services if you don’t know how to write SEO-friendly content.  Remember: ‘Website building’ and ‘Writing content’ contain certain highly technical aspects.  If you can spare time to read or watch YouTube videos on building a small business website, then DIY is suggested. However, content writing is a creative skill that will undoubtedly require some outside help. You can hire a freelance content writer or connect with a small business content writing agency that charges less than others. If you don’t know how to write content, hire a content writing agency or a freelancer. Search for Content Writing Services on Google and shortlist the top 5 ones. Connect with them, schedule a meeting, and discuss your requirements, costs, etc.   Step 2: Create Social Media Accounts Social media is the best place to promote your products and services. When you start your business (open a retail store or launch a new product/service), social media can help you reach your target audience quickly and cost-effectively.  Create Social media accounts on Instagram, Facebook, and LinkedIn. (Easy Video Tutorials are available to set up social media accounts, pages, and settings for businesses.) Use YouTube to find these videos. Search individually. For instance, search How to Create an Instagram for Business Account?’ You will see plenty of Videos. Once you are done with it, search for how to create Instagram posts for business or how to run Instagram ads for business. All types of videos are available on YouTube.    Create engaging content for your business to post on social media and promote it.  Create social media reels, posts, and videos that can be boosted as social media ads (Instagram Ads, Facebook Ads, LinkedIn Ads, Twitter Ads, YouTube Ads, etc.).   The following resources will help:  How to Create a Professional Instagram Account? How to set up Facebook for Business? Types of content covered: Social media Posts Social media Videos Reels and Stories Social media captions Hire a Social media manager if you don’t have time to create social media posts/reels/stories.  For effective social media handling, you can outsource your social media management to any freelance social media manager. Find these professionals on LinkedIn and Instagram. These people help you create posts, reels, and stories, and they charge a small fee

If you are an Outsourcing company, such as BPOs, KPOS, IT outsourcing, manufacturing outsourcing, recruitment process outsourcing, or accounting outsourcing, or any other prominent outsourcing services provider, you need quality content for your website, social media pages, and other digital channels. From ranking high on SERPs for your business-related keywords to generating qualified leads, quality content can help you 10X your business.  Wondering how? Content is key to Google and other search engines. These search engines prioritize quality content above all else when ranking outsourcing companies in search results.   Therefore, you need to create expert-level content for your business category to rank higher.  This is where you need to collaborate with or hire a content writing company that specializes in writing content for the outsourcing industry companies.  How Quality Content Drives Web Traffic and Leads for Outsourcing Industry Companies? Check the search results below for the keyword: ‘IT Outsourcing Companies in the USA’ The companies that appear in such results are sure to get more online leads, organically. These companies will also enjoy more brand recognition and awareness. These companies also earn easy trust because of their organic appearance in search engine results pages (SERPs). How do these companies appear in search results out of the several thousand other companies in the same industry?  Obviously, these companies have better writers and are developing core content that positions them as the authority in their industry segment. Go the the websites of companies such as BairesDev, ScienceSoft, etc., and you will see what differentiates them—their content.  Similarly, check the search results below for the keyword: ‘Recruitment Process Outsourcing Companies in the USA’.  You will see that the companies that appear at the top of the SERPs—KornFerry, Cielo Talent, and PeopleScout will obviously get more business than their competitors.  One thing is clear here as well: the content of KornFerry or PeopleScout is next-level and better than its competitors’. Go and check the website of PeopleScout, and you will find the relevant service pages, great articles, and other resources.  What I mean is that these companies have industry-specific content writers who create content that is really helpful, SEO-friendly, authoritative, and unique. These characteristics rank them highly in the SERPs, as shown above.  Now, they either have in-house content writers or have outsourced it to the best content writing agencies in the industry.  So, even you can achieve such rankings and generate more leads or get 10X brand visibility if you are able to hire great content writers or outsource your content to an outsourcing industry content writing company. If you don’t know how to evaluate content writers to hire for your purpose, you can partner with a content writing agency who have proven experience in developing content for the outsourcing industry companies. As an outsourcing company yourself, you already know the benefits of outsourcing processes to the experts in the field. In case you still have any doubts, you can read our article Busting Myths of Outsourcing Content Writing Needs to External Agencies.  What is outsourcing industry content writing? Outsourcing industry content writing involves creating specialized website content, marketing materials, and digital assets for companies that provide outsourcing services.  Benefits of Hiring Content Writing Services for BPOs, KPOs, IT Outsourcing Companies, and More   Types of Content Needed for Outsourcing Industry Companies Content Writing Companies Provide Outsourcing Industry-Specific Content:  Web Pages Experienced writers can write to-the-point, audience-oriented website content. Web pages are key for showcasing your outsourcing expertise, local/national/global delivery capabilities, your technology infrastructure, your workforce and their skills, and your competitive advantages. Well-written web pages, including key landing pages, get you great leads.  Blog Posts Professional blog writers employed by the content writing agencies know how to write engaging, informative, and helpful blog articles addressing outsourcing trends, best practices, technology integration, cost-benefit analyses, etc.  Service Descriptions On your website, there must be a section titled-services. This details all the services you provide, along with compelling taglines, short descriptions, features, scope, your process, clientele, and outcomes. Content writing companies can assist you in writing them exceptionally well.  Process Documentation Clients are interested in understanding your process before outsourcing their project/work to you. A clear, comprehensive process guide is the key to helping your clients understand your SOPs, methodologies, frameworks, and security approaches. Professional content writers can assist in this, too. Content writing agencies can develop insightful comparisons that showcase different outsourcing models. Case Studies Outsourcing companies must also write case studies detailing how they have served their clients and the results they achieved. However, there is always a standard format for case studies, and content writing companies can do it better.  Security & Compliance Guides Content writers can develop detailed guides explaining your data security protocols, compliance frameworks, and risk management approaches. These guides reassure potential clients that their sensitive information will be protected when they outsource to your company. Security content is crucial for building trust in today’s data-conscious business environment. Team Expertise Profiles Your team may have great qualities, certifications, skills, and expertise in various business domains. How do you convey this to clients? Through a section titled: ‘Our Team’. Professional writers can craft compelling team member profiles that showcase your global talent pool and specialized expertise. Well-written team profiles help clients feel confident in the people who will handle their outsourced work. Cost-Benefit Analysis Every client needs ROI for whatever they spend. Experienced writers can create data-driven and methodical cost-benefit analysis content that clearly demonstrates the financial advantages of your outsourcing services. They explain the operational efficiencies and strategic benefits clients can achieve by working with you. This content helps prospects justify their decision to outsource to your company. White Papers Content writing companies can create authoritative white papers for your outsourcing business. These documents explore innovations in outsourcing, market trends, regulatory changes, and new service delivery models. Well-researched white papers establish your company as a thought leader in the outsourcing industry and generate valuable leads from potential clients. Client Testimonials Professional writers know how to present client success

Need the right partner to hand over your website content or marketing content to a content writing company in India? However, you are facing the dilemma of selecting the best content writing services company in terms of price, quality, features, and service.  Additionally, location matters if you want to have in-office visits.  We have collated a list of the top 10 content writing companies in India after thorough research into their content types, clientele, offerings, quality metrics, USPs, deliverables, niche, industries served, timelines, and location.  Whether you are a startup, an SME, or an enterprise, this guide will help you make an informed decision about the best content writing service company that aligns with your business goals. How this list was compiled:  Step 1: We conducted Google SERP research to find ‘content writing services’, ‘content writing service agencies’, ‘content writing companies’, ‘content writing service companies in India’, and more to check which companies prominently appear for all these keywords. This is important, as if these companies cannot appear on SERPs for relevant keywords themselves, how will they rank your content? Additionally, we excluded companies that are primarily based in the USA but appear in search results for Content writing companies in India solely because of their SEO. We also excluded companies whose focus is on ‘translation’ rather than content writing for content marketing purposes.  Step 2: We shortlisted the top 20 companies and then studied these companies on the following parameters:  Clientele (current and past)  Client diversification (industry-wise) Client types (B2B, small businesses, medium-sized businesses, large-scale or enterprise businesses)  Countries served (clients from diverse countries) Pricing (in both US dollars and Indian Currency) Pricing for various content types Industries served Niche offered Quality Metrics  USPs and features offered Locations Top writers, team, and their expertise, experiences, and credentials Delivery times Google Reviews Client reviews and testimonials Case studies Year established and years in business Step 3: Based on the above study, we selected the top 10 content writing service companies that performed well across all parameters.  List of Top 10 Content Writing Companies in India #1 Das Writing Services Das Writing Services (DWS) is a professional content writing agency based in Kolkata, West Bengal. Das Writing Services stands out as a reliable and professional content writing partner, emerging among the top three content writing services on SERPs.  Locations Das Writing Services operates from Kolkata, India.  803A, Tower 1, 8th Floor, PS Srijan Corporate Park, Sector V, Salt Lake City, Kolkata, India – 700091 Phone: +91 9433822497 Email: business@daswritingservices.com Clientele (Current and Past) DWS has served prominent clients, including Clear Tax, Mia by Tanishq, HDFC Life, and Bajaj Finserv. Their clients praise the agency for professionalism, adherence to deadlines, brand-optimized content, and strong SEO results. Client Diversification (Industry-wise) Das Writing Services caters to a broad spectrum of industries, including BFSI and fintech, fashion and lifestyle, education and edtech, healthcare, automotive, renewable energy, real estate, technology, tourism, hospitality, and entertainment. Countries Served Primarily India, with services adaptable for global clients seeking high-quality SEO content. Pricing (Indian Currency) Individual Package: Starting at ₹4 per word (below 10k words monthly) Economy Package: Starting at ₹3.2 per word (up to 1 lakh words monthly) Business Package: Starting at ₹2.8 per word (above 1 lakh words monthly) Image Source: Das Writing Prices Each package includes dedicated writers and editors, content performance tracking, unlimited meetings, and monthly reports. Niche Offered Das Writing Services offers a wide range of content types, including: Blog Writing (website blogs, financial blogs, lifestyle blogs, guest blogs, affiliate blogs) Article Writing (authoritative, SEO, how-to, listicles, informative) Website Content (home/about, service pages, legal pages, footer, location pages) E-commerce Content (product descriptions, reviews, press releases, category pages, voice-optimized content) Specialized Services (landing pages, social media content, Quora posts, YouTube video content, renewable energy content) Copywriting Services (rewriting, brochures, company profiles, web stories, editing, proofreading) Technical Writing (user guides, quick start guides) Quality Metrics 100% human-generated content with a strict no-AI policy In-house trained writers with 3 months of training SEO-optimized content following Google guidelines Manual editing to eliminate factual and grammatical errors Copyscape-verified plagiarism-free content Dedicated research and development team Use of SEO tools like YOAST and word density checkers USPs Fully in-house managed teams Dedicated research & development and operations departments Comprehensive revision policy to ensure client satisfaction Bulk content writing with dedicated teams for large projects Strong focus on SEO and commercial impact Google Review Ratings: 4.1 stars based on 110 ratings #2 Content Whale Established in 2018, Content Whale appears among the top three content writing companies in searches related to the same on Google and Bing.  Locations Content Whale has offices in both India and the USA.  India (Headquarters): 91springboard, Lotus, Andheri East, Plot No. D-5 Road No. 20, Marol MIDC, Andheri East, Mumbai, Maharashtra 400069 Phone: +91 9653149289 Email: business@content-whale.com USA Office: 1 East Erie St, Suite 525, Chicago, IL 60611, United States Clientele (Current and Past) Content Whale has served over 3,000+ brands, including UpGrad, BCG (Boston Consulting Group), ICICI, Tata, RedBus, HSBC, Thomas Cook, Wazir, Khatabook, Zenonco, and Microtex. Client Diversification (Industry-wise) Their client types include large enterprises and small businesses. Content Whale serves clients across multiple industries, including agriculture, health and beauty, automotive, sports and fitness, real estate and construction, entertainment and gaming, marketing and advertising, Finance, Education, and Healthcare.  Countries Served: Content Whale serves clients globally with a specific focus on: India (headquarters) USA (has a dedicated US division) Operations in 15+ countries, as mentioned on their website Pricing (US Dollars and Indian Currency) Indian Pricing: Basic content writing starts at Rs. 1.50 per word, with most services priced at INR 2 per word.  US Pricing: The basic price starts at $4 per 100 words (as mentioned in their FAQs). Content Whale’s pricing varies based on content type and word count.  Content Whale offers flexible pricing that varies by content type, and they have a price calculator on their website for customized quotes based on content type and quantity. Source: Content Whale Niche Offered Content

The content writing field is in demand in the age of digital marketing. Whether brands want a robust online presence or rank on SERPs, content is the main driver of any such endeavor. Therefore, businesses hire digital marketers and content writers. Bigger companies have teams of SEO experts and professional content writers.  What I want to say is that content writers are in demand, and even as AI-generated content is expanding, the value of human content writers remains. In fact, AI has given more value to human writers. Good companies seek human writers who can write better than the mundane, repetitive lines of Gen AI tools.  So, if you want to build a great and prosperous career as a content writer or SEO content writer, this guide will help you understand the content writing field, its offerings, career types, opportunities, salaries and remuneration, career trends, and many other aspects that one should know before entering the field. Who should read this guide?  If you are someone who wants to build a career in content writing. If you have heard about content writing and want to know how to become one. If you are good at writing and analysis, and want to explore the content writing field. You want to bag freelance writing jobs and need to know how to get it.  If you want to become a tech writer, copywriter, technical writer, content writer, content strategist, content manager, freelance content writer, creative writer, industry-specific content writer, such as a medical content writer, manufacturing content writer, e-commerce content writer, hospitality content writer, and so on.  What is Content Writing Field? Content writing field is generally considered the subset of digital marketing. Why? As content writers create content that is meant for marketing, branding and reputation (authority) building and it is generally disseminated on digital avenues. Why content writers write content? (Purpose) Content writers write specific content which has one of the below purposes:  Content writers develop content that informs users about any brand’s products or services Content writers create content that educates potential customers about what a brand offers. Writing content that helps establish industry authority by demonstrating expertise and thought leadership. Content writers develop content that is used on websites, web pages, social media pages, web portals, and other digital properties of their clients.  Content that helps generate leads by driving traffic to the website or bringing the landing pages on top of SERPs.  Write resources that solve problems, address customer pain points, or answer user questions. Content writers also write to create content that helps brand connect with audiences or build trust such as brand stories, case studies, newsletters, email sequences.  Content for social media channels to boost social presence or do social media marketing Specialized content for promoting products, or writing content for explainer video scripts, presentation content, brochure or catalog content, banner taglines, etc.  Write research articles, survey-based articles, product comparisons, product feature articles, and other resourceful content for building brand’s authority on digital channels.  Write content for ad copies, advertorials, guestposts, etc.  Write content for internal documentation, reporting, compliance purposes, tutorials, staff training, and demo content.  Write content to showcase better than competitor brand value. Content writers develop content for ranking their client’s websites on search engines. For this purpose they write keyword-specific content, cluster articles, SEO-friendly articles, etc.  So, by becoming a content writer, you will be fulfilling one of the above purposes.  Now you know what content writers do. Let us now see if the content writing field has any sustainable future or not.  Content Writing Industry: An Overview The content writing services industry is now a multi-billion-dollar global market. Below are some prominent reports that show how the industry is performing worldwide. (market size and revenue).  The content writing services industry is expected to reach USD 35 billion by 2032 from the current 22 billion. (Coherent Market Insights 2025) The Global Content Writing Services Market size is expected to be worth around USD 38.6 Billion By 2033. (Market.us report)  As per Cognitive Market Research, Content writing sales revenue in the USA is $ 7247.1 million, and in India, it is around $ 1003.3 million.  The content writing services market is projected to grow at a CAGR of 7.2% between 2025 to 2033.  The global digital content creation market size is projected to reach USD 69.80 billion by 2030, growing at a CAGR of 13.9% from 2025 to 2030. Content Writing Jobs Data:  If you see data across Glassdoor, LinkedIn Jobs, Indeed, or ZipRecruiter, you will find many job opportunities in the content writing field for both in-house and remote content writing jobs.  Demand for Industry-specific content writers:  Content writers are required across all industries, from IT and Manufacturing to Hospitality and Education. Even plumbing companies need to build websites and hire writers. We are therefore witnessing demand for content writers for every field. Industry-wise content writers, such as logistics content writers, finance content writers, hotel content writers, solar content writers, and so on.  Overall, the content writing service industry is on the rise. And offers many job opportunities for aspiring writers. Types of Content Writers  Now you know that the content writing industry is promising. You should also know what are the different types of content writers and then you can choose to become one from them. However, you can achieve expertise in each type and become a 360-degree content writer.  Content writers can be classified into various categories. Some of the prominent classification types are as below:  1. Content Writers Types by Specialization  2. Content Writers Types by Industry Niche 3. Content Writers Types by Position/Designation Qualifications and Skills Required to Become a Content Writer While freelance writers do not need specific educational qualifications, they must possess skills such as writing, technical, industry-specific knowledge, SEO acumen, proficiency in content writing tools, etc. However, those seeking content writing jobs also need some degree qualifications. Some recruiters may also ask for content writing certifications. We have outlined all the skills and qualifications required

If you are a biomass industry stakeholder, you are a part of the $150 billion industry globally. Despite this impressive growth, many biomass companies struggle to market their solutions effectively.  From manufacturers of biomass to biofuel equipment to biomass technology providers, many companies still struggle to find the right market, customers, and leads. This is why digital marketing for the biomass industry becomes very important.  The right digital strategies, premium website content, and significant online presence can make a difference for biomass companies–they can get better leads and develop better brand awareness and equity.  Biomass Industry Needs Digital Marketing (Quality Website Content+UI/UX)  When discussing sustainability and ecological responsibilities, the biomass industry stands out as a beacon of hope for the planet. A sustainable future cannot be envisioned without significant advancements and growth in this sector. Industries reliant on energy understand that to ensure a constant and economical power supply, biomass-based energy generation is a practical and prudent solution.  The market is evolving at scale, owing to a push from various governments around the world that are pushing for renewable and sustainable sources of energy and shifting from fossil fuels.   The biomass industry includes manufacturers of biofuel using various biomass-to-bioenergy conversion techniques.  However, most biomass industry companies struggle to find the right leads, prospects, and customers. The main issue is with their digital presence. No doubt their equipment, solutions, and technology may be at par with the best in the industry, but their poor digital marketing strategy may be hampering their growth.  Below are the key challenges they face:  #1 Low Awareness of Biomass Products and Solutions  The biomass industry faces challenges related to public awareness about biomass products and solutions. Low awareness is the primary reason why many potential biomass products fail to gain the traction they deserve in the market. Many potential customers simply don’t understand the full benefits and applications of biomass technology, creating a significant knowledge gap that effective content marketing can address. #2 Lost Sales to Top-Ranking Biomass Companies  Secondly, owing to several competitors in the segment, it is often hard to gain visibility on search engines. Biomass companies with better SEO and high-quality content on their website tend to rank higher in search engines and sell more than those with lower rankings. Without strategic SEO optimization, even companies with superior biomass solutions can remain invisible to potential clients who typically don’t search beyond the first page of results. #3 Trust and Credibility Issues Trust remains fundamental, especially in B2B contexts where buyers make purchase decisions based on trust. Therefore, companies with great products but poor digital marketing may not enjoy sales as their peers who have better digital presence. Professional, informative content establishes thought leadership and builds the confidence necessary for prospects to commit to significant biomass technology investments. All these reasons make it natural for biomass industry companies to increase their digital marketing spend and hire better biomass content writing services to write premium content for their websites.  By writing quality content on their websites and developing websites with better UI/UX, biomass industry companies can mitigate all the above-mentioned challenges and create a competitive edge. The return on investment for quality digital marketing in the biomass sector is substantial, with companies reporting increased lead quality and shortened sales cycles after improving their online presence. If they rank better, they are more visible, and it naturally improves their sales, brand credibility, and revenue. Ranking high on search engines also creates better leads and provides pricing leverage to biomass companies. You can keep premium pricing if you are among the top 5 or top 10 biomass companies when customers search for biomass products and solutions.  List of Major Biomass Industry Companies that Can Benefit from Digital Marketing and Quality Website Content Writing  Commercial Biomass Producers & Operators Technology Providers Industry Associations & Supporting Organizations Research & Support Services Effective Digital Marketing and Content Strategies for Biomass Companies #1 Developing Specialized Content Types for the Biomass Industry Based on industry best practices, biomass companies should develop the following essential content types: Product Content: Comprehensive details about biomass products, machinery, equipment, and conversion technologies. This should include detailed specifications, performance metrics, efficiency ratings, and compatibility with various feedstock types to help buyers make informed technical decisions. Process descriptions: for pelletizing, briquetting, shredding, and other biomass-to-bioenergy solutions. Visual process flows, timeline expectations, resource requirements, and output projections should accompany these descriptions to provide a complete operational understanding. Technology Comparisons: Comparisons of various biomass conversion methods. Detailed examination of conversion technologies, feedstock requirements, and economic benefits. These comparisons should include objective cost-benefit analyses, ROI calculations, and real-world case studies demonstrating performance in different operating environments. Content on Conversion Processes Sustainability Reports: Content articulating environmental benefits, carbon footprint reduction, and circular economy contributions. These should include quantifiable metrics like carbon dioxide equivalent (CO2e) reduction per ton of feedstock processed and lifecycle assessment data verified by third-party organizations. Implementation Guides: Step-by-step explanations of machine features, workflow, integration, and maintenance. Implementation content should address common integration challenges with existing systems and include troubleshooting sections based on customer feedback and support data. Buyer’s Guides: Comprehensive information on biomass systems, specifications, and requirements. Effective buyer’s guides should segment content by industry application, scale of operation, and budget considerations to help prospects self-qualify and move through the sales funnel. #2  Take the SEO Approach SEO matters because search engine referrals drive more than 60% of web traffic. Without a comprehensive SEO strategy, even the best biomass content will remain undiscovered by potential customers searching for solutions online. Your biomass SEO strategy should focus on: # Keywords: Target keywords that are industry-specific, informative, business keywords, commercial keywords, and more.  For instance:  Long-tail keyword variations should also be targeted, such as “industrial biomass pellet machine for agricultural waste” or “ROI calculator for biomass gasification systems.” #Quality Backlinks: Collaborate with renewable energy publications and industry authorities. Develop a strategic outreach program to industry publications with guest posting opportunities, case studies, and technical white papers that generate high-authority backlinks.

Have you ever come to the realization that there is too much information on the internet?  Well, if you have, then chances are you’ve been experiencing a content shock.  Open YouTube or Instagram, and you see millions of shorts, videos, and reels on the same topics. Open LinkedIn, and you see the same repeated posts with different timelines or by different people. Open Google and search for any content, and you see hundreds and thousands of websites competing for the same keywords or different webpages in the search results with the same topic, and in many cases, the same content repeated in different languages. What is happening? The influx of content exceeds the rate of consumption.  Too much information on the internet.  AI is exacerbating the challenges faced by content creators, webmasters, and businesses seeking to create unique content. If you are a content creator, website owner, or content writer, it is essential to understand how to mitigate content shock and protect yourself and your audience from its implications and adverse effects. This article will help you do so.  What is Content Shock?  Content shock occurs when someone becomes overwhelmed by the amount of information they need to organize and consume. It is a modern and digital form of sensory overload.  For a layperson searching digital channels such as websites, social media platforms, listing sites, aggregators, marketplaces, discussion platforms, and forums, the abundance of information is a significant issue. It hampers their ability to judge what information is really useful and which information they need to avoid.  Additionally, too much information creates the problem of filtering out low-quality information that may be misleading and generated for marketing or superficial reasons.  Reasons leading to Content Shock:  Easy access to the internet, digital devices, mobile devices, content creation tools, and AI content generators. Low-cost hosting services and the free nature of search engines make it easier to publish content. Popularity of social media and its exponential usage (the scroll and reel culture) among Gen Z. Content marketing and digital marketing are becoming the core of marketing (preferred over traditional marketing media). It increases the need for published content. Tools such as drag-and-drop website builders, automated social media post generators, and Canva for designing, among others, make content creation more accessible. Is Content Shock a Content Marketing Problem? Content marketing has proven to be a powerful tool for businesses to establish their brand and generate leads. Brands use content marketing to establish themselves as experts in their field, deliver valuable information, prompt action from customers, and promote a product or service. Currently, an entire army of content marketers is scrambling to capture attention for their websites or social media pages. Everyone is churning out page after page of articles simultaneously. While content marketing is important, content shock can render it ineffective. You know that if you want to succeed in any area of life, being good isn’t good enough. For the sake of content marketing, all creators are churning out content without focusing on quality and differentiation.  Content Shock and Its Various Interpretations Content is the lifeblood of every business. But today, people are drowning in the content sea. We’ve all had experiences where we’ve scrolled through thousands of articles to find a few good bits. Why is it? Yes, that is due to content saturation, which ultimately leads to content shock.  We have identified 5 Major Problems with this flood of content:  Most online content is of substandard quality (written or developed by uncertified or unqualified writers).  No mechanism to find the best quality content on the internet, except for the dependence on search engines’ algorithms.  The quality of content varies across websites as well. Even the best-quality websites often produce mediocre content in certain sections.  Too much content is being generated due to AI. However, most of it is paraphrased, rephrased, repurposed, and generated by poor prompts.  Even the unauthoritative sources generate content at scale using AI. Such content has no value.  Let us see various interpretations of content shock:   #1 Information Overload Content shock occurs when we feel overwhelmed by an excessive amount of content everywhere. Reading articles, watching videos, or checking social media becomes exhausting because there’s simply too much to process. #2 Content Repetition Content shock occurs when the same content appears on multiple social media channels. This repetition can annoy followers, who may perceive it as spam and potentially lead them to unfollow or ignore future content. #3 Memory Challenges Content shock makes it hard to remember information because there’s too much coming at us. With smartphones and constant notifications, keeping up with all the content shared online becomes impossible, making retention difficult. #4 Mindless Consumption Content shock happens when you catch yourself scrolling through feeds without actually seeing what’s there, or opening articles without reading them. This zombie-like browsing (causing mental issues) is common among younger generations who grew up with social media. #5 Shrinking Attention Spans When facing content shock, people develop shorter attention spans for content. This leads to confusion as too much information hits at once, causing people to spend less time on each piece and reducing overall content quality. Too many digital devices and information overload shrink our attention span, says Dr. Gloria Mark, PhD, professor of informatics at the University of California, Irvine. (Source) #6 Decision Paralysis Content shock creates a paradox of choice where having too many options for content consumption leads to decision fatigue. People become unable to decide what to read, watch, or listen to next, often resulting in abandoning the search altogether. #7 Quality Dilution As content volume explodes, quality standards drop. Content shock refers to the phenomenon where the increasing volume of mediocre content makes it harder for consumers to find truly valuable information, creating a needle-in-a-haystack problem. #8 Trust Erosion Content shock leads to skepticism about all information. When bombarded with contradictory content from countless sources, people struggle to determine what’s trustworthy, eventually developing a generalized distrust of online information. #9 Engagement Decline

Introduction It’s funny how the world changes so fast. No one knew the launch of generative AI and ChatGPT would disrupt the search engines so much. A few months back, it was all about SEO only. Now, content marketers and SEO experts are focusing on GEO and AEO also.  Yes, generative engine optimization (GEO) and answer engine optimization (AEO) are the new buzzwords in the SEO field. Content writers and SEO experts are bracing for the transition from SEO-friendly content writing to GEO-friendly content writing. For content creators and businesses, GEO optimization isn’t optional anymore—it’s survival. AI-based search engines are capturing more market, and users now tend to read the AI overviews before they head on to any actual website. In many cases, they leave right after reading the AI overviews and do not visit any website links. This is also called zero-click search.    In such cases, websites that want to survive the future of search will have to make sure that they are visible in AI overviews. This is where Generative Engine Optimization (GEO) comes into play.  Here’s what makes GEO different: while traditional SEO targets search engine rankings, GEO focuses on getting your content cited by AI systems.  Generative engines like ChatGPT and Perplexity favor content that’s well-structured, easily digestible, and contextually relevant. They look for clear headings, bullet points, and concise paragraphs that establish your expertise and trustworthiness. This guide walks you through practical techniques to optimize your content for AI-powered search engines—Writing GEO-Friendly Content or Content optimized for Generative Engines.  Some Eye-Revealing Stats About GEO  Generative engines are already making waves and will only become more influential. (Forbes) 60% of searches are now ended without clicking on websites (Zero Click Searches). Users are relying only on AI summaries. (Bain & Company Research Report)  Sundar Pichai, Google CEO, said: “We’re pleased with our strong Q1 2025 results. Underpinning this growth is our unique full-stack approach to AI. This quarter was super exciting as we rolled out Gemini 2.5, our most intelligent AI model. Search saw continued strong growth, boosted by the engagement we’re seeing with features like AI Overviews, which now has 1.5 billion users per month.” Prepare for the future of search by blending GEO and SEO strategies to improve retrievability and brand recognition. (Search Engine Journal) GEO techniques can boost visibility by up to 40% in generative AI responses. What is GEO-Friendly Content? Think of GEO-friendly content as writing for two audiences simultaneously:  Generative engine optimization creates content that AI platforms like ChatGPT, Gemini, Claude, and Perplexity can easily interpret, process, and reference when responding to user queries. While traditional SEO optimizes for ranking on search engine results pages, generative engine optimization (GEO) prepares content to be directly quoted or referenced in AI-generated responses. AI engines are more likely to present information in a question-and-answer format rather than as a list of links. GEO goes far beyond traditional keyword placement. GEO-optimized content follows a structured approach that aligns with how large language models (LLMs) analyze and repurpose information.  The fundamental difference is simple: content for generative engine optimization must be designed so AI can understand it, break it into parts, repurpose it, and quote it effectively. What makes content truly GEO-friendly is verifiable information through citations and statistics, making it more trustworthy to AI systems. Nine key techniques that make content more likely to be featured in AI-generated answers: Primary Objective of GEO:   The goal of creating GEO-optimized content is to position your website as a primary source that AI engines draw from when generating responses.  How GEO Differs from SEO?  “Generative engine optimization is still in its nascent stage. Right where SEO was at the beginning of the 2000s. Most of the GEO experts are SEO experts doing guesswork”, says Varsha Jain, Director at Elorites Content.   In fact, even many searches for GEO queries result in searches showing SEO headings. However, SEO and GEO are different, and sooner their difference will be clearer to the world.  Aspect SEO  GEO Search Results Users get links for further search  Users get direct answers created by AI Designed For Traditional search engines like Google, Bing,  and their algorithms AI search engines like Claude, Perplexity, and ChatGPT  Objectives To rank for results (to be placed on top of SERPs)  To get cited by the AI engine in the answer User Intent Based on keywords Based on query deconstruction to understand the meaning  User Experience Navigational experience  Conversational Experience  Content Structure Length, keywords, backlink, depth of research Explicit headings and subheadings (that AI can parse), verifiable data with proper citations, and direct answers to specific queries  Authority Signals Backlinks, Industry expertise, Niche expertise Contextual relevance and entity associations (brand mentions in authoritative sources)  Success Measure Organic traffic, Website clicks, user sessions, bounce rates, etc.  Number of times AI cites your website as a reference  In a recent survey that we conducted on LinkedIn and through Google Forms sent to over 1000 SEO experts, we found an interesting take on GEO vs SEO content. The poll asks a fundamental question: “Do you think the content writing world will transition from SEO-friendly content writing to GEO-friendly content writing?” The results show a perfect split between two dominant perspectives: 37% indicate a complete transition to GEO-friendly content. 48% suggested a hybrid future where SEO and GEO will both co-exist. 11% selected “Not Sure” – representing a small faction of SEO experts who are still evaluating the trend and waiting for confirmation. 4% voted “No” – revealing no major support for maintaining SEO-only approaches Why GEO-Friendly Content Creation is Important in the Age of Generative Engines? The most prominent content writers are trained today for writing for user intent and also following search engine optimization techniques. GEO is comparatively very new, and many are still struggling to adapt to this new development.  In many cases, it means the content writer has to change her/his style of writing. Sounds difficult? Right?  If you are a content writer, we understand how you must be

Exploring the types of content for the e-commerce industry? You have landed at the right place. Is E-commerce so simple as it sounds – selling products and services online? Multiple questions follow when a business decides to operate from an online platform.  How to make customers aware of your online products?  Are the products visible to your customers?  How to market your products on e-commerce platforms or marketplaces?  How do you tell online shoppers about the value of your products? How can your e-store and products become more visible than your competitors’? How to write the content for your e-commerce products so that it ranks on Google Shopping or on other popular e-commerce marketplaces?  The answer to all the above queries is e-commerce content writing.  E-commerce content writing provides you with industry-specific content that will take your business to the next level by solving all the questions raised above. Great content, a superior UI/UX, and professional product images can help increase your e-commerce business’s online visibility, rankings, and sales.  Types of Content E-commerce Platform Needs: An e-commerce platform is not driven by a single type of content but by an ecosystem of interconnected content formats, each serving a distinct role in the buyer journey. 1. E-Store Content E-store content forms the foundation of trust. A content writer loads an E-commerce website with informational content, including product pages, product descriptions, terms and conditions, return policies, shipping options, customer service, and more. There is persuasive content, such as offers, company background, and testimonials, to build a strong connection with buyers. E-store web content includes:  About Us pages Terms & Conditions Privacy Policies Return & Refund Policies Shipping & Delivery Information Customer Support Pages 2. Product Descriptions Product descriptions are salespeople without salaries. According to a study by Nielsen Norman Group, 20% of purchase failures occur due to incomplete or unclear product information. Quality product descriptions that detail specifications, USPs, competitive differentiators, product prices, warranty info, brand specifics, and how to use the product have a substantial impact on E-commerce sales. A professional content writer would create such product descriptions that persuade visitors to choose the particular E-commerce brand. High-performing product descriptions: Highlight benefits, not just features Address buyer pain points Use sensory and experiential language Include SEO-friendly keywords naturally 3. Product Demo Content (Videos & Visual Guides) Product demo videos and visual walkthroughs dramatically influence buying decisions. Shoppers are 73% more likely to buy after watching a product video. Videos enhance how products are displayed to e-commerce shoppers. It also intensifies the delivery of core competencies as videos strengthen engagement. A satisfying video includes a conceptual approach, HD format, and targeted video marketing. These include: Product introduction videos Product description videos Unboxing videos Usage tutorials Before-and-after demonstrations Product comparison videos 4. Blogs Blogs help e-commerce brands attract, educate, and nurture potential buyers before they’re ready to purchase. Companies that blog regularly generate 67% more leads than those that don’t. Standard blog formats & concepts are: Product blogs Products comparison blog Buying guides Trend articles How-to articles Industry insights 5. Social Media Content Social platforms are the new age product discovery engines. It is the content writer’s forte to make optimal use of social media platforms to build brand awareness. Also, replying to customer queries and highlighting their reviews improves the E-commerce brand’s online ratings. Content writers help brands with: Platform-specific social media posts  Social Media Videos Reels and Posts Relevant captions Brand storytelling E-commerce businesses can scale faster and increase their sales with social media marketing content. Social engagement improves brand recall and positively impacts search visibility. 6. Marketing Materials E-commerce marketing materials include infographics, email campaigns, SMS copy, product catalogs, etc. Each format serves a unique stage in the marketing funnel.  Marketing materials required for an e-commerce business are:  Infographics Email campaigns SMS copy Product catalogs Ad Copy Slogans Taglines Brand storytelling Campaign messaging Taglines 7. SEO Content SEO content for e-commerce brands ensures your products appear at the top of Google Shopping and e-commerce marketplaces. Your product must appear for the keywords the targeted audience searches for as they skim products. SEO content ensures discoverability. A professional content writer possesses the knowledge and experience to deliver quality content that appears in the top list of Google searches.  This includes: SEO-optimized Product Descriptions  Category descriptions SEO Content for Collection pages Optimized blogs FAQs Schema-optimized content 8. Buyer’s Guides Buyer’s guides serve as decision-support content for shoppers who are comparing options but haven’t finalized a purchase. These guides simplify complex buying decisions by breaking down features, use cases, pros and cons, and suitability for different customer needs. Well-crafted buyer’s guides reduce hesitation, shorten the decision cycle, and position the brand as a trusted advisor rather than just a seller. Buyer’s guides typically include: Product category overviews Feature-by-feature comparisons “Who should buy this?” sections Pros and cons of each option Use-case-based recommendations Expert tips and recommendations For high-ticket or technical products, buyer’s guides significantly improve conversion rates by answering questions customers didn’t even know they had. 9. Pricing Guides Pricing guides bring transparency and clarity to purchasing decisions. Many buyers abandon carts due to pricing confusion, hidden costs, or unclear value propositions. Pricing guide content explains cost structures, pricing tiers, subscriptions, bundles, discounts, and long-term value in a clear, customer-friendly manner. Practical pricing guides cover: Price breakdowns and inclusions Subscription vs one-time pricing explanations Feature-based pricing tiers Cost comparisons with alternatives Value justification (ROI-focused content) FAQs related to pricing and billing By proactively addressing pricing concerns, pricing guides reduce friction, increase buyer confidence, and lower cart abandonment rates. 10. How-To Guides How-to guides are educational, action-driven content pieces that help users understand how to use, maintain, assemble, or maximize the value of a product. These guides enhance post-purchase satisfaction while also influencing pre-purchase confidence. Customers are more likely to buy products that feel easy to use and well-supported. How-to guide content includes: Step-by-step usage instructions Setup and installation guides Maintenance and care guides Troubleshooting guides Best practices and tips Advanced usage tutorials How-to

The article identifies and lists the top 15 content writing trends to watch in 2024 for content writers, and content marketers.

Exploring the list of the best content writing tools to ease your content writing efforts? Elorites Content, Content Writing Services has compiled a list of the top content writing tool types you will ever need. It takes severe effort and a keen understanding of the ‘context’ to blueprint ‘outstanding content’. One also has to design a proper framework before one initiates content writing. It requires consistency and top-notch quality, along with a well-crafted action plan, to create authoritative content that delivers value to the target audience and converts them into potential customers. Often, content writers find it challenging to create catchy headlines, sharp meta descriptions, appealing graphical content, and an error-free final draft. Moreover, including visuals, a standard format, and the perfect length for the content requires additional effort and time. It may feel like a mess, but this arduous task can be made easier with content writing tools. Content writing tools make content writers’ work easier and more productive. However, choosing the right content writing tools is not as easy as it may seem. With a plethora of content creation tools and lucrative vendor offers, content writers may find it overwhelming to choose the best ones for themselves. Therefore, this article intends to help content writers select the top content writing tools as their ‘helpmates’ in writing exceptional content. What is a Content Writing Tool?  Content writing tools are software applications that help you write, develop, and create error-free, engaging content more quickly. These tools curate content to make it more compelling and refined. Content writing tools can be used to create exceptional content for your website, blogs, articles, or even social media posts. It acts as your instructor when you encounter difficulty with your write-up at any stage. There are many free and paid content writing tools available to make your life easier as a content writer and help you out with your content requirements. With the aid of the content writing tools, your content will flourish as: In short, after all this, there is no way your content won’t come to life.  Types of Content Writing Tools Content is the soul of your digital marketing efforts and strategies. But how to get noticed and grab attention when millions and billions of content are already floating around the World Wide Web? Here comes the role of content writing tools. The good news is that there are tons of content writing tools available for free! Free content writing tools offer features to help you create valuable, optimized content. But, if you want more robust features, you can always go for a paid subscription and avail the undiscovered functionalities.  Now, without any further ado, let’s look at the details of the top free content writing tools to ease your content writing work: (Category-wise) and (Name-wise). Category: AI Content Writing Tools AI content writing tools have revolutionized how content is created. These intelligent tools use natural language processing and machine learning to generate human-like text, saving time and boosting productivity. What are AI Content Writing Tools? AI content writing tools are software applications powered by artificial intelligence that can generate content ranging from blog posts to product descriptions. They analyze language patterns to create coherent, contextually relevant content from user input. 1. ChatGPT ChatGPT is an advanced AI language model developed by OpenAI that can generate human-like text responses. It has become one of the most popular AI writing assistants for content creators, marketers, and businesses looking to streamline their content creation process. Image Source: ChatGPT Key Features of ChatGPT: Generates high-quality content based on user prompts Creates various content types, including blog posts, emails, social media captions, and more Assists with brainstorming ideas and overcoming writer’s block Helps with content optimization and refinement Provides instant responses for quick content creation Supports content creation in multiple languages 2.  Google Gemini Google Gemini (formerly Bard) is Google’s advanced AI assistant that combines text, code, audio, and visual inputs. It’s designed to help content creators generate ideas, draft content, and provide information across a wide range of topics. Image Source: Google Gemini Key Features of Google Gemini: Multimodal capabilities that integrate text with images Generates creative content, including blog posts, email drafts, and social media content Built-in access to Google’s search capabilities for up-to-date information Supports content creation across multiple languages Assists with research by summarizing complex information Helps with editing and refining existing content Category: Paraphrasing Tools Paraphrasing tools help content writers rephrase text while preserving its original meaning. These tools are invaluable for avoiding plagiarism, improving readability, and creating fresh variations of content. What are Paraphrasing Tools? Paraphrasing tools use advanced algorithms and AI to rewrite sentences and paragraphs in different words while preserving the original message. They’re particularly useful for content writers looking to repurpose content, avoid repetitive language, or create unique content from reference materials. 3. Quillbot QuillBot is a popular AI-powered paraphrasing tool that helps content writers rephrase text while maintaining its original meaning. It’s especially useful for avoiding repetitive language and improving the overall flow of content. Image Source: QuillBot Key Features of QuillBot: Multiple paraphrasing modes (Standard, Fluency, Formal, Simple, Creative, Expand, Shorten) Integrates with Microsoft Word, Google Docs, and Chrome Includes a built-in grammar checker Summarizer tool to condense long text Citation generator for academic content Vocabulary enhancement suggestions Category: Content Editing Tools For content creators, writing is fundamental. And to make sure what they pen down stays safe, writing tools come in handy. The writing tools ensure whatever you write stays on your PC and doesn’t get lost!  What are Content Writing Tools? Writing tools are applications that assist writers in writing, editing, viewing, and formatting written text. They are either installed on your PCs or mobile devices or can be used online as web-based applications. 4. Google Docs Google Docs is a web-based word processor that lets users create, save, and edit files online. Well, most of you are already using this content-writing tool. For those who don’t, trust me, you have

Here are comprehensive guidelines for content writers aiming to produce top-quality, SEO-friendly, AI-free, plagiarism-free, and human-generated content that has the potential to rank well on Google.

It is a fact that people get easily bored with reading narratives. For you, your written piece may be the best you have written yet, but the reader doesn’t need to take it as enthusiastically as you. Also, your written content competes with 15.87 terabytes of data per day! At any given moment, brands, businesses, individuals, influencers, etc., across social media, websites, and emails, are in a race to catch the attention of the viewer, which sadly spans only a few seconds (competing with the goldfish here!). So one thing is clear. Making your content stand out in the fiercely competitive digital space is certainly a tough task.  But is it impossible? Not at all. In this blog, through our research and experience of making it work for some of the best names in the industry, we bring you the 15 must-have content elements that make your content stand out in the crowded digital space. 15 Ways to Create Highly Engaging Content  Some brands are doing phenomenally well, and some are struggling for their content’s visibility on the internet. HubSpot, Neil Patel blogs, Gartner, Forbes, etc. What is it that these brands do differently? Why does their content rank better than competitors? Have they decoded how the algorithms work or gotten into the user’s psyche? What these brands do know for certain is the art of applying proven strategic elements to their content to make it engaging for their audience. We at Elorites Content have spent hours understanding the relationship between content elements and their performance (in terms of time per user session). From our research, we have come up with 15 elements that we think are the best additions to your content to make it more engaging for the readers. Let’s see what are some of the most proven ways to make content engaging for the audience. 1. Anecdote Attract With Anecdotes Anecdotes are the most failproof way to strike an instant chord with your audience. Iconic brands like Apple, Coca-Cola, Google, Dove, and Nike have captured the attention of millions through anecdotal campaigns and storytelling that refuse to leave viewer’s minds even after decades. Anecdotes have an instant appeal and work directly on the psyche of people. You can use it to bring your brand story to life or share the experience of real customers. 2. Facts Connect With Your Audience With Facts Facts are truth. Adding credible facts from credible sources remains one of the top ways to make your content more engaging. Let’s do a test. Would you be more likely to believe the above statement if I backed it with data from credible sources emphasizing that 75% of respondents found data-backed content more credible? Or would you rely solely on belief without evidence?  Today’s discerning audience isn’t gullible and knows how to find their way. The only way and a good way to make it to the audience’s heart is through power-packed fact-based content. This builds brand credibility and develops a loyal customer base. 3. Pro Tips Share Pro Tips For Humans Google has always reiterated its inclination to support content that is based on a “people-first” approach and is based on experience, expertise, authoritativeness, and trustworthiness (E-E-A-T). When the internet world is filled with data about anything and everything what is it that you are delivering that is unique? Why should the audience bother to view the refurbished content, that says the same thing in different words? What is your content’s X-Factor? Sharing pro tips through analytical insights, and adding original POV is one of the key ways to make your content stand out. Nobody cares to read the content that is stale and a makeshift version of narratives already present on the internet. People seek a blend of uniqueness, authority, and credibility in the content they choose. They are always looking for what more can they get from the time they spend with your content. And if doesn’t have a unique appeal then they close tabs in the blink of an eye. 4. Story-telling Bring Your Brand To Life With A Story Why is it that people remember stories they learned as 5 years old, but fail to remember other simpler things they saw a week ago? It is because stories stick and make a deep emotional connection that stays for years, and customers love stories! Jennifer Aaker, the author of the book titled “Dragonfly Effect” states that stories are remembered up to 22 times more than facts alone. And content that works on story-telling appeals to the customers as well. A survey reveals that approx. 75% of customers want brands to include stories in their marketing campaigns, and when it’s the customers’ wish, it becomes an unmissable opportunity for brands to connect emotionally, build trust, and create a lasting impact. 5. Graphs Back Your Content With Graphs Graphs are a great addition to a content plan. Not only does it give your viewer a visually appealing quick insight, but is an excellent way to break the monotony of the content. Readers usually spend the first few seconds to take a glance through the content and make a decision if the piece is worth spending time on. A graph loaded with important insights provides them with a visual anchor and allows them to decide in their favor. 6. Images Add Visual Appeal With Images Ever heard about an increase in engagement by 1100% solely through the power of images? A company did exactly that! A company named Conversational is known to have increased its engagement by using Canva images and saw an increase in engagement of 1100%. This is just an example of how images can make your content stand out.  7. Tables Engage Your Audience Through Dynamic Tables If you are talking about an already complex and heavy topic, the attention span is sure to dwindle. But what if you give your readers precise information in tabular format? There are two things you achieve.  For one you give your raiders what

In today’s digital age, content writing plays an integral role in shaping online communication. But have you ever wondered about its origin and how it has evolved? In this article, we will delve into the history of content writing, exploring its roots and tracing its journey to the modern context. The origins of content writing can be traced back to a time when only a handful knew how to write, and it was done through symbols and signs. Today, everything we read online is considered content – from recipes of specific dishes to Wikipedia entries.  The evolution of content writing is ongoing, but its growth skyrocketed with the advent of the internet and the advances in online marketing. This led to the emergence of professional content writers in the industry. They are the creators behind product descriptions, blogs, articles, tutorials, news pieces, reviews, and many other types of content. Let us start by looking into the origins of the words ‘content’ and ‘writing’. Content Writing Etymology The term “content writing” is a relatively modern term that has emerged with the rise of the internet and digital media. The term “content” originates from the Latin word “contentus,” meaning “to be satisfied,” and the Old French word “contenter,” implying a state of satisfaction. In a digital context, “content” refers to information or media that satisfies an audience’s need for information, entertainment, or engagement. On the other hand, “writing” is derived from the Old English word “writan,” meaning “to score, outline, draw the figure of.” Together, “content writing” refers to creating written material that satisfies a specific audience’s needs or interests. The concept, while new in the context of digital media, has ancient roots tracing back to the Stone Age when people first started to convey information and stories through cave paintings Historical Timeline for Content Writing Content writing has a rich history that can be traced back to the earliest forms of human communication. Here’s a brief timeline: Today, content writing continues to evolve, with a greater focus on personalized content, chatbot interactions, and generative AI. Content Writing Relevance in Modern Context  Content writing has immense relevance in the modern context: Marketing: It serves as a critical tool for businesses to engage their audience, increase visibility, market their products on online and offline channels, and ultimately drive profitability. SEO: It involves the creation of high-quality content that is optimized for search engines and provides value to the audience. The evolution of SEO has made it vital for content to deliver genuine value rather than merely focusing on keyword inclusion. Generating Leads for Businesses: Content writing plays a pivotal role in generating inbound leads, which are more cost effective than traditional marketing methods. Online Presence: In today’s digital era, businesses and individuals heavily rely on content to establish and maintain their online presence. Creating high-quality content on websites, blogs, social media platforms, and other online channels is crucial for building and solidifying a brand’s identity. Engaging with the Target Audience: Content serves as a valuable tool for engaging with your desired audience. Whether it’s through blog articles, social media updates, or email newsletters, well-crafted content keeps your audience informed, entertained, and connected to your brand. Education and Information: Content writing serves as a medium to educate and inform readers. It offers valuable information, insights, and solutions to problems. Through content, knowledge, and expertise can be shared, positioning the author or organization as an authoritative figure in their respective field. Customer Support: Content goes beyond attracting new customers; it also plays a vital role in supporting existing customers. Frequently Asked Questions (FAQs), user manuals, and help guides are all examples of content that assist customers in effectively using products or services. Communication and Narrative: Content provides a platform for storytelling, which is an incredibly powerful way to emotionally connect with audiences. By crafting compelling narratives through content, brands can forge deeper connections with their target audience. Summing Up Content writing has come a long way from its humble origins in the Stone Age to its pivotal role in the digital age. Its etymology reflects its purpose – to satisfy and engage. As we journey through the historical timeline of content writing, it becomes evident that it has always been a tool for communication, promotion, and connection.  In the modern context, it remains indispensable for businesses, online presence, education, and customer support. Content writing is not merely a craft; it is the bridge that connects creators and audiences, making it an ever-evolving and vital force in our interconnected world. Author: Jayesh Mehta Jayesh Mehta is the Director of Elorites Content Private Limited. He is an avid reader and prolific writer. He writes about the latest content writing trends, tools, and technologies. When not busy, you will find him taking a content writing session for the enthusiasts.

It is every SEO guy’s dream to rank on SERPs’ first page. But even when they do their job diligently, they are dependent on content writers. Well, they can provide the keywords and SEO guidelines to the writers but whether the content is qualitative is difficult to know. SEO managers need to see that the content is well-researched, factually correct, and better than the competitors. Also, they need to evaluate that the content is industry and business-specific, target audience-specific, and has new values insights that are original. Otherwise, anyone can use AI tools and spin the content to deliver the same repeated content that is already spamming the search engine result pages. Don’t worry, as a trusted content writing service, we at Elorites Content have got you covered. In this article, we’ll examine a few of the most crucial quality metrics that SEO professionals can evaluate and monitor to make sure the content they are publishing is of high quality and meets the criteria of Google’s EEAT. What are Content Quality Metrics Specifically? Content Quality Metrics are parameters that define the quality of content. Metrics measuring the quality of your content can give you important information about how well the content is positioned to compete with other websites. This also tells if any page is not ranking then who is at fault? Content Writer or the SEO guy? By monitoring content quality indicators, you can better understand how your content appeals to the viewers or fits their user intent or not. A. Key Content Quality Metrics to check before publishing Are: 1. Content Structure When we talk about content structure, we’re discussing how we arrange and show the info in an article or any piece of writing. If you get it right, your article’s way easier to read, and people like it better. Providing proper heading structures like H1, H2, and H3 is key to structuring the content. Also, look for how the subheadings have a logical structure. For instance, when you are writing an article on custom inventory software features, your structure should be like the below:  Nielsen Norman Group did research that shows people skim online content in a shape like a letter F. So, remember to use headlines little titles, and lists. “Think of a clear structure like a map for your audience,” says the word wizard Ann Handley.  Proper structuring ensures that readers can easily navigate and digest the information. 2. Content Logic Content logic is the soul of the content. Always assume that readers know better and are there on the internet for meaningful and logical information. For instance, if your topic is the Benefits of Algo Trading for stock traders, still you have to mention the risks involved in it. If you don’t reveal that Algo software can develop any glitch, go awry, go wrong, and create trading mistakes or unwarranted trades, then your content is not logical.  While your primary job is to see if the content writer has mentioned all the key benefits of Algo trading, checking the risk disclosures is also important. This is content logic. Let us take another example. If you are promoting any sugar-based carbonated drink, you cannot discuss the health benefits of it. Even if the content topic is: Health Benefits of Carbonated Drinks. Because your audience is not a bunch of fools. Logic is the sense behind the content and anyone compromising with it will ultimately face the penalty from both –readers and search engines.  Rand Fishkin, a pro in SEO, says, “Content without logic is like a puzzle with missing pieces.” Content that makes sense keeps readers hooked and in the know. 3. Competitor Research Competitors are everywhere. The world of SEO and content is not an exception. Your competitors may be writing and publishing content that is already a benchmark in the industry. Therefore, ignoring their content can be a grave mistake. SEO guys need to check thoroughly that the content that they are going to publish meets competitor research criteria. Competitor research can be done by searching content published on same topic by industry competitors, product competitors, service competitors and local competitors. 4. Primary & Secondary Research Research is the backbone of any quality content. Primary research involves collecting data firsthand through surveys, interviews, or experiments. It adds originality and authenticity to your content. Secondary research, on the other hand, involves collecting information from existing sources such as articles, reports, and studies and using the same in your content. For example, if you are writing about the impact of remote work on employee productivity, surveying remote workers provides first-hand insights. Complementing it with studies from reputed sources like McKinsey or Harvard Business Review strengthens credibility. 5. Statistics and Facts Nothing builds credibility like numbers. Statistics and facts from reputed sources add weight to your content premise, argument, and increase its authenticity. Data from reputed government websites, research organizations, brand leaders, industry research reports, international journals, peer-reviewed journals, etc., multiplies a content’s quality and authenticity. For instance, if you’re discussing the biomass or bioenergy, adding stats from IEA (International Energy Association) or UN Department for Sustainable Development adds credibility. Be sure to cross-check facts, provide accurate citations, and avoid outdated data. 6. User Intent User Intent Understanding user intent is vital for content optimization. There are three main types of search intent: Content must match user intent. For instance, this content’s user intent search will be: Content quality metrics, content quality checks, SEO checks for content, content key performance metrics, etc. Google prioritizes content that directly addresses user queries, leading to better rankings and engagement. 7. Readability No matter how insightful your content is, if it’s difficult to read, many readers will get repelled by your content. Readability ensures that content is easy to understand, engaging, and digestible. Some best practices include: A good rule of thumb is to aim for a readability score of Grade 8 or below on the Flesch-Kincaid scale, ensuring your content is accessible to a broad audience. 8.

While many believe that content writing is just about putting words on a page, it’s actually a strategic process. Sometimes, businesses want to inform their audience, and other times, they aim to persuade. But in the digital age, there’s another goal that’s equally important: ranking on Google. That’s where the intricate play of SEO-focused content writing comes into the spotlight. We’ve observed businesses catapult their online visibility by mastering these technical guidelines. In this piece, we’ll navigate the intricate maze of content writing, elucidating the technical guidelines you should adhere to and the strategies to ensure your content ranks prominently on Google. What are Google’s Content Writing Guidelines? Google’s Content Writing Guidelines underscore the significance of generating user-centric, reliable, and beneficial content that prioritizes users’ needs over merely securing higher search engine rankings. Here are some pivotal observations and takeaways from these guidelines: 1. Self-evaluation: Content creators ought to scrutinize their content to establish its reliability and usefulness. It’s also suggested that they consider getting feedback from unbiased, trustable individuals not associated with their website for a transparent critique. 2. Content and Quality Considerations: The content should present unique data, be exhaustive, provide thoughtful scrutiny, and evade mere paraphrasing or duplication from other sources. It should feature a concise and illustrative title, be devoid of linguistic and stylistic errors, and not seem hastily assembled or bulk-produced. 3. Significance of Expertise: Content should be structured in a manner that fosters trust, with prominent source citations, demonstration of proficiency, and details about the author or website. It should be crafted or examined by experts proficient in the subject matter and should not include easily debunkable factual inaccuracies. 4. User ExperienceGoogle values web pages that prioritize user experience. As such, website owners need to concentrate on enhancing the overall user experience in numerous ways. More insight on this can be found in Google’s user experience guidelines. 5. Focus on User-Centric Content The primary purpose of crafting content should cater to the human audience rather than focusing on search engine ranking manipulation. It is vital for content creators to have a specific audience in mind, display their proficiency, and strive to deliver a fulfilling reading experience. 6. Avoid Engine-Centric ContentThe fundamental reason behind content creation should not be to attract search engine traffic or mass produce it through substantial automation. Content that merely summarises existing work without adding any value or targets trending topics without real expertise should be avoided. 7. SEO within ContextWhile SEO (search engine optimization) can be beneficial, it should be utilized for human-centric content instead of engine-centric content. SEO has the potential to make high-quality content more accessible. 8. The Importance of E-A-TGoogle evaluates content based on Experience, Expertise, Authoritativeness, and Trustworthiness (E-A-T). Trust is essential, and it’s not mandatory for content to exhibit all facets of E-A-T. Trust is indeed significant. 9. Guidelines for EvaluatorsQuality assessors scrutinize the content to ensure high E-A-T. While their input assists Google in fine-tuning its algorithms, it doesn’t directly alter the rankings. 10. “Who, How, and Why”To comply with E-A-T principles, content should answer these queries. “Who” involves unambiguous authorship, “How” deals with revealing the methods of content creation, and “Why” should echo the primary aim of aiding individuals. 11. Revelations about AutomationIf automation or AI is utilized in generating content, it should be made known to users, along with clarifications about its usage and purpose. 12. Primary ObjectiveThe main aim of creating content should be to assist people, not merely to lure search engine traffic. The exploitation of automation to tamper with search rankings contradicts Google’s anti-spam policies. How to Write Content that Ranks Based on Content Writing Guidelines by Google? If you’ve ever tried to decipher Google’s ranking algorithm, you’d know it’s complex. However, certain tried-and-tested guidelines can enhance your content’s chances of ranking: Google’s Take on SEO-Optimized Content Writing SEO-focused content writing isn’t merely about crafting articles; it’s about optimizing them for search engine algorithms, predominantly Google’s. It’s a meticulous process of tailoring content for two distinct audiences: your human readers and the search engine bots that crawl and index your content. Technical Foundations of Robust Content Writing Several technical pillars underpin effective content writing. Firstly, understanding user intent is paramount. For instance, if you’re delving into blockchain technology, your audience might comprise experts seeking nuanced insights. Conversely, a general tech blog might cater to novices looking for foundational knowledge. Keyword research, while often mentioned, is a deep well of strategy. Beyond identifying popular search terms, it’s about understanding long-tail keywords, search volume, and keyword difficulty. These metrics ensure you’re targeting terms that can drive traffic and are achievable in terms of ranking. The structure of your content, akin to our earlier discourse on fridge trailers, should be meticulously organized. This involves crafting SEO-friendly URLs, utilizing header tags (H1, H2, H3) appropriately, and ensuring a logical flow of information. The Imperative of Google Ranking Consider Google as the grand library of the digital age. If your content isn’t indexed or ranked well, it’s akin to a valuable book lost in the vast annals of this library. Google processes over 3.5 billion searches daily. A top rank ensures your content isn’t just visible but is also deemed authoritative. Top Tips for Crafting SEO Content Just as you position your brand to target the right audience, you may want to position your content as well for maximum visibility. Here are some tips: Advanced SEO techniques In addition, you could always make your content shine by understanding and implementing a few techniques whenever you are writing your brand story. Technical advantages that could make your content stand out: With a blend of technical prowess and compelling content, even the most competitive Google rankings become achievable. Why Rely on Content Writing Guidelines by Google? The digital terrain is in perpetual flux. From the rudimentary days of meta keywords to today’s AI-driven algorithms, the evolution has been profound. These guidelines aren’t mere conjectures; they’re distilled from data, rigorous testing, and tangible outcomes. For businesses

“A Simple Tip for Marketing – Attractive and Unique Content is Always Chosen on Social Networks” You have spent a lot of energy and time writing creative articles. After posting on social media accounts and on your blog website, you even made sure that it is highly optimized for search engines. However, the number of views and subscribers is not as expected.  So, here you should know that in the content-saturated world, simply creating unique articles is not enough. This is the point where Content Syndication for SEO emerges as a ray of hope for marketers looking to enhance their reach through content in a cost-effective manner. Content syndication allows you to distribute your content across various platforms, expanding your reach without the pitfalls of plagiarism. By leveraging strategic partnerships and syndication networks, you can amplify your message, drive more traffic, and enhance your brand’s visibility. In this blog, we’ll explore how you can effectively use content syndication to reach more users while safeguarding your original content from plagiarism issues. Do you know? Using content syndication benefits, you can make your best content into an effective tool for generating leads. This strategy will help you reach a wide audience. According to research by IntoTheMinds, 65% of B2B marketers increased the reach of their content marketing initiatives by utilizing content syndication.   What is Content Syndication? Content Syndication in simple language is when the user posts content from one website to a third-party platform with appropriate permissions and attributions to enhance the market reach. Below are definitions of Content Syndication: How To Do Content Syndication? Check out the detailed steps of how Content Syndication for SEO works:  Step 1: Creating Original Content  The original content created can be in any form like blogs, articles, infographics, videos, etc.  Step 2: Content Syndication Network  To republish the content on the third-party websites, the content creator or owner then collaborates with the other websites or web content syndication partners. These collaborations are controlled by contracts that outline the terms of usage for the online work, including whether or not it can be free and easy to syndicate if the content will be edited, and how the original author will be credited.  Step 3: Republishing Content  The original content is then republished by third-party content syndication services as a part of a syndication network. Various methods are there for achieving this:  Full Syndication: The entire content is republished. Partial Syndication: Only certain parts of the content are republished with a link to the original content.  RSS Feeds: Content is automatically sent from the original website to the syndication website via RSS feeds.  An increase in traffic and visibility is the main advantage for the original content provider. The content can reach a larger audience because it is accessible on several content syndication platforms. 30% -B2B professionals accept that content Syndication is the most successful lead-generation strategy When it comes to content syndication, 79% of marketers work with at least one service provider.According to 47% of marketers, there is a great demand for content syndication and they want to allocate more resources towards it. Benefits of Content Syndication  You might be wondering “Why should I prefer to use content syndication when already my content generates traffic?”.  Content marketing efforts do not end at having more traffic in your content. When you decide to syndicate content, you can distribute it in a way directly to your email subscribers and clients.  Check how the content syndication strategy decreases the manual methods of content promotion. Through a proactive approach, it will bridge the gap between lead nurturing and lead conversion.  The benefits of content syndication for small businesses are:  #1 Enhanced Reach and Visibility  You can reach a wider audience by using content syndication. Outbrain claims that B2B Content Syndication = More Leads. When the content appears on popular websites, it can greatly increase your exposure and attract new readers and customers.  #2 Better Results for Search Engine Optimization  More hyperlinks to the original content can result from successful content syndication and SEO best practices. These backlinks, if originating from reliable websites, can raise the authenticity of your website and also increase search engine ranking.  #3 Brand Establishment and Engagement A content creator can keep his brand as an expert in the industry with consistent syndication. Regularly appearing on trustworthy platforms enhances the reputation and credibility of your brand.  #4 Cost-Effective Advertising When compared to typical advertising patterns, content syndication is a comparatively cost-effective way to post related content and develop your brand. By using the old content, the user can save the time and money required to produce new content.  #5 Lead Generation  Content syndication is a useful lead-generation tactic because it helps to reach a wider audience. It presents your company to prospective clients who might not have otherwise known you.  #6 Feedback and Insights  Featuring the original content on external websites or posting it on a guest blogging platform might allow insightful data about how audiences engage with it and how it can be beneficial. By using this input, you can improve the content strategy and determine what appeals to your target audience.  Content Syndication vs Plagiarism: Two Sides of the Coin Content syndication itself is not plagiarism, as long as it is conducted properly. The main difference between content syndication vs. plagiarism involves:  Plagiarism: it involves copying and pasting someone else’s work and presenting it as your own without giving them credit or taking permission.  Content Syndication: involves republishing your own content on a third-party platform with prior permission and with a backlink of the original source.  Search engines can differentiate the syndicated content and plagiarised content with their advanced algorithms and canonical tags. This will importantly highlight the source content.  “Having reliable collaborators for your content syndication boosts public confidence in what you have to offer.” How you can effectively use content syndication while safeguarding your original content from plagiarism issues? Content syndication is a strategic approach to republishing your original content on other websites to reach

If you are a travel service provider, a travel website, or a travel aggregator, you already know the importance of content marketing for the travel and tourism industry. Today’s travelers and tourists are tech-savvy. They read reviews, analyze services, check your websites, and form opinions based on your online presence. Therefore, it is crucial for the travel and tourism industry professionals to spend resources and time building a strong brand presence on all online avenues. It is the prima facie reason that the importance of travel and tourism content marketing has increased manifold. This is exactly where the travel and tourism industry can hire a content writing service firm to create appealing content that attracts more visitors. This article discusses the various types of Content Writing Services for the travel and tourism industry. This article also emphasizes why the travel and tourism industry should hire a content writing service firm and outsource their content requirements. Types of Content that the Travel and Tourism Businesses Need #1 Website Content The travel niche is highly competitive. Websites that centrally focus on travel and tourism need regularly updated content. The content from yesteryear would not engage anyone. Content writing services for the travel industry provide well-informed, updated, and appealing website content. They also provide well-researched content that is descriptive and connects with the customers from the beginning till the end. #2 Travelogues and Blogs  Travel blogs have become the most searched niches on social media. Travelers create blogs to share their experiences through various social media platforms. Travel literature includes articles, travel journals, guide books, adventure literature, and itinerary. Content writing services curate content that helps you move ahead of your competitors, and your content gets engaging, unique, and error-free. Even if you paid influencers to write reviews about your travel properties, services, experiences, etc., there is a high chance that the influencer cannot put it in the language that attracts and persuades. Content writing services can help to put the influencer’s thoughts in engaging words. #3 Travel and Tourism Guides  Many websites and companies develop digital as well as manual tourism guides for easy decision-making of the people. Travel guides aim to provide advice on which destinations to choose, what attractions to prefer, what accommodations to select, and so on. Content writing services create easy-to-understand and detailed guides for your clients. #2 Social Media Travel Content Social media is the most effective platform to boost the business of any industry. Content writing firms write on behalf of influencers, their experiences, and adventures as vivaciously as possible. They provide their clients with the most engaging and attractive content. #3 Print Magazines  People prefer print magazines with them when they travel. It is manageable and handy. Print magazines offer a compendium of stories along with pictures. Content writing services create print magazines with precisely analyzed content and images. #4 Digital Content for Travel Fashion Several influencers and travel fashion stores have started to opt for written content on fashion to engage with customers. It is made possible through travel fashion content writing. Content writing services curate travel fashion content keeping in mind the client requirement and current industry trends. #5 Destination Articles  Destination articles inform readers about a particular place that might become their travel destination. Where an averagely written blog only presents an overview, a detailed destination article tells comprehensively and best convinces the customer to visit that place. Content writing services for the travel industry curate articles involving every small and exciting detail about the destination, its culture, tourist attractions, etc. #6 Travel Memoirs A travel memoir is a different genre on its own. It is not any guidebook or a journal, but a recollection of how a journey transformed the writer. Content creation firms write the memoirs on behalf of the travelers. They ensure that the emotions of the traveler are depicted precisely in the words they choose. #7 Travel Humor Humor is much sought after as readers enjoy funny content. Stories with a knack for humor are well received by audiences. Writing comedy requires a clear voice and a storyline that engages readers. Experienced writers have the upper hand as they use their wit cleverly. On the other side, unknown writers might insult someone. Travel content writers find the appropriate balance in tone and keep the humor short, tolerable, and light-hearted. #8 Travel modes’ Information It is not always the destination that matters but the journey. The focus of travel modes is not the end but the type of transportation you use to reach the place. These include railways, road transport, airways, waterways, etc. Travel writers, through their copy, brief the readers about the discoveries that might come along. A vivid narrative about the modes of transport for vacationing helps readers make a wise decision. #9 Travel Advice Articles Learning from someone else’s mishaps is better than making a mistake. A how-to travel article advises the audience about the adversities one might face. It educates about overcoming language barriers, what to do if you have to deal with law enforcement, where you can find food that you might like, etc. Customers prefer such articles because no one wants a spoilt trip. Therefore, travel writers have a significant role to play. #10 How-to Guides/Tour Guides How-to travel guides usually include solutions for the reader’s problem that have not occurred yet. These article pieces act as tour guides for vacationers. It imparts valuable information like how to reach a particular place, how to travel in time, how to travel within budget, etc. These guides are much searched for by travelers. Travel writer’s work is to inform everything to the customers. If they find the content informative, they return. #11 Destination lists Destination lists or the ”best-of” lists about a destination are popular. They generally give a brief about the famous places of a destination, for example, “Best Beaches in Indonesia” or “Must visit islands in Sweden.” They are articles that attract specific travelers who will visit the mentioned place. Writers have the expertise

Technical writers write about their specific fields of expertise, whereas non-technical writers write about more general topics.

Outsourcing content writing to external agencies rather than hiring in-house writers can be a prudent decision for businesses., but several myths often cloud its potential

In the last decade, the financial industry has seen significant changes- from demonetization to online banking, from bitcoin origination to upheaval in stock markets. The financial industry requires quality content to establish trust and demonstrate expertise in financial matters. Well-crafted content educates consumers about complex financial products and services, improving financial literacy and decision-making. Also, finance is a heavily regulated sector, quality content ensures accurate, compliant information while attracting potential customers and maintaining client relationships. In any industry, the interest of the audience is governed by trust. The type of content you serve to your audience will decide if your audience trusts you. This article covers the types of content that financial sector companies like banking, investment banks insurance, fintech, and financial advisory firms need. Types of Content Financial Sector Requires  #1 Website Content Websites like Wall Street Journal, The Economist, Forbes, and many more give you minute-to-minute updates about the happenings of the economic world. You need updated and well-researched content to manage a website like that. Quality content on your website can ensure a digital existence. A website should have content that can resonate with the audience’s best interests. A content writing firm can provide you with a range of content for your website. Home page About Us page Service Pages Product Pages Case Study Latest news Reviews of various asset classes Blogs and articles Investment strategy pages #2 White Papers Serious investors read quality content like Whitepapers. Even after years of investing and banking, an outsider can be intimidated by the ever-changing nature of the economic world. An expert in this field can show data, facts, and comparisons, but only a good content writer can make the reader understand all of this. A financial website needs content that explains all the complicated terms in simple and clear language. A blog or article is a long form of writing. The content added in them covers a vast range of topics from budget to market trends, mutual fund investment to investing in the stock market, and money exchange to internet banking. There is hardly a topic of the financial sector that is not included in these blogs and articles. Another long-form of content is a white paper. A white paper is an authoritative article that concisely discusses an issue and gives a solution. It is written more in a formal tone. #3 Investment Guides Guides and manuals are a necessity in the world of finance.  These guidebooks are prepared after detailed research. Complex terminologies are broken down into simpler words for better understanding. They explain the pros and cons of investment. Apart from that, they cover various government and regulatory laws that one should know before entering into the capital game. #4 Market Insights Market insights is not a newbie’s cup of tea. It requires experience and expertise. Market review means analyzing your assets. A quarterly review helps you find out what changes you need in your business. A firm providing content writing services for capital markets can cover this part of you. These reviews help you identify flaws in your system. On top of that, they will guide you in creating resourceful assets for solid profits in the future. #5 Research Reports If you are a part of the financial world, it is necessary to have research reports. A research report is in-depth research about an asset, its value, and its calculated risk. After a thorough research report can easily decide to buy, sell, or retain stock. A firm providing content writing services for the stock market companies can furnish a detailed research report. These researched reports will act as a guiding system for your clients. They can also predict the value of your asset for now and how much you can gain from it in the future. #6 Case Study Case studies are highly popular in the economic world. These case studies allow the experts to analyze the situation, point out the base problem, and devise a series of actions to solve the problem. The market analyst and researchers also use case studies to come up with a better solution based on the present market trends. #7 Testimonials For any firm or company, client feedback matters remarkably. Testimonials from your long-term clients help you create trust with your new customers. A firm providing content writing services for the banking industry also write testimonials that can be updated on your website. This can attract new customers to open their accounts in your bank. These testimonials help you understand your strength and weakness. It captures a huge scope for improvement. #8 Newsletters Financial newsletters are valuable tools for maintaining regular communication with clients, stakeholders, and investors. They can include market updates, economic forecasts, investment strategies, tax planning tips, and regulatory updates. These newsletters not only provide insightful information but also reinforce the brand’s thought leadership in the financial domain. A well-curated newsletter can keep clients informed and engaged, building long-term relationships. #9 Financial Infographics Infographics simplify complex financial concepts, data sets, and statistics. They are effective in visually explaining intricate topics like investment portfolios, tax structures, market fluctuations, and asset diversification. Financial infographics can be used for social media, blogs, or presentations, making them versatile and shareable content that can enhance audience engagement. #10 Webinars and Video Content In the finance industry, webinars and video content are powerful for delivering real-time insights. Topics like ‘Impact of Inflation on Investments’ or ‘Decoding Cryptocurrency’ can be explored. Financial experts can host webinars to analyze market conditions, discuss strategies, and share industry insights. Video content can also include client testimonials, expert interviews, or explainer videos on complex topics like derivatives trading or hedge funds. #11 E-books E-books offer in-depth exploration of financial topics like retirement planning, real estate investment, or global market dynamics. These long-form pieces can serve as lead magnets, attracting prospective clients in exchange for their contact information. E-books position a financial company as a knowledge leader while providing valuable, comprehensive information to the audience. #12 Compliance and Regulatory